Ford bet big on the combination of light duty pickup trucks and boosted V6 power, and it appears the gamble has paid off. The Detroit News reports that Ford has already reached 100,000 F-150 sales in 2011, just as the automaker promised it would.

Overall EcoBoost models accounted for 40 percent of all F-150 sales, which is impressive considering that the boosted mill comes with a $895 price premium compared to the very capable 5.0-liter V8. Still more impressive is the fact that Ford also sold plenty of 3.7-liter V6 models as well, and the overall take rate of V6 engines is over 50 percent on the year. Ford hasn't sold this many six-cylinder F-150 models since Doc Brown turned a DeLorean into a time machine (1985).

With V6-powered F-150 models selling this well, we're expecting General Motors and Chrysler to follow suit with their own six-cylinder offerings. It seems truck buyers would be more than okay with the decision.


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  • 65 Comments
      whofan
      • 3 Years Ago
      Ford tested this engine around the clock and found it to be of good design. I doubt very much Ford would gamble the reputation of it`s F150 by just slapping a turbo on a V6 and dropping it in an engine bay.
      TriShield
      • 3 Years Ago
      Fleet sales, especially the standard 3.7L truck.
      Kevin Holden
      • 3 Years Ago
      "we're expecting General Motors and Chrysler to follow suit with their own six-cylinder offerings." LOL!! Like always, wait for the king to do something right, and try to follow it up with an inferior product that only brand loyalist will consider to buy.
        caddy-v
        • 3 Years Ago
        @Kevin Holden
        We've waited an awful long time for the King to finally do something right.
          TruthHertz
          • 3 Years Ago
          @caddy-v
          @ caddy-v Let's see... It took Chevy till 2008 until they made a quality midsize (and the Impala is still garbage) Ford has been selling the Fusion in large numbers since 2005 with the introduction of the 2006 Fusion. And we aren't talking about rental cars. Were talking about actual customers purchasing the vehicle versus the old Malibu which was a fleet queen. It takes GM two different brands combined to try and outsell Ford trucks. The Focus is a leader in many categories. The new Cruze only gets 40+ mpg on a 6 speed MANUAL with TRIPLE OVERDRIVE. Taurus versus Impala... Not even a fair fight. The Equinox from 2005 and up until 2009 had a Chinese made 3.4L pushrod pile of crap lump that wasn't particularly quick or fuel efficient. The Escape has had a modern and more powerful 3.0L since inception and also had an efficient 4 cylinder option at all times. Also, the 5 Speed automatic in the Equinox didn't even have an overdrive gear. I will admit the new one is a great improvement, but the shifts are lazy and you can get a Kia Sorento that is actually built in the USA versus Canada (It's actually less expensive and offers more volume and features). Camaro is heavier, less fuel efficient, and doesn't handle as well as the Mustang that rides on a nearly 10 year old chassis with a solid rear axle. Figure that one out. The Colorado has never been a serious threat to Nissan or Toyota when it comes to power, fuel efficiency, or not having a crap sounding 5 cylinder. In that regard the Colorado reigned supreme. Rangers, while an inferior truck, were far less expensive and proven as reliable as a wood burning stove. Ford NEVER TOOK A BAILOUT or entered bankruptcy THAT SCREWED PEOPLE OUT OF MONEY and is standing on their own two feet to this day without help. Die already fanboy...
          jwwduke2
          • 3 Years Ago
          @caddy-v
          and this new V6 is doing a great job. The boosted and natural variants. What does chev have to compare to them? *crickets
        Ratieya
        • 3 Years Ago
        @Kevin Holden
        GM does offer a V6 in their full-size trucks, the same 4.3L they started using back in 1985. It's just not exactly an engine to be proud of in 2012.
      mylz
      • 3 Years Ago
      does anybody remember when jeep had 4bangers and they died after like 70k miles. this will probably happen w these engines in the f150 w the pos v6 turbos. oh and if people were smart they would realize the v8 is the better option, people are so fickle its annoying
        TruthHertz
        • 3 Years Ago
        @mylz
        Judging by your lack of knowledge on how to utilize the shift key, or the other possibility that you are too poor to replace your keyboard with 2 broken shift keys and a broken caps lock, I'd have to say you actually believe the dribble you just spouted or you are a troll just trying to kick up dust. I postulate that you are the former in both situations. And on that bombshell, I hope that you enjoyed all the special education that the school system afforded you between trips on the short bus.
          • 3 Years Ago
          @TruthHertz
          [blocked]
      Blakkar
      • 3 Years Ago
      As long as you don't tow/haul more than half it's listed capacity, then you will be okay. As soon as you do, your f/econ, one minor reason people buy the EB-V6 over the 5.0L V8, goes completely out the window and the V8 is much more stable and solid. Even if the Tow/haul figure is lower but a few hundred pounds (if you were going to Tow/haul that much, even once in a while, you'd have gotten the F-250 or F-350.) the long haul, work capabilities, and overall reliability of the V8, a major reason the 5.0L and 6.2L V8s are still offered, can not be understated. Given most people who still go out of their way to buy a F/S truck do so because they want a big vehicle and no other reason, The TT-V6 is an acceptable choice. It's a little quicker and slightly better on gas. But start asking about hauling that boat, jet skis, heavy loads of stuff (Does it matter what?), just using it for some kind of work, or just asking about what the vehicle is going to be like in 5-10 years, and the V8 starts making sense again. American car makers know how to make V8s that last, that work, that don't break, and that don't cost a fortune to buy or keep. As romantically misty eyed as many, especially fans, get over the EcoBoost TT-V6, and Turbo-charged engines in general, the 911 and GT-R are big flag wavers in that regard (covet much?), a TT-V6 Non-Diesel F-series P/U is a fad. Ford's Engineers will create a new V8 that makes even more power and is very noticeably more fuel efficient, because the diehards will demand it. The expense of the Twin-turbo engine in the long term will be relegated to more costly vehicles, like high-end sports cars (Which FORD doesn't make, the idiots.) and luxury cars, while P/Us and "muscle cars" (inexpensive grand touring coupes), will have to make due with extremely well made and thought out but still inexpensive V8 and still be excellent anyway. Turbos are attractive now... But let's see how satisfied people really are with the engine after a couple of years, and then there is having to fix it, or having it fixed...
        jtav2002
        • 3 Years Ago
        @Blakkar
        Nice working writing a novel trying to portray yourself as someone who knows what they're talking about while in the end proving only that you're one of the misguided people who still live by the long incorrect theory of "there's no replacement for displacement." You provided no information of substance in your opinion and primarily just reiterated the same misinformed opinions that get thrown around every time people feel the need to hate on the EB. Don't like it? Don't buy it. There are plenty of other engine choices. Although your view that the reason the 5.0 and 6.2 are available are due to the unreliability of the EB is completely ridiculous. Of course they're going to offer those engines. Some still want V8's. The F150 is their bread and butter vehicle, why limit people in their options? The fact that the EB is outselling the V8's shows Ford is changing the minds of many of the "diehard V8 fans" you speak of. The EB is a great option that's more capable in every way than the 5.0(I like the 5.0 too, not hating) while only costing $800ish more, and offering the same capabilities as the 6.2 while costing much less(have to remember the 6.2 is only offered on the higher end trim levels). You mention the EB as having a couple hundred pound more towing rating which is incorrect. IIRC, the 5.0 has something around an 8000lb towing rating, while the EB matches the 6.2 at around 10,200, if memory serves me well. The ONLY thing in your rant that made sense and I can agree with is the notion that if you're towing close to the trucks towing limit, you should probably have a diesel. But that holds true for ANY V8 engine as well from any truck manufacturer.
        merlot066
        • 3 Years Ago
        @Blakkar
        Ford's 3.5L V6 has been on Ward's best engine list for 3 or 4 years now in one form or another (either the 3.5L Duratec, the bored-out 3.7L duratec, and the 3.5 EcoBoost). There are pros and cons to every engine. Some people say the 5.0 won't last because it's a DOHC engine from a sports car, who knows? Ford has a real winner in their trucks and they have more on the road with 250,000 miles than anybody else. I'm sure they wouldn't want to risk their reputation and their statistical bragging rights with a turbocharged engine that wasn't build Ford tough.
        TruthHertz
        • 3 Years Ago
        @Blakkar
        I'm going to have to disagree. The Ecoboost has been through hell and back and it runs well. The engine failure rate is no higher than any other engine. If people can make the same power and burn less fuel, they are usually willing to pay for it. Using the standard estimates, the Ecoboost upgrade pays for itself in about 80,000 - 90,000 miles. Even quicker if gas prices go up. The next presidential election will have a lot to do with that. India and China are quickly starting to consume more and more energy. I doubt we will see $1.00/gallon fuel again.
          Daniel Paquette
          • 3 Years Ago
          @TruthHertz
          Real world tests have shown ZERO difference in MPG between the EB and 5.0 V8... The only core difference is in towing capacity. If you need to tow over 8000# then you might look at the EB over the 5.0... But for most people the 5.0 would be just fine. I went with the 5.0 when originally I thought I'd end up with the EB.... I just could not justify the extra price of the EB with no tangible gain in MPG.... and my trailer maxes out at 7000#.
      Awhattup
      • 3 Years Ago
      go fleet
        Dean Hammond
        • 3 Years Ago
        @Awhattup
        proof please, and read the article...40% are eco-boost models.....
        Dean Hammond
        • 3 Years Ago
        @Awhattup
        realy, lets think about this....40% are eco-boost, very low fleet take, that leaves 10% ( totalling the 50% take on the V6 models, That should also be broken down ino XL models and XLT models, Xl, quite possibly a majority may be Fleet, Xlts no, and a BIG seller is the XLT CrewCab model.....fleet pertains to basic cheap worktrucks, anything XLT and above is a fleet rarity.
      bman78
      • 3 Years Ago
      good job Ford!
      john92lx91gls
      • 3 Years Ago
      Ford didn't sell any V6 pickups in 1985 nor in any year until 1997. The 6 cyl engine used back ('96 and older) then was of an inline design, aka the 300 CI I6.
        Wheelspin
        • 3 Years Ago
        @john92lx91gls
        WRONG. Better look up the carb'd 3.8 Liter V6 engines Ford used in the F series in the early 80's, through... dun dun dun... 1985.
          Dave
          • 3 Years Ago
          @Wheelspin
          http://en.wikipedia.org/wiki/Ford_Essex_V6_engine_(Canadian) "The first version of the Essex V6, a 3.8 L (3797 cc/232 cu in) engine, was introduced for the 1982 model year" "1982–1983 Ford F-series"
          Dave
          • 3 Years Ago
          @Wheelspin
          Really? The only 3.8 F-Series I can find was in the F-100 and the F-100 only ran up to 1983. So, it appears to me that john is 1/2 right. No V6 in 1985, but there were some before that.
        Piekar
        • 3 Years Ago
        @john92lx91gls
        I have never seen a 3.8 in a f-series. Where did you find this out at?
      maccve
      • 3 Years Ago
      As a 2 month owner of an F150 Lariat with the Ecoboost engine, I can tell you that they will sell many many more of these! It is an awesome engine...I had been a loyal Toyota owner in the past, having owned two Tundras and most recently a 4Runner, but when wanting to go back to a Truck, I just couldn't get attached to the current Tundra's styling. I decided to try out an F150 and fell in love instantly with the interior and exterior styling, but what really sold me was the Ecoboost engine...I was so impressed with the instant torque...it just feels full of power and ready to go! I did test drive one with the 5.0...it was acceptable, but felt like a dog compared to the Ecoboost. I really do not care about the better mpg's...it is not that much anyway... Good job on this Ford! If the quality of this vehicle is as good over the long term and my initial perception, I may be a long term convert!
        viperbono
        • 3 Years Ago
        @maccve
        I am glad your happy with your F150 but sorry to say Toyota cannot compete! Enjoyed your post and Good to have you driving American!
      mitytitywhitey
      • 3 Years Ago
      And I haven't heard of many warranty complaints or recalls... And I'm guaranteeing that in 100,000 sales, hundreds and thousands of towing miles have been racked up... Guess cylinder count doesnt determine reliability in trucks after all.
      tributetodrive
      • 3 Years Ago
      "the overall take rate of V6 engines is over 50 percent on the year" "Overall EcoBoost models accounted for 40 percent of all F-150 sales" "Ford has already reached 100,000 F-150 sales in 2011" at least one of these must be wrong. F-150 sales last year were 500,000. This years # are not out but sales of almost all models were better this year then last. By the estimates in this article if 100,000 were sold and thats 40% of total then total must be 250,000. also by these numbers the 3.7l only sold 25,000 ("the overall take rate of V6 engines is over 50 percent on the year"). Somethings off
        Acefighter
        • 3 Years Ago
        @tributetodrive
        I'm pretty sure it was the entire F-series that sold over 500,000, not just the F-150
          SmartAss11
          • 3 Years Ago
          @Acefighter
          Something is indeed wrong. The headline says 100,000 Ecoboost F-150s, but the article says 100,000 F-150s.
          tributetodrive
          • 3 Years Ago
          @Acefighter
          that could explain it, didnt take that into account.
      mitytitywhitey
      • 3 Years Ago
      And my guess is that once either Chevy or Ram offer a turbo-6, the HP / torque wars will start with the FI engines, further rendering the NA engines obsolete. Very easy to get decent power out of turbocharged engines while maintaining off-boost economy. And the weakest link in a truck will still be the transmission, transfer case. Gearing will protect these engines from any undue stresses, even at over 400hp +. I look forward to the competition!
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