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2012 Toyota Yaris priced from $14,115; Sequoia, Tundra, Sienna get pricing tweaks

Toyota announced pricing for several 2012 models, and while many MSRPs will rise, so will the number of standard features. The most notable price announcement is for the all-new 2012 Yaris, which will start at $14,115 (plus $760 in delivery costs) in three-door guise. That's $950 more than the 2011 model, but Toyota points out that the base 2012 Yaris will come equipped with about $1,000 more equipment than the base 2011 model. The five-door SE model with a four-speed automatic transmission will top off the Yaris lineup at $17,200, up only $100 compared to the 2011 model. The SE five-door can also be had with a five-speed manual transmission for $16,400.

Most Sequoia models are unchanged compared to 2011 pricing, with the entry trim level starting at $40,930 (plus $985 for shipping) and reaching all the way to $61,305. The only trim to receive a price increase is the Platinum model, which goes up $500. The 2012 Tundra does get a price bump across the entire lineup, which increases ranging from $340 to $390, depending on the trim level. The entry Tundra stickers for $27,115 (plus $985 for shipping) and the 4x4 CrewMax Limited starts at $43,345.

The Sienna, which was all-new for the 2011 model year, also gets fresh pricing. The Sienna will continue to start at $24,520 (plus $810 shipping) for a front-wheel-drive base model, and will go as high as $40,570 for the all-wheel-drive Limited. Most prices change between $150 and $230, but for some reason the SE model is now up $2,090 to $33,440. Hit the jump to read over the Toyota press release.
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TORRANCE, Calif., August 8, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer's suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact. Also announced were MSRPs for the 2012 Tundra full-size pickup truck, Sequoia large sport utility vehicle (SUV) and Sienna van.

The Yaris liftback enters its second-generation with an all-new redesign. The new Yaris will again offer the Toyota Star Safety System as standard equipment and an array of enhancements including a new SE model with an enhanced tuned suspension. Complete details for the new Yaris will be announced in the near future.

Yaris will continue to be an excellent value with more than $1,000 of additional standard equipment. Pricing for the all-new 2012 Yaris will be comparable to a Convenience Package-equipped current generation Yaris. The base MSRP will range from $14,115 for the L grade three-door liftback with a five-speed manual transmission to $17,200 for the SE grade five-door liftback with a four-speed automatic transmission. The prices for the 2012 Yaris will go into effect with the start of production on August 31.

The 2012 Sequoia adds an extra measure of towing safety with the addition of a Trailer Sway Control system as standard equipment. In addition, a new Blind Spot Monitor is standard on the Sequoia Platinum grade. The interior of all Sequoia models will include a black upper instrumentation panel and black carpet, regardless of exterior and interior colors. One new exterior color, Sizzling Crimson Mica, replaces Cassis Pearl.

Pricing on most Sequoia models remain unchanged. The MSRP for the 2012 Sequoia ranges from $40,930 for the 4x2 SR5 with a 4.6-liter V8 to $61,805 for the 4x4 Platinum grade equipped with the 5.7-liter V8, reflecting an increase of $239, 0r 0.4 percent. Prices for the 2012 Sequoia will go into effect beginning with its start of production on August 29.
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2012 TOYOTA PRICING 2-2-2-2
Like the Sequoia, the 2012 Tundra full-size pickup will also include a black upper instrumentation panel and black carpet, regardless of exterior and interior colors. Styled steel wheels are now standard equipment on all Tundra models. Other features that are now standard equipment include a Cold Area Package, daytime running lights and heated mirrors. A backup camera is now standard on Limited grades and Super White exterior color is available on the Limited grade.

Pricing for the 2012 Tundra ranges from $27,115 for the 4x2 Tundra Grade Double Cab V6 with a five-speed automatic transmission to $43,345 for the 4x4 CrewMax Limited with a 5.7-liter V8 and 6-speed automatic, reflecting an increase of $348, or 1.1 percent. Prices for the 2012 Tundra will go into effect beginning with start of production on September 1.

All-new in 2011 model year, the Sienna van carries over virtually unchanged. Pricing for the Sienna will range from $24,520 for the front-wheel-drive Base grade to $40,570 for the all-wheel-drive Limited, reflecting an overall increase of $174 or 0.5 percent. Prices for the 2012 Sienna will go into effect beginning with the start of production on September 6.

The MSRPs for the 2012 Yaris, Sequoia, Tundra and Sienna do not include the delivery, processing and handling (DPH) fee. The DPH for the Yaris is $760, Sienna $810, and Sequoia and Tundra at $985. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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