Nissan has plenty to be proud of with its all-new 2013 Altima. The sedan promises to average 38 miles per gallon on the highway, which is best-in-class for a non-hybrid. The new Altima also boasts a lighter and stronger frame, increased power and quicker acceleration among its many improvements.

As you'll see below, crafting an ad campaign is that much easier when you have so much to be proud of. Scroll down to watch the first four commercials that Nissan has lined up to introduce its new Altima to America.

In the first two, Nissan plays it straight with a raft of back-patting and a couple of jabs at the competition from Honda and Toyota. The second two spots aim for the funny bone while also pointing out new technology and hammering away at those all-important fuel economy numbers.

We're especially fond of the last commercial, which cleverly points out that the horn will honk when the tires have been filled to the optimum level. Funny stuff.








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    • 1 Second Ago
  • 57 Comments
      Twittavelli
      • 2 Years Ago
      The enough commercial was great lol. I also think the car is sexy in white and looks better the more I look at it. I was not a fan when it first debut. The car aint so bad at all.
      Jonathan Wayne
      • 2 Years Ago
      I think it is a nice looking car with nice features for a good price that gets good gas mileage. Unfortunately in the real world we all can't drive Ferraris and Lamborghinis to work everyday and need cars like this.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      desinerd1
      • 2 Years Ago
      Why does everyone have to complain about the looks. Looks are totally subjective. Some of the most coveted cars look ugly. Porsche 911 looks like a toad, Bugatti Veyron looks like a eighteenth century submarine, Ferrari 458 Spider looks like it's stuck in the 90s. Even Mini Cooper looks like a scary sea animal that washed ashore and died.
        Jonathan Wayne
        • 2 Years Ago
        @desinerd1
        I want to nominate this for #COTD
        David Donovan
        • 2 Years Ago
        @desinerd1
        Because there's a section for comments so people will leave their comments about the car there whether they're good or bad
        Keldon
        • 2 Years Ago
        @desinerd1
        Everyone is not complaining about its looks, only some of us. And as you said, looks are subjective, so not everyone is going to agree, and aren't we entitled to our own opinions? But I totally agree with your descriptions of the cars above, that was funny.
        carboy55
        • 2 Years Ago
        @desinerd1
        Amen, desinard. It's as if they can't converse about driving dynamics, build quality, performance. They all want a body from Modena for $15,000 or it's crap. Shallow to say the least.
        David Donovan
        • 2 Years Ago
        @desinerd1
        @ carboy, it's kinda hard to talk about driving dynamics, build quality, and performance when the thing isn't even out yet. I mean this article is about the first ads for the damn thing and you want us to be talking about how awesome of a car it is to drive?
          HydraulicDragon
          • 2 Years Ago
          @David Donovan
          Go drive a V6 SR model from the current gen. Sporty, tons of power, and more fun than you might think.
          David Donovan
          • 2 Years Ago
          @David Donovan
          Well that defeats the whole purpose of a new car if it drives exactly the same way as the old one.
      David Donovan
      • 2 Years Ago
      I love me some Nissan but this car is fugly.
        David Donovan
        • 2 Years Ago
        @David Donovan
        I like how you're going to tell me what I think.
        • 2 Years Ago
        @David Donovan
        [blocked]
      • 2 Years Ago
      [blocked]
        Daverytimes
        • 2 Years Ago
        Well every sedan is just another sedan unless ofcourse they decide to build a boat with wheels, seriously people. The sedan is currently the best in class in regards to MPG, Weight, Comfort and Handling, what else do you want?
          nsxrules
          • 2 Years Ago
          @Daverytimes
          His point is that that is debatable. Some might say the Accord is best in class, some might say the Camry is best in class (and being #1 in sales speaks volumes here), some might say the Sonata is best in class (and the fact that sales of the current model are much higher than the previous generation of Sonatas could be proof for some). Etc. etc etc.
          Henry
          • 2 Years Ago
          @Daverytimes
          Not quite, especially Mazda. Yes for others thanks to the Armada and the last Nissan Quest built here in the US. I own several of their products and have been a happy except for the earlier Armada and their quality issues. Many of those have been fixed, thank goodness.
          BB79826
          • 2 Years Ago
          @Daverytimes
          I want it to not look so much like the current Maxima, which is a hideous beast.
          Twittavelli
          • 2 Years Ago
          @Daverytimes
          They wan a Maserati or Ferrari with Nissan clothing and even then there will be something to gripe about.
          Ar-Rafio Khan
          • 2 Years Ago
          @Daverytimes
          guys guys calm down...according to jd power the best midsize is the Malibu ;)
          • 2 Years Ago
          @Daverytimes
          [blocked]
          • 2 Years Ago
          @Daverytimes
          [blocked]
          throwback
          • 2 Years Ago
          @Daverytimes
          I would like these sedans to have some style, or at least handle well, with good steering feel and excellent brake modulation. Just because it's a sedan does not mean it has too look like every other sedan.
          Henry
          • 2 Years Ago
          @Daverytimes
          @ SVX pearlie I beg to differ. I do not like to visit the mechanic for the money, time and inconvenience. Hence, they are not the same if you get my drift.
      SaltyGator
      • 2 Years Ago
      Looks like the illegitimate child of an '07 Elantra and an '09 Mazda 6.
      throwback
      • 2 Years Ago
      If Nissan has the capacity, I would not be surprised to see this car dethrone the Camry as the best selling mid-size car.
      mchlrus1
      • 2 Years Ago
      Lexus's new grille looks a little less impressive now. The GS and the new Altima look very similar now.
        Rodrigo Alvergue
        • 2 Years Ago
        @mchlrus1
        wrongggg, It was inspired by the NISSAN ELLURE CONCEPT VEHICLE, GOOGLE IT , not by any lexus at all....
        mchlrus1
        • 2 Years Ago
        @mchlrus1
        Yes, but listen to this, people say that the Aston grille was watered down by the new Fusion design. I am relating the two situations. I don't care who had the design first, I am saying that it looks a little less redical. Gees Nissan fanboys are very defensive.
          HydraulicDragon
          • 2 Years Ago
          @mchlrus1
          Because everyone claims Nissan steals ideas, when many of them were their own. Other bigger manufacturers tend to copy Nissan's ideas.
      nsxrules
      • 2 Years Ago
      Nissan did a great job with this car, but unless they continue to flood the fleet market and continue with their highest incentives in the segment this car will not have a chance to do what Nissan hopes to do, outsell the Camry. It's just too much like the outgoing model and that model needs sky-high incentives and large fleet volumes to even come close to the Camry.
        • 2 Years Ago
        @nsxrules
        [blocked]
          nsxrules
          • 2 Years Ago
          I used to wonder about this as I was a Camry hater like many on here until I drove all the cars in that class when a friend of mine was looking for a car in this segment. The Camry was best overall and she ended up buying a Camry SE. There's a reason so many people buy Camry's.
          Famsert
          • 2 Years Ago
          Because people actually sit in and drive the cars before they buy them. The Camry is class leading on many fronts other than looks.
        HydraulicDragon
        • 2 Years Ago
        @nsxrules
        The last Gen Altima was as good or better than the Camry. I don't know where you live, but I see just as many or more Nissan's on the road as Toyota's.
      Duh
      • 2 Years Ago
      This car will be hugely popular. Whether it dethrones the Camry as the most popular vehicle in the US or just comes close, the numbers will be massive.
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