Toyota announced pricing for several 2012 models, and while many MSRPs will rise, so will the number of standard features. The most notable price announcement is for the all-new 2012 Yaris, which will start at $14,115 (plus $760 in delivery costs) in three-door guise. That's $950 more than the 2011 model, but Toyota points out that the base 2012 Yaris will come equipped with about $1,000 more equipment than the base 2011 model. The five-door SE model with a four-speed automatic transmission will top off the Yaris lineup at $17,200, up only $100 compared to the 2011 model. The SE five-door can also be had with a five-speed manual transmission for $16,400.

Most Sequoia models are unchanged compared to 2011 pricing, with the entry trim level starting at $40,930 (plus $985 for shipping) and reaching all the way to $61,305. The only trim to receive a price increase is the Platinum model, which goes up $500. The 2012 Tundra does get a price bump across the entire lineup, which increases ranging from $340 to $390, depending on the trim level. The entry Tundra stickers for $27,115 (plus $985 for shipping) and the 4x4 CrewMax Limited starts at $43,345.

The Sienna, which was all-new for the 2011 model year, also gets fresh pricing. The Sienna will continue to start at $24,520 (plus $810 shipping) for a front-wheel-drive base model, and will go as high as $40,570 for the all-wheel-drive Limited. Most prices change between $150 and $230, but for some reason the SE model is now up $2,090 to $33,440. Hit the jump to read over the Toyota press release.
Show full PR text
TORRANCE, Calif., August 8, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer's suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact. Also announced were MSRPs for the 2012 Tundra full-size pickup truck, Sequoia large sport utility vehicle (SUV) and Sienna van.

The Yaris liftback enters its second-generation with an all-new redesign. The new Yaris will again offer the Toyota Star Safety System as standard equipment and an array of enhancements including a new SE model with an enhanced tuned suspension. Complete details for the new Yaris will be announced in the near future.

Yaris will continue to be an excellent value with more than $1,000 of additional standard equipment. Pricing for the all-new 2012 Yaris will be comparable to a Convenience Package-equipped current generation Yaris. The base MSRP will range from $14,115 for the L grade three-door liftback with a five-speed manual transmission to $17,200 for the SE grade five-door liftback with a four-speed automatic transmission. The prices for the 2012 Yaris will go into effect with the start of production on August 31.

The 2012 Sequoia adds an extra measure of towing safety with the addition of a Trailer Sway Control system as standard equipment. In addition, a new Blind Spot Monitor is standard on the Sequoia Platinum grade. The interior of all Sequoia models will include a black upper instrumentation panel and black carpet, regardless of exterior and interior colors. One new exterior color, Sizzling Crimson Mica, replaces Cassis Pearl.

Pricing on most Sequoia models remain unchanged. The MSRP for the 2012 Sequoia ranges from $40,930 for the 4x2 SR5 with a 4.6-liter V8 to $61,805 for the 4x4 Platinum grade equipped with the 5.7-liter V8, reflecting an increase of $239, 0r 0.4 percent. Prices for the 2012 Sequoia will go into effect beginning with its start of production on August 29.
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2012 TOYOTA PRICING 2-2-2-2
Like the Sequoia, the 2012 Tundra full-size pickup will also include a black upper instrumentation panel and black carpet, regardless of exterior and interior colors. Styled steel wheels are now standard equipment on all Tundra models. Other features that are now standard equipment include a Cold Area Package, daytime running lights and heated mirrors. A backup camera is now standard on Limited grades and Super White exterior color is available on the Limited grade.

Pricing for the 2012 Tundra ranges from $27,115 for the 4x2 Tundra Grade Double Cab V6 with a five-speed automatic transmission to $43,345 for the 4x4 CrewMax Limited with a 5.7-liter V8 and 6-speed automatic, reflecting an increase of $348, or 1.1 percent. Prices for the 2012 Tundra will go into effect beginning with start of production on September 1.

All-new in 2011 model year, the Sienna van carries over virtually unchanged. Pricing for the Sienna will range from $24,520 for the front-wheel-drive Base grade to $40,570 for the all-wheel-drive Limited, reflecting an overall increase of $174 or 0.5 percent. Prices for the 2012 Sienna will go into effect beginning with the start of production on September 6.

The MSRPs for the 2012 Yaris, Sequoia, Tundra and Sienna do not include the delivery, processing and handling (DPH) fee. The DPH for the Yaris is $760, Sienna $810, and Sequoia and Tundra at $985. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


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    • 1 Second Ago
  • 55 Comments
      Master Austin
      • 3 Years Ago
      I think the biggest insult is knowing that Japan and moreso, India gets a newer 7 speed transmission in this vehicle. What it tells me if that they feel American Consumers are still stupid about their vehicles knowledge and will pay for perceived reliability they assume they still possess.
        Leather Bear
        • 3 Years Ago
        @Master Austin
        I suspect that there might be a few reasons that the ancient 4-spd auto is still being used in the latest Yaris here in the States: 1. Toyota's being extra-conservative with introducing a new trans to the US after the gas pedal debacle, preferring to wait for another year or so in order to get some experience with this trans in less important markets. 2. Production capacity has not yet ramped-up enough to supply all markets with the new trans, so those with the highest fuel prices got it first. 3. A combination of 1 and 2.
        wtrmlnjuc
        • 3 Years Ago
        @Master Austin
        Yeah, I'm annoyed at the "shtibox gap" that Toyota has at the moment (like Ford's situation a couple of years ago.)
        Richard
        • 3 Years Ago
        @Master Austin
        They must have seen some of what we watch on TV and realized we are completely brain dead - by design by our government of course. Why spend money educating your people when you can create legions of idiot consumers, and then just scoop educated people from 3rd world countries as needed?
      kkacperowski
      • 3 Years Ago
      wow, looks like it actually has an interior this time around...
      donnieorama
      • 3 Years Ago
      $17k for a 4-speed automatic? What is this? 1990? You're not going to catch up to Hyundai like that, Toyota.
        Rob
        • 3 Years Ago
        @donnieorama
        Yaris sales are currently at the bottom in the B segment ( not including the smart car ) $17,000 for the SE will make everyone go elsewhere. It is not as goofy looking as the current car but it is a half baked remake and I think it is going to be a flop..Even a die hard Toyota fan will see the Corolla as a better option ( price and features) than this new Yaris (and definately the current model) model.with little difference in fuel economy
      MPC Motorsports
      • 3 Years Ago
      After driving a number of new cars with six speed autos, only offering a 4 speed auto and 5 speed manual is a total FAIL! I own a 2008 Yaris S but I'll reserve judgement on the styling until I see one in the flesh. Hyundai/Kia looks to dominate this class with styling/features/drivetrain/MPG advantage over their competitors. Now, if Ford will drop an Ecoboost in the Fiesta and give us an ST version...
      fudunk69
      • 3 Years Ago
      The SE is more expensive because the huge preferred package was standardized.
      Subcompact Culture
      • 3 Years Ago
      So there will be a three-door version, eh? That's news within itself. I don't think we've seen a photo of the 2012 three-door anywhere yet. Everything's been five-door. In fact, the Yaris will be one of only a couple of three-door subcompacts available (MINI Cooper, Fiat 500). New Accent is five-door only; ditto that for the USDM Mazda2.
      JustinJQ
      • 3 Years Ago
      Four speed autos should be extinct by now in new cars.
        dontneedpants
        • 3 Years Ago
        @JustinJQ
        The current four-cyl RAV has a four-speed auto. Nobody seems to care.
          tipdrip215
          • 3 Years Ago
          @dontneedpants
          Nobody cares about specifics when they go to buy a Toyota. All their customers care about is the legendary quality and reliability which will soon be gone unless they straighten up. This is why Toyota still gets away with 4 and 5s when everyone else has 6s for both trannies.
      Paul M
      • 3 Years Ago
      Aesthetics fail. Transmission fail. Price fail. Toyota epic fail.
      Oceanblue78
      • 3 Years Ago
      Isn't the Sequoia about to be extinct? More for the Turd-ra? Are you kidding me? It is already the second worse full sizer on the market. And the only reason the Yaris looks betyter is because they copied the Saturn Aura/Astra. Looks like Toyota is taking a page out of the Korean guide to Copying other automakers vehicles!
        sysadm1n
        • 3 Years Ago
        @Oceanblue78
        You're on a roll, keep going.
        Synthono
        • 3 Years Ago
        @Oceanblue78
        People who make childish puns out of car names aren't allowed to have opinions on their quality, since it makes it obvious you're not old enough to have your license yet. Seriously, Turd-ra? Are you actually 12?
      GO MUSTANG
      • 3 Years Ago
      Wheres the 10spd AT and MT transmission option and no paddle shifters...god damnit...this is just purely unacceptable to have no less that 8spd transmission...i wanna be able to shift like im driving an F1 car damnit even tho i only got like 100HP...
      MAX
      • 3 Years Ago
      TuRDyota sure has some cutting edge technology with that Yaris 4 speed automatic and 5 speed manual
      Hashiryu
      • 3 Years Ago
      Why the hell is Toyota putting a 4AT/5MT in this car? 6spd transmissions are pretty much the standard across the board now, c'mon Toyota, get with the program. Not to mention that these things come with 6spds in Europe. WTF?!?!
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