As automotive enthusiasts by profession, there's nothing we love here at Autoblog quite as much as cars. But a distant second for many of us comes watches. Fortunately, there's no shortage of automotive-inspired timepieces out on the market, but the unfortunate reality for many is that the correlation is just too forced. That's what we love about Officine Autodromo.
Say what you will, but in this business you're nobody until you have your own watch line. Ferrari has several, Bentley teams up with Breitling, Aston Martin partners with Jaeger-LeCoultre, Bugatti with Parmigiani Fleurier... the list goes on and on, and now
Having trouble keeping track of which watchmaker is producing timepieces for Ferrari these days? It can get a little confusing. Girard-Perregaux held the license for many years, after which a lackluster partnership was formed with Panerai. Then Noah Joseph
There's no lack of choices in timepieces for automotive enthusiasts, but unfortunately most of them come down to simply slapping an automaker's name or logo (or that of a racing series or driver) on an existing timepiece and calling it a day. That, however, is not the route Maserati has gone with its new timepiece.
With co-branding arrangements in place with an increasing array of luxury labels, Bentley doesn't limit its brand just to cars these days. But of all the sunglasses, wallets, pens, skis and cashmere scarves licensed by the British purveyor of super-luxury automobiles, few are as well established as its partnership with Breitling.
Some watchmakers seek out automotive associations – typically in the form of licensing agreements with automakers or racing series. But some just have octane just dripping from their cogs. Like this latest collection from Officine Autodromo.
There are lots of watchmakers out there leveraging their automotive partnerships with special edition timepieces, but few of them are as convincing as the series Jaeger-LeCoultre produces for Aston Martin. And there are few we'd rather have on our wrists.
There are many elements that go into making a Porsche a Porsche, and one of them is the minimalist dashboard. Ten years ago, Porsche Design, the company's Austrian product design division, took its cues from a 911's instrument cluster and designed a wristwatch after it. And now they've updated the design with a new model.
Drivers of the Porsche 911 may find it amusingly easy to swing the tail around, though they'll have lost their sense of direction in no time. Fortunately, Ferdinand Alexander Porsche designed a compass watch back in 1978 that combined the functions, as you might have guessed, of a compass and a watch. And now his design company has followed
Bernie Ecclestone Hublot ad – Click above to see the complete ad
Time. It's just about the ultimate bragging right when it comes to high-performance automobiles, and it usually comes down to one factor: how fast can said car get around the Nürburgring Nordschleife? Although hundreds of variables can come between a sportscar and a good lap time at the 'Ring, it's become the definitive yardstick by which such vehicles are measured. And if you're going to undertake to set a new record, you're going to need the right machine to measure it by.
Jaeger-LeCoultre AMVOX2 DB9 Transponder – Click above for high-res image