It is clear that the Chinese appetite for luxury cars with monumental power and imperial luxury has barely begun, so automakers are positioning themselves to make sure they can provide a growing supply. Zhongsheng Group Holdings, owners of a dealer group that includes Porsche, Mercedes-Benz and Lexus showrooms, has taken a 70-percent stake in German tuner Carlsson according to a report in Reuters, and it has plans for its new purchase that offer enormous potential.

Saying that off-the-rack luxury cars have sold so well in major cities that they feel "like driving a Camry in Los Angeles," the Zhongsheng CEO is one of the new faces in the exotic customization segment. He plans to open a number of retail outlets for Carlsson, to use Carlsson to design bodykits and accessories for marques that his company sells, and to build a factory in China for local assembly.

Terms of the deal weren't disclosed. However, Reuters notes that Mercedes-Benz has officially approved the deal, which means warranties will still be honored for Carlsson customers everywhere.


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  • 8 Comments
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      • 2 Years Ago
      I don't remember the last time I've seen a tuning company that does outrageous modifications on Lexus cars. Maybe that was a conjecture? I would love to see a Brabus or Alpina equivalent company modifying Lexus. It should take even less work to tune a GS-F with a couple hundred HP - at least in the V8 models
      Justin Shaw
      • 2 Years Ago
      I want to see a carlsson tuned Volvo from the Chinese
      jbm0866
      • 2 Years Ago
      I've pretty much decided that European tuners have been watching waaaay too much Pimp my Ride..
        telm12345
        • 2 Years Ago
        @jbm0866
        Agreed and I don't see any cohision - just a bunch of parts slapped together.
      • 2 Years Ago
      [blocked]
      Snakeeyes
      • 2 Years Ago
      This looks like a lovechild of a Mercedes SL 550 and an Aston Martin DBS. Its gorgeous but i don't know what to make of it.
      • 2 Years Ago
      [blocked]