• Sep 3, 2011
There are many elements that go into making a Porsche a Porsche, and one of them is the minimalist dashboard. Ten years ago, Porsche Design, the company's Austrian product design division, took its cues from a 911's instrument cluster and designed a wristwatch after it. And now they've updated the design with a new model.

The P'6620 is made of titanium with available black PVD coating in a nod to the original black watch that FA Porsche pioneered in 1972. Inside the oversize 44-milimeter case and behind the anti-glare, scratch-resistant sapphire crystal sits an ETA Valjoux 7753 chronograph function with power reserve that can keep it going for two days straight without moving from your night table.

The overall package is about as slick as they come, and sells for about six grand. Check it out in the press release after the jump and the gallery of high-resolution images.
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A titanium chronograph for time and speed
The new generation: Porsche Design P'6620 Dashboard

Stuttgart/Grenchen. A new era has dawned for Porsche Design's classic Dashboard chronograph series. Ten years after creating the watch inspired from the dashboard gauges of sports cars, the luxury brand has released the next-generation Porsche Design P'6620 Dashboard. The shape and dial are correspondingly functional. The dial has grown to 44 millimetres, the case is made entirely of titanium.

Powerful design
The new look of the Porsche Design P'6620 Dashboard evokes dynamism and clarity. Like all the products in the luxury brand's portfolio, this one too was shaped into a precision instrument by the world-famous Porsche Design Studio in Zell am See (Austria). With a diameter of 44 millimetres and a height of 14.5 millimetres, this is a watch that makes itself known on the wrist. The purist dial, the Arabic numerals and the straightforward hands filled with luminescent material combine to turn the chronograph into a clear and unmistakable statement. The two elongated push buttons next to the crown control the start/stop function. The sapphire crystal is non-reflective and the case is water-resistant to a depth of 100 meters (10 atm).

The stop function not only captures increments of time, but can also be used in combination with the tachymeter scale to calculate average speeds of between 60 and 330 km/h. The stop watch movement has to be started and stopped after a kilometre. The large second hand with a coloured tip will then show the speed. The hand and the date disc are driven by a reliable automatic ETA Valjoux 7753 movement at a balance frequency of 28,800 vibrations per minute. The optimised rotor in the shape of a sports car's wheel rim ensures that the user's arm movements keep winding up the spring barrel. When not worn, the watch has a power reserve of 48 hours.

Modern materials
The case and bracelet of the new P'6620 Dashboard are made entirely of lightweight, non-allergenic titanium. The material was known in aerospace industry, and Professor Ferdinand Alexander Porsche, designer and founder of the luxury brand, became the first to use it in watchmaking in 1980. He recognised its benefits: titanium is harder than steel, but only half the weight, does not rust and is anti-magnetic. The new chronograph is also available in a deep black colour produced by shot-blasting titanium and covering it with a layer of black PVD. In fact, the black watches trend was also a Porsche Design idea. Professor Ferdinand Alexander Porsche already came up with the world's first-ever all-black watch in 1972.

The new generation of Dashboard chronographs is available in twelve variations. The P'6620 Dashboard includes models with a white dial, a gold case, or with calf leather or caoutchouc straps.

The two entry-level models of the Porsche Design P'6620 Dashboard with a titanium or black links bracelet are available at retailers for CHF 4.950 (€3,950).


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  • 13 Comments
      • 3 Years Ago
      [blocked]
      FoxJ30
      • 3 Years Ago
      I checked out Porsche Design watches - nice as they are, they're surely not worth the premium over a Tag Carrera or an Omega Speedmaster... Both of which can be had in the $3k range, sometimes less. Better movements (though still based off the Valjoux 7750), and at least in the timepiece world, more provenance.
        • 3 Years Ago
        @FoxJ30
        [blocked]
        bassplayrr
        • 3 Years Ago
        @FoxJ30
        Agreed (not so much on TAG, but Omega at least). Lets see, one of these with a run of the mill ETA 7753 and ho hum dated styling, or a Speedmaster Pro with the world renowned 1861 AND a Planet Ocean with a 2500 co-axial? No contest.
      A. Harlan
      • 3 Years Ago
      Aren't watches as a time piece kind of redundant given that they are built into almost every cell phone. And as bling, counterfeit Porsche watches are right up there with counterfeit Rolex watches. Besides if you are a repeat customer and spend enough for your newest Porsche, a grateful salesman should throw in the watch as a thank you gift.
      thedriveatfive
      • 3 Years Ago
      How about making something affordable for a lowly proletariat like myself? It does kind of look like a seiko anyway...
        bassplayrr
        • 3 Years Ago
        @thedriveatfive
        I'd much, much rather have a Grand Seiko or Seiko Spring Drive than this watch, any day of the week. Google them; Seiko makes some very high quality watches in the multiple thousands of dollars range.
      Javanese
      • 3 Years Ago
      Cool as it may look, it will be horrendously overpriced.
      • 3 Years Ago
      [blocked]
      Another Dan
      • 3 Years Ago
      I'd much rather have a U-BOAT.
      badwagon
      • 3 Years Ago
      Cool looking watch, but I wish the marketing folks who write these press releases would check their facts. Ti is not harder than Steel, and is more like 2/3 the weight, not half. C'mon Porsche is known for engineering!
        Prestige
        • 3 Years Ago
        @badwagon
        Should of been made with tungsten carbide, my wedding ring still looks perfect after three years. I would still find away to scratch the glass on this watch, no matter how careful I was, and once I do scratch a watch, it bugs the crap out of me until I have it repaired, which is ultimately futile.
      VROOOM!
      • 3 Years Ago
      It is a very attractive watch... BUT.... they didn't reinvent anything it looks almost conventional like I could find it at kohls.
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