There are some basic automotive shapes that we're trained to admire. The Ford Model T, for the impact an inexpensive car had on the American populace. The Volkswagen Beetle, for the way its revolutionary design rebuilt an industry in Germany. And the classic wedge-shaped Lamborghini, for the way it looks fast even while standing completely still.

One such Raging Bull is the Reventon. Produced in limited quantities at a cost of a million euros ($1.3 million at today's rates), the Reventon is a real-deal supercar capable of hitting speeds of over 220 miles per hour. But, like any proper Lambo, it doesn't need to be moving to get our blood pumping.

A group of specialists called The Media Merchants took one flat black Reventon into its studio for a session of projection mapping. We don't know what that means, but you can read plenty more about it here. What we do know, on the other hand, is that projection mapping can result in some beautiful images captured on video. See for yourself after the break.

The Lamborghini Project from The Media Merchants on Vimeo.



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    • 1 Second Ago
  • 16 Comments
      Chris
      • 3 Years Ago
      deadmau5 actually just used the same tech for a performance at the Nokia building in London. Projection mapping really makes the car seem alive at a few points.
      Erik
      • 3 Years Ago
      That was actually much more interesting than I expected! Still not a fan of that car's nose, but a very cool vid, nonetheless!
      dtrump_21
      • 3 Years Ago
      And? oh, I noticed the non reventon wheels at the beginning
        Knolly
        • 3 Years Ago
        @dtrump_21
        Heh, my first thought too. The Reventon is probably my favorite car of all time (which shows my age I suppose), so immediately I was like "WHERE ARE DEM BLADE WHEELS."
      Ak74
      • 3 Years Ago
      put a Prius with these effects and it's gonna look fast too.
      Justin Kresty
      • 3 Years Ago
      Very cool display, I think it looked best when it was outlined, Justin Kresty. http://www.6speedonline.com/forums/member.php?u=70012
      Elmo
      • 3 Years Ago
      That. Was. AWESOME! I loved when the dubstep came in and actually gave the images life to them.
        anonymcar
        • 2 Years Ago
        @Elmo
        You should check this out, it was a mapping done on a lamborghini but at a private opening of a garage in switzerland i think.. i found the link on youtube! you will pribably love it too!!! http://www.youtube.com/watch?v=1hGYVFGzKwg
      Carlos Andrade
      • 3 Years Ago
      *Andy Wilman takes notes for next Top Gear season.*
        Elmo
        • 3 Years Ago
        @Carlos Andrade
        He already did this. Watch the SL65 Black Series episode.
          • 3 Years Ago
          @Elmo
          [blocked]
      Nowuries
      • 3 Years Ago
      Pretty neat, I suppose, but has no use in this context, i.e. with a vehicle like the Reventon. Could be useful for a car that isn't expressive just sitting there (Buicks and Lincolns, for example), but in this case, more is less. Just fire up that engine, rev it about 1 million times, and hit the track... without words, or artificial lighting, just the Reventon in all its glory and no fluff...
      Echelon Bob
      • 3 Years Ago
      Neat effects, though the last beautiful Lambo was the Murcielago.
      anonymcar
      • 2 Years Ago
      This is pretty cool awsome!!! I do like the mapping on the reventon... but its not as exciting as this!!!!! http://www.youtube.com/watch?v=1hGYVFGzKwg
      Dark Gnat
      • 3 Years Ago
      Reminds me of this: http://www.youtube.com/watch?v=iZx1z5i3SM8
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