When you hear the Shelby name, the first person who comes to mind is likely Carroll, father of the Cobra, racing legend, and a man still involved in the development of performance Fords at nearly 90 years of age.

You probably don't think of Jerod Shelby, even though his company, Shelby SuperCars, has for years been building cars that compete for the title of world's fastest. His latest creation, the Tuatara, might steal the title back from the Bugatti Veyron, but in the meantime has proven to be very popular in the Middle East.

Problem is, the automotive world isn't big enough for two companies named after a Shelby, and so it has come to pass that Jerod's company will change its name from Shelby SuperCars to SSC North America. The switcheroo is reportedly a result of a settlement with Carroll Shelby Licensing and Carroll Shelby International.

With that behind him, hopefully Jerod can get back to the Veyron-beating business. His company has also just broken ground on the new 36,000-square-foot world headquarters and production facility in West Richland, Washington we reported on a few months back.