Badge engineering is the ironic label for when a company replaces the badge or branding of a product with that of another and considers it something new. Domestic automakers like Ford, General Motors and Chrysler have been vilified for their overuse of this practice. Then again, they weren't often badge engineering rear-wheel-drive sports cars (though they've done that, too).
This week, Toyota and Subaru both revealed their own versions of a RWD sports car jointly developed between the two companies: the GT 86 and BRZ. You'd be hard-pressed to tell them apart from a distance of 30 yards, but we got up close and personal with each at the 2011 Tokyo Motor Show this week and discovered that there are, in fact, subtle differences.
Since we'll be getting the also-slightly different Scion FR-S in the U.S., this exercise is really aimed at our European readers who will be offered the GT 86, but everyone's free to participate.
We've got videos of each model in the metal after the jump, and after you watch, let us know which one you prefer in the poll below.
|Toyota GT 86||3982 (23.5%)|
|Subaru BRZ||8477 (50.0%)|
|They're the same, does it even matter?||4479 (26.4%)|