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It's no secret that EMTs, firefighters and emergency room nurses have a perverse sense of humor, especially when it comes to motorcycle riders. It's a sort of defense mechanism against the visual horrors those occupations impart on those who work them, and with the mortality rate among bike riders as high as it is, there's no wonder why motorcycles are called donorcycles in first-responder circles. Even so, these ads worked up by an agency for Dianese in 2007 embrace the morbid side of riding just a little too wholeheartedly. The ads apologize on behalf of the safety gear manufacturer for those still waiting for donor organs.

Having just recently bounced myself off of the pavement at a decent speed, I can vouch for Dianese's proficiency at keeping your skin attached to your body and your bones in one piece, but the ads are still a bit much. The tag line, "We keep bikers from becoming donors" is pretty catchy, though.


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  • 55 Comments
      Ducman69
      • 3 Years Ago
      I like it. People are too sensitive. :)
      SIGRID
      • 3 Years Ago
      I think almost ANYTHING that will get people to sign up as organ donors is in good taste. What's in bad taste is having hundreds and hundreds of people die because too many people would prefer to go into the ground or into the crematorium with organs that aren’t of any use to them. I read something about this a few months ago and became so revolted that I wrote a bad poem, which I am generously sharing with you! YOU CAN’T TAKE IT WITH YOU Sigrid Wyly Future Organ Donor When I hear of someone dying while waiting for a part when all they needed to survive —a kidney, lung, or heart There is no shred of sense to me to keep your corpse intact when all those useful organs could save a life in fact When kinfolk sit beside your grave do shudders pass them through? “Oh, grandpa’s kidneys aren’t in place! Whatever shall we do?” What happiness does it provide to your surviving kin to know your cold dead organs are safely tucked within? Most the parts you’ll give away you didn’t know you had They only got attention when things started to go bad Just give me one sound reason that a person’s life should snuff because someone decided to be buried with their stuff. I’d rather know my loved one’s heart was beating loud and strong in someone who was nearly dead. Where does that heart belong?
        Peg
        • 3 Years Ago
        @SIGRID
        Not bad at all SIGRID. I can actually imagine it put to music. I'll bet METALLICA could take it to the next level (ala No Leaf Clover). Anyway, IMHO, it's a good poem and the sentiment is right on.
      gblank1603
      • 3 Years Ago
      As both a rider and an organ donor I'm for anything that promotes both causes.
      krusen4u2
      • 3 Years Ago
      While I was waiting for a kidney, I saw a young man on one of those rocket bikes he was weaving in and out of trafic no helmet and speeding, vary unsafe. caught him at a stop light and ask if he was a doner, because I could use his kidney. Be safe riders people can get organs from other deaths
      ryan
      • 3 Years Ago
      John looks like hes dead anyway lol.
      apryl
      • 3 Years Ago
      I think it is funny and it grabs your attention. If there really is something out there that will keep a biker safer in a wreck, I think we should be making sure it gets our attention. Where is your sense of humor. It's not like it was morbid.
      Bob
      • 3 Years Ago
      As motorcyclist, we know how to protect ourselves from being "donors". The problem is the distracted drivers out there, whom are so self absorbed and important, that taking that call or text is more important to them than saving a life, even their own. As the Safety Director of West Coast ABATE Inc. (Florida), I see the results of this kind of behavior every day. We have to deal with drivers that are constantly distracted with their cell phones, AND a boat load of seniors who can't even see over the dashboard of their vehicle. People need to stop believing that they are the center of the universe, and humanity can wait one minute for you to make that call/text IN A SAFE MANNER, so all can ride/drive safetly. It's sad, when a veteren comes back from a war zone, only to be killed by a moron who can't wait to make that next call...DON'T BE A DONOR/DONOR-MAKER.
        mrmrkw01
        • 3 Years Ago
        @Bob
        Although you have a valid point,for every distracted driver there is a moron riding a bike like an idiot,pulling wheelies and stoppies and extreme speeds.Helmets and riding gear will protect someone up to a point but they won't make anyone invincible.I have ridden motorcycles for over 35 years and used to be one of those "morons" so I know what I am talking about.
      Bryan Citrowkse
      • 3 Years Ago
      instead of "dead" it said "from becoming a Donon" sounds like a nicer term for DEAD if you ask me.
      wrathster
      • 3 Years Ago
      Thats the problem today,I dont think there is anything people could say or do and not end up offending one person.I see a advertisement ad trying to be funny,The part that gets me is why people cant just look at it and move on,its just an ad nothing more.If you dont, like it stop looking at it and guess what your done!
      nattomethane
      • 3 Years Ago
      " We keep bikers from becoming donors" I think this could had been posted with a blurred accident scene pic, not necessarily a sick person, it seems too direct IMO.
      Steve
      • 3 Years Ago
      I'm always amazed at the drivel posted as "news" and the lack of talent of the people who write these articles. The ad appeared in 2007. If my math serves me correctly that's four years ago. So of what relevance is it today? And the writer not only got the closing slogan wrong ("keeps" vs "prevents") but also gets the name of the company wrong ("Dianese" vs in the ad spelled "Dainese"). If you're not going to write it right, don't write it at all!
      soloscorpio777
      • 3 Years Ago
      Well... It really is no secret that EMTs call us that... And now it's catching on with the GenPop too. If they can joke about it... Then so can Dainese. Right? What's so wrong in that? I like it... And it makes me compelled to look harder at spending more for Dainese gear here in the US. But... I understand if the GenPop can't handle it. ;)
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