We're inching ever closer to the 2011 Frankfurt Motor Show, and automakers are beginning to tease us with the wares they'll have on display in Germany. Ford has announced that the company will show off a new "major new design concept" as well more details of a hopped-up version of the Focus. The reveals will take place on the manufacturer's largest-ever Frankfurt display stand. At 34,444 square-feet indoors, visitors may need their own personal guides to shepherd them through Blue Oval's new products. Outside, Ford is also featuring a test drive track laid out on over 30,000 square feet of parking lot.

What can we expect from the design concept and the performance Focus? Details are slim at the moment. It could be the rumored coupe model, and there's always a chance that we'll learn more specs on the forthcoming Focus ST, though there's really no telling at this juncture. All in, we hear that Ford will unveil four new vehicles at the show. Look for their unveiling on September 12 and hit the jump for the press release.
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Ford at 2011 Frankfurt Show

• Ford design concept and Focus performance news announced at eve-of-show media event on Ford's stand on September 12

• Ford to demonstrate latest technology in a new outdoor driving space adjacent to an extended stand designed to increase visitor participation

BRENTWOOD, Essex, 3 August 2011 – Ford Motor Company is planning four global product reveals at September's Frankfurt show, including a major new design concept and details of the next Focus performance car.

Media are invited onto Ford's stand for an eve-of-show preview of the Blue Oval's news, delivered by European chairman and CEO Stephen Odell. He will be joined by J Mays, design group vice president and chief creative officer, and Derrick Kuzak, global product development group vice president.

The reveals will all take place on an expanded 3,200 sq. m stand – Ford's largest ever at Frankfurt. Just outside will be a 2,800 sq. m track where visitors can take part in Ford's 'Drive Experience', testing out innovations such as Active City Stop and Active Park Assist.

"Ford plans to make a strong statement at the Frankfurt Motor Show, with several very exciting global product reveals and our significantly expanded show stand," said Stephen Odell, chairman and CEO, Ford of Europe. "We're excited to be showing customers our best-ever vehicle line-up and a special glimpse of the future."

The Ford stand will be located in Hall 9 (see plan below) and, for media already planning on visiting the show, an invitation to Ford's pre-event on September 12 and RSVP details are attached.


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  • 55 Comments
      Triton46
      • 3 Years Ago
      This looks very much like the upcoming Focus Coupe: http://carscoop.blogspot.com/2011/07/2013-ford-focus-coupe-design-study-by.html
        Lachmund
        • 3 Years Ago
        @Triton46
        it does. just a pitty that's a design study and not by ford, but a new capri would be great!
        ExoPlanet
        • 3 Years Ago
        @Triton46
        Well, if you are blind. That is clearly the next Mustang.
        Thunderbuck
        • 3 Years Ago
        @Triton46
        "This looks very much like the upcoming Focus Coupe..." No, not really (note, for instance, that on the concept the hood extends all the way down to the leading edge, and that the Ford badge sits on the hood itself). Note as well that this is not an "upcoming" model at all, but an independent design study. I like it a lot, and I'd love to see Ford do a coupe on the Focus platform (sadly, I don't think Capri would work in NA as it was a Mercury nameplate here), but I'd be really surprised to see this concept on Ford's stand in Frankfurt...
          Synthono
          • 3 Years Ago
          @Thunderbuck
          Capri would work fine in NA, I suspect Ford still holds the trademark, and as a Mercury it was in the same niche, even if it went on to be a Mustang and an Australian convertible.
        Ace Convoy
        • 3 Years Ago
        @Triton46
        ....oh you're right it does. I'm quite disappointed but If it stay's true to those designs I'll get over it.
      Tom Cottage
      • 3 Years Ago
      A new AWD RS, please!
      emperor koku
      • 3 Years Ago
      Capri! I'm thinking Capri.
      oRenj9
      • 3 Years Ago
      Please be a smaller two-seater that competes with the 370z.
      Devonblue4u
      • 3 Years Ago
      +1 Mondeo The 'Stang was a '64 1/2, really a '65 model. The Mondeo is a important launch worldwide, may as well get everybody on board now. They did the same with the Focus and the Fiesta with a long intro. The only problem with that is the Koreans seem to be lifting some of the styling cues.
      aatbloke1967
      • 3 Years Ago
      I'm guessing the new "major design concept" will be the concept previewing the 2013 mk4 Mondeo. I wouldn't be surprised to see the B-Max and the smaller, global Mustang make preliminary showings as well.
      Tiberius1701
      • 3 Years Ago
      Did everybody forget Capri???
      JamesC
      • 3 Years Ago
      Please lord, let it be a Ford Falcon for the NA market
      Ace Convoy
      • 3 Years Ago
      .....that's obviously the new Mustang. Look at the top of the grille it's mustangy .
        Making11s
        • 3 Years Ago
        @Ace Convoy
        A new Mustang wouldn't debut in Frankfurt and no Mustang would ever have the blue oval on the front like that.
          johnziraldo
          • 3 Years Ago
          @Making11s
          I have an 86 Mustang GT with a blue oval on the front (and rear) that begs to differ.
        kevsflanagan
        • 3 Years Ago
        @Ace Convoy
        Thats what I'm thinking. Its been stated the new gen 'stang will be for "World Consumption" so debuting it in Frankfurt would make sense.
        Dean Hammond
        • 3 Years Ago
        @Ace Convoy
        Ace....the Mustang never has a blue oval on the vehicle....good trivia...and theres one more...anyone?
      imoore
      • 3 Years Ago
      Frankfurt or no--so what? If it's not the next generation RWD Falcon, Ute, or Ranger-or a RWD Capri revival-then it's nothing to get worked up about.
      nd4spdsrt
      • 3 Years Ago
      looks like the front end of a Charger Daytona with an oval slapped on it.. Ford, plz don't do something we'll all face-palm about..
      Making11s
      • 3 Years Ago
      While I'm not sure what it is, I'm sure it's not a Mustang. That would never debut outside the US, not even in concept form. My best guess is it's the Focus coupe with a big, aggressive grill instead of the current small grill on top big grill on the bottom look.
        Mike
        • 3 Years Ago
        @Making11s
        Why wouldn't they show a new Mustang ouside the US when the next one is suppose to be a Global Mustang as well? Perfect place to get Europe to realy jump on the Mustang bandwagon.
        rmt_1
        • 3 Years Ago
        @Making11s
        I think "Mike" is correct with his Mustang theory, since it would take some time to prepare European dealers to sell the Mustang for the first time at non-NA Ford dealerships. Also, if one studies the photo carefully, the concept's nose seems to have a slight forward-cant consistent with the Mustang's classic styling features.
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