Subaru and Scion dealers are having no trouble finding homes for BRZ and FR-S models. The sport coupes are ranked one and two on the list of cars that spend the fewest days on dealer lots. According to Edmunds, the BRZ takes just four days to turn, followed by the FR-S at five days. On average, it takes dealers 53 days to move new models. Both machines are surrounded by a halo of buzz and plenty of pent-up demand. Subaru began selling the BRZ in the U.S. at the end of April, while Scion gave the first 86 FR-S buyers the chance to come to California for a little track time in their new purchases.

Then there's the issue of low supply. Toyota will only sell 10,000 Scion FR-S units in the U.S. this year while Subaru will only offer buyers 6,000 BRZ coupes. That number will increase in 2013, but that's a long time from now. According to The New York Times, in Japan, the initial interest in the BRZ was a full four times higher than Subaru anticipated.

Why are the production numbers so low while demand seems so high? Subaru based its production predictions on WRX sales, and estimated a rear-wheel-drive model would see lower interest. Turns out, at least initially, Subaru was a bit too conservative.


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  • 246 Comments
      Stumpy
      • 2 Years Ago
      I have never driven one, but I want one! Perfect replacement for my Mazdaspeed Miata. I would like to pick one up in about a year. Hopefully they will be back in stock. ..
        mawhalen53
        • 2 Years Ago
        @Stumpy
        I've got a Speed Miata too and I've been giving the FR-S a serious look...
      L1011
      • 2 Years Ago
      While I'm holding off until the hype dies down, I have to give props to at least one Subaru dealer in central NH for not adding things like mandatory fabric protection or other useless crap designed to stuff their bottom line. They were selling the car for sticker and I respect them for that and not trying to gouge buyers. These cars are definitely moving off their lot quickly. I haven't looked into the Scion version though.
        wrxfrk16
        • 2 Years Ago
        @L1011
        The prices will be the almost identical, though the suspension settings are slightly tweaked. The FR-S will turn in faster, though the BRZ is said to be more stable and flat through the corner and at exit, where it really counts.
        • 2 Years Ago
        @L1011
        [blocked]
      Dean Hammond
      • 2 Years Ago
      competitors take note please............
        • 2 Years Ago
        @Dean Hammond
        [blocked]
          futuramautoblog
          • 2 Years Ago
          Very true indeed...This whoe FR-S and BRZ story is going to be an interesting one.
          • 2 Years Ago
          [blocked]
        Jeremy Pennini
        • 2 Years Ago
        @Dean Hammond
        Not much to take note of yet. There is so much pent-up demand for a small rwd coupe. The US market hasn't had anything like this sense the 240SX left us in 1998.
      budwsr25
      • 2 Years Ago
      Im waiting for my scion dealer to give me a call when one comes in. He said it is already sold so I couldn't drive it but i could look. The Sabaru dealer across the street has no idea when they are getting a BRZ. I don't understand that one.
        gary
        • 2 Years Ago
        @budwsr25
        What dealer is that? Because I want to be sure NOT to order a car from them if they're letting other people test drive it until I can come pick it up.
          tump
          • 2 Years Ago
          @gary
          Read. Look, not drive.
        Lab Rat
        • 2 Years Ago
        @budwsr25
        Nate Wade Subaru in SLC has a silver BRZ right now...
      Just Stuff
      • 2 Years Ago
      This really shows how little the auto industry know about their customers.
      wrxfrk16
      • 2 Years Ago
      This gives me hope. Maybe there are actually some people out there who still appreciate a fun to drive, straight forward, pure sports car. Ironically enough, talking with some of the Subaru dealers, they were all nervous about the BRZ, fearing it was too much of a departure from the regular Subaru lineup that it would alienate their clientele.
        • 2 Years Ago
        @wrxfrk16
        [blocked]
      sstowes
      • 2 Years Ago
      I've seen the aforementioned silver FR-S on the lot last Saturday night at my local Scion dealer. I also saw a graphite colored FR-S driving in the rain the other day. I really, really, really like this car in the metal.
      maverick_02
      • 2 Years Ago
      OK. So everyone who studies cars before buying one wouldn't go out and buy one of these for many reasons. My thoughts though to those enthusiasts is this: Isn't this just a Celica replacement with rear wheel drive? Wouldn't one expect similar results? Just saying. Seems like Toyota didn't really want to make a supra.
      Rob J
      • 2 Years Ago
      Glad to see all the armchair racers are being drowned out by the people who actually care about having fun and the driving experience, not just 0-60 times and HP ratings.
      desinerd1
      • 2 Years Ago
      Nice try Subaru, but it's still a trashy car with awful reliability, a Walmart boombox interior, Chinese looking styling, with bloated hp and mpg ratings, which only poor people with bad credit buy.
        • 2 Years Ago
        @desinerd1
        [blocked]
        g.torino
        • 2 Years Ago
        @desinerd1
        well described
        balticstein
        • 2 Years Ago
        @desinerd1
        exactly, I see nothing hot or hip about either of those cars
      zizixx89
      • 2 Years Ago
      but they are so ugly idk maybe cause they are rwd but they are hideous and go ahead and argue with my opininion your not gonna get far
      RodRAEG
      • 2 Years Ago
      The real driving enthusiasts are happy. The number-obsessed teens who read car and driver when they're not fapping in the restroom are upset. Bravo Subaru and Toyota.
        g.torino
        • 2 Years Ago
        @RodRAEG
        Really! driving enthusiasts? These 'driving entusiasts' must have only known RC cars or handicapt shopping carts.
          JKarrde
          • 2 Years Ago
          @g.torino
          Don't tell me you drive a Torino....
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