Mazda has officially released pricing on the 2012 Mazda3. The Japanese automaker has dropped the price on the Mazda3 i SV sedan, which now carries a price tag of $15,200 (*plus a $795 destination fee). That vehicle comes equipped with the previous-generation 2.0-liter four-cylinder engine under the hood, so if you want to sample the company's new SkyActiv-G 2.0-liter four cylinder, you'll need to step up to the Mazda3 i Touring at $18,450. With an Environmental Protection Agency-estimated 40 mpg and 155 horsepower, the engine is both more efficient and more powerful than its predecessor.

Mazda is also offering the Mazda3 i Touring in hatchback guise, and the added functionality will set you back $18,950, plus destination. That extra door will cost you 1 mpg highway, however. The EPA says the Mazda3 i Touring hatchback is good for 39 mpg highway. Both the hatch and the sedan may be had with either a new six-speed manual or, for an additional $850, a new six-speed automatic transmission.

Of course, we're just as interested in the Mazdaspeed3. The 263-horsepower machine will set you back $24,000, plus destination next year. Hit the jump for the full press blast.
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Mazda Announces Pricing of 2012 Mazda3 With SKYACTIV® TECHNOLOGY

- Popular Compact Offers Up to 40 MPG (Highway) and Lower Starting MSRP -

IRVINE, Calif., Oct. 4, 2011 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced pricing of its refreshed 2012 Mazda3 compact vehicle, including the first application of the brand's all-new fuel-efficient and performance-oriented SKYACTIV TECHNOLOGY. Available as both a sedan and hatchback, Mazda3 commands more than 40 percent of Mazda's year-to-date sales, and is by far the best-selling vehicle in the brand's line-up.

"The Mazda3 is the core of the Mazda line-up and continues to be the standard by which all other compact cars are measured," said Jim O'Sullivan, president and CEO, MNAO. "Because of the importance of this critical vehicle to Mazda sales success, we chose to debut our revolutionary SKYACTIV TECHNOLOGY in Mazda3, as well as bring the i SV model to market at a lower starting MSRP than the previous year."

The Mazda3 i SV sedan starts at an impressive $15,200(1) MSRP, which is a price drop from the previous model year. Styling is updated with a revised front fascia and Mazda-distinctive five-point grille opening. Inside, new cloth seats and a bold, black cabin accentuates intuitive controls and panels. Paired with the dependable 148-horsepower MZR 2.0-liter engine, the Mazda3 i SV sedan is the first stop in Mazda's performance-geared, fuel-efficient line of sporty compacts. Moving up to the Mazda3 i Sport, the 2012 model sees the addition of remote keyless entry as standard equipment. The Mazda3 i Sport sedan starts at $16,845 MSRP and is optionally available with the five-speed Sport automatic transmission. Mazda3 i SV and Sport trims are not available on five-door models.

Mazda3 i Touring models swap the MZR engine for the all-new SKYACTIV-G 2.0-liter gasoline engine, and is EPA-rated to achieve 40 mpg on the highway. MSRP for the sedan model starts at $18,450. SKYACTIV TECHNOLOGY is a suite of fun-to-drive and fuel-saving technologies, debuting with a SKYACTIV-G 2.0-liter engine that produces 155 horsepower and 148 lb-ft of torque. The all-new engine offers five percent more horsepower than the standard MZR 2.0-liter engine as well as 10 percent more peak torque, 15 percent more low- to mid-range torque and up to 21 percent better fuel economy. And, unlike competitors in the segment, the SKYACTIV-G 2.0-liter engine is available on a host of different trim levels to benefit the most customers possible.

In addition, the hatchback model will be available for the first time in the U.S. with a 2.0-liter engine, priced from $18,950 for the Mazda3 i Touring hatchback with SKYACTIV-G, and boasts an EPA-rated 39 mpg on the highway, which is best-in-class for compact five-doors. All i Touring and Grand Touring models are available with the all-new SKYACTIV-MT six-speed manual transmission or the all-new SKYACTIV-Drive six-speed automatic transmission (an additional $850 MSRP for either sedan or hatchback model).

Building off the Mazda3 i Touring model is the all-new i Grand Touring trim level, also available in both sedan and hatchback body styles. Mazda3 i Grand Touring models provide class-competitive fuel efficiency as well as high-value standard features such as a power moonroof, power driver's seat, leather-trimmed seats, heated front seats, a Bose® Centerpoint® 10-speaker Surround Sound System with AudioPilot® and a full-color navigation system with a multi-information display (MID). Mazda3 i Grand Touring sedan models start at $22,300 MSRP with five-door models starting at $22,800.

Other standard equipment for i Touring and Grand Touring models are an all-new 16-inch aluminum alloy wheel design, a leather-wrapped shift knob and steering wheel as well as a trip computer. A Moonroof & Bose® Audio Package is available for i Touring models ($1,400) while an updated Technology Package featuring rain-sensing windshield wipers, self-leveling bi-xenon headlights, automatic headlights, Adaptive Front-lighting System (AFS), Sirius satellite radio and a perimeter alarm. A segment-exclusive Blind Spot Monitoring (BSM) System is available for i Grand Touring models ($1,400).

Available in Touring and Grand Touring trims, Mazda3 s models are equipped with an MZR 2.5-liter engine that boasts 167 horsepower and 168 lb-ft of torque. Starting at $21,300 MSRP for the sedan and $21,800 for the hatchback, new standard features for s models are all-new 17-inch aluminum alloy wheels, the Mazda Advanced Keyless Entry & Start System with push-button start, a moonroof, a dual zone automatic climate control system and a Bose® Centerpoint® 10-speaker Surround Sound System with AudioPilot®. Navigation is now standard on all s Grand Touring models.

Equipped with an MZR 2.3-liter Direct Injection Spark Ignition (DISI) engine, the top-of-the-line MAZDASPEED3 has an output of 263 horsepower and 280 lb-ft of torque. The vehicle starts at $24,000 MSRP and is equipped with 18-inch aluminum alloy wheels and a Bose® Centerpoint® 10-speaker Surround Sound System with AudioPilot®. Other standard MAZDASPEED-only treatments include: sport-tuned exhaust, larger front brakes, sport independent front and rear suspension, a limited slip differential with the Mazda Advanced Torque Management System, larger front and rear stabilizer bars, distinctive red and black interior styling with similar-fashioned leather-and-cloth Sport seats, scuff plates, black leather-wrapped shift knob as well as a unique front fascia, fenders and hood.

A MAZDASPEED3 Technology Package is the only packaging option with an MSRP of $2,135, and adds features such as navigation, Blind Spot Monitoring (BSM) System, Adaptive Front-lighting System (AFS), self-leveling bi-xenon headlights, automatic headlights, Sirius satellite radio, a perimeter alarm, rain-sensing windshield wipers and the Mazda Advanced Keyless Entry & Start System with push-button start.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

(1) Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include $795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.


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    • 1 Second Ago
  • 71 Comments
      NipponEngine
      • 3 Years Ago
      nice to see this engine come to market, any idea at what rpm's that hp is made? still do NOT like that grille
        Chilipepper
        • 3 Years Ago
        @NipponEngine
        Has that grille been changed for 2012? It looks less smiley to me.
        epilonious
        • 3 Years Ago
        @NipponEngine
        The mazda3 just wants to show you it's love and happiness with that smile. And, maybe, eat children. Just a few children, though....
      robertlyt
      • 3 Years Ago
      Yet it looks just as ugly as ever and the interior is as full of hard plastic as ever. Glad I didn't wait for this one.
        AlphaGnome
        • 3 Years Ago
        @robertlyt
        You have NO IDEA what you're talking about. That, or you're Trolling. Either way, the Mazda3 interior has some of the nicest, soft touch materials I've come across. You can almost use the dash as a pillow.
      • 3 Years Ago
      [blocked]
        flammablewater
        • 3 Years Ago
        Also, because the 3 hatch is so much heavier, they have identical power/weight ratios.
      AlphaGnome
      • 3 Years Ago
      Personally, I love my Mazda and the styling has really grown on me... So much so, that everything else just looks bland by comparison. That said, I can't wait to get behind the wheel of a 3 with the Skyactiv engine and see how it compares to the 2.5 in my S GT. If it doesn't feel way down on power, which it shouldn't since there is only about a 10 HP difference, I might of found a replacement for my 2010!
      Juffinstuff
      • 3 Years Ago
      It's good to see the SkyActiv engine makes decent MPG in the 3, given it's disappointing performance in the 500.
      2 Wheeled Menace
      • 3 Years Ago
      Wow.. $3000 more for that new tech engine.. kinda ridiculous..
        6thGear
        • 3 Years Ago
        @2 Wheeled Menace
        AB article is misleading. reading the included press release, there is a Mazda3 i sport at $16450 between the base model and the Skyactiv equip model. The price difference accounts for other features and not just the new engine tech. Price difference between current Mazda3 i Touring and the new one is about $350.
          Tom
          • 3 Years Ago
          @6thGear
          Yep, and you can finally get a leather wheel with the 2.0-liter engine ... plastic wheels are a dealbreaker for some of us. Seems like a good deal to me; not really anything better out there for under $19k.
      Master Austin
      • 3 Years Ago
      I've been following this "SkyActive" news for months now and it sounded promising, but once implemented, it doesn't do anything special that lets say a Focus (has more HP), or Cruze, or Elantra isn't already doing.
        6thGear
        • 3 Years Ago
        @Master Austin
        Look at this as Skyactiv Lite. The 2012 Mazda doesn't have all the Skyactiv technologies, like the 4-2-1 header and higher compression ratio etc. The first model to be all Skyactiv will be the CX-5. lets wait for that before passing judgement.
        lemonite
        • 3 Years Ago
        @Master Austin
        "it doesn't do anything special"... Except for that whole falling apart in 2 years thing.
          lemonite
          • 3 Years Ago
          @lemonite
          I mean "not falling apart in 2 years".
        ELG
        • 3 Years Ago
        @Master Austin
        drive one first. the others make a ton of compromises in drivability to hit the 40mpg. mazda didnt sacrifice anything and will still be a blast to drive. (and the focus "higher HP" is hilarious. they drive like they barely break 100hp)
          Juffinstuff
          • 3 Years Ago
          @ELG
          Also, my day to day commute is about 20 miles round-trip doing 80% city and 20% highway, and I still manage about 32 MPG combined with spirited driving. Also, the 20% highway I *do* drive is pretty hectic. It's when I'm going an actual distance on an actual highway that isn't busy construction/rush-hour traffic that I get 38-40 MPG doing 70 on cruise.
          Juffinstuff
          • 3 Years Ago
          @ELG
          The Focus has a 7.3 second 0-60, which feels a tad quicker than it is with the way the transmission is mapped, but that's cool, what would I know, I just own one and all...
        Juffinstuff
        • 3 Years Ago
        @Master Austin
        To be fair, the Focus only has 5 more horse power. That being said, it doesn't have the ugly Mazda grille.
      Making11s
      • 3 Years Ago
      I guess I'm missing why SkyActive is a big deal. Autoblog had made it sound like something revolutionary, yet here it is making getting the same power and fuel economy as just about everything else in the segment. What gives?
        Gorgenapper
        • 3 Years Ago
        @Making11s
        This is not revolutionary... it's evolutionary. Mazda isn't a big player, and their niche is in the fun-to-drive that they strive to achieve in every car. They not so stupid as to try and chase after Toyota and Honda, who have dumbed their cars down and are just cruising on their reputation alone, yet they must also find a way to address the relatively poor fuel economy of their cars. Look at it this way, if the 2012 SkyActiv Mazda 3 gets anywhere NEAR the rated fuel economy numbers AND remains fun to drive, wait until they go with the Kodo redesign with a new lighter chassis and even better aerodynamics...
          tipdrip215
          • 3 Years Ago
          @Gorgenapper
          Toyota's were never fun to drive to begin with (except of course the Celica and Supra, yada yada) and obviously Honda's fun side died with the S2000.
        aviboy97
        • 3 Years Ago
        @Making11s
        Because with Skyactiv, you will be able to use the power the engine has while getting real world FE. The Elantra, Cruze, Focus all get far below the EPA estimates when you attempt to use the SAE rated power. The reason is the transmission gearing. Mazda refused to engineer the car to shift up to 6th gear as soon as you get out of the driveway, somethnig the Hyundai and Focus do. Bottom line, the Mazda3 will get REAL WORLD 40mpg's and give you actual performace that every other car in the segment lacks. SKYACTIV is not only an array of revolutionary technologies, it is a way of thinking.
          TruthHertz
          • 3 Years Ago
          @aviboy97
          Considering that all the cars you listed will be tested by the EPA in the same manner and under the same conditions, I call bull crap. All these cars have similar profiles and weights and it takes a certain amount of energy to make it move. I think you are just mad that Hyundai figured out how to do it without fancy expensive tech like direct injection and for about $3,000 less. The Mazda may drive better, but everyone is pinching pennies these days.
          TruthHertz
          • 3 Years Ago
          @aviboy97
          The Hyundai "Nu" engine in the Elantra does not utilize direct injection.
      Jim in Tampa
      • 3 Years Ago
      By now it's almost passe' to moan about it, but that goofy ass smile needs to be wiped off it's "face" for good. It looks like it's been tweaked but in my opinion looks plain and just a big cutout of black with no styling detail within. The tire profiles on these examples look like a set of 1970's era G78-15's and could stand to have a lower profile overall - they are way too tall. It seems Mazda did to this 3, what Honda did to the Civic..... make the successive versions look worse when the previous models looked better. I'm eagerly awaiting the new design language. Had they kept the previous styling just one more year I would have had one in my garage already!
        dklkse1
        • 3 Years Ago
        @Jim in Tampa
        I agree with you. I've loved the styling on my 2005 3 s ever since I bought it new. I still get compliments on it from time to time (the dark blue color helps a lot with that). I'm glad I got it when I did. Well before they rolled out the "have a nice day" models. It still drives like the day I bought it, too. Just wish It had better MPG, but I'm willing to forgive it for the sweet 2.3L.
          Jim in Tampa
          • 3 Years Ago
          @dklkse1
          I had a 2nd generation Probe GT which had a Mazda engine/chassis and LOVED it. ZERO problems the whole lease and I'd have loved to got a Mazda3 in the family but alas, the face! The '04 (and going forward up to this joker face) were just neat looking cars, packaged perfectly.
      DashRipRock
      • 3 Years Ago
      I would have bought a 3 long ago if they only would have made a two door hatchback. But even if I wanted a sedan now, I couldn't get past that Bozo grin and huge hideous seam across the hood. Those alone are deal breakers. I'm surprised there aren't some aftermarket swaps to rectify.
      finzenchrome
      • 3 Years Ago
      I would think body-colorizing or aluminizing the front bumper cover would mitigate that silly grin.
        nardvark
        • 3 Years Ago
        @finzenchrome
        Yes, if you see one in black, it's a lot less obnoxious.
      Matthew
      • 3 Years Ago
      Until they offer leather as an option for the 3i I will pass.
        Tom
        • 3 Years Ago
        @Matthew
        So, I guess you're buying then? Read the press release again. (Yes, I know it's written rather poorly, but surely you couldn't have missed this: "Building off the Mazda3 i Touring model is the all-new i Grand Touring trim level, also available in both sedan and hatchback body styles.")
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