BMW makes music with the 1 Series – Click above to watch video after the jump

Sure, every automaker produces videos showing cars coming together on an assembly line. The clips are traditionally filled with synthy-pop jams created to help produce a melodic association of growth and industry. BMW has produced such a video for its 1 Series, but this time, the backing music is a bit different – all the sounds were created by the car.

BMW teamed up with Munich artists Jonas Imbery and Mirko Borsche to produce the unique video. You almost can't believe the duo were able to cull the required sounds from the car, but the end of the clip helps wrap up that idea. The piece is called "check my machine," and you can watch – and, perhaps more importantly listen – by clicking past the jump.



Show full PR text
New methods of communication – the BMW Group presents its first music video

Munich. The BMW Group and its brands BMW, MINI and Rolls-Royce stand for innovation. This has long been true of more than just the areas of design and technology. New pathways are constantly being opened up and new trends set in the field of communications. And so it is only logical that a new audiovisual approach has also been sought for communication about the new BMW 1 Series."The process of manufacturing a car is an exciting one, and so it has already been filmed many times over. As an innovative company, the BMW Group wants to show that the product also ion of a vehicle can also be presented quite differently – without the authenticity of the processes getting lost in any way", says Bill McAndrews, Head of Communication Strategy, Corporate Communications, at the BMW Group.

"check my machine" is a film project which has been created in a close collaboration between the BMW Group's Electronic Media Department and creative Munich artists Jonas Imbery (Gomma Records) and Mirko Borsche (Bureau mirko borsche). The Brainstormclub and Eyetrip are responsible for production.

The soundtrack, composed by Jonas Imbery, could also be played in the world's most popular clubs. "The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few. The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself."

Mirko Borsche adds: "We wanted to set a new standard, to create a unique visual language and to stand out clearly from how a classic image film looks. The aim was that the film should become an independent, artistically challenging work.

"Various visual design resources were used to transform the technical environment of the production halls into an emotional world. To separate the machines and robots from the rest of the area, we worked with selective focus, carefully targeted lighting and reflexions incorporated through crystals", explained Daniel Falk from Eyetrip.

The film can be viewed from Monday 11 July from 6 p.m. at Youtube under the following link: http://www.youtube.com/watch?v=NaDpt76Lkd4


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 23 Comments
      stclair5211
      • 3 Years Ago
      Lame.
      Svartorn
      • 3 Years Ago
      Meh. While this video was filmed, 120,000 BMW owners around the world had coolant level sensors go bad.
      Evan Hayden
      • 3 Years Ago
      Man, why's everyone being so crabby? I think this is pretty awesome, personally.
        • 3 Years Ago
        @Evan Hayden
        [blocked]
      • 3 Years Ago
      [blocked]
      Lachmund
      • 3 Years Ago
      ok spot. ugly car
        • 3 Years Ago
        @Lachmund
        [blocked]
        Rick
        • 3 Years Ago
        @Lachmund
        Half agree. Ugly car but a very creative and well done spot.
      • 3 Years Ago
      [blocked]
        Lachmund
        • 3 Years Ago
        i never thought i would say that, but i agree with you on this one. still: dear vwfailsagain stop making useless comments. thanks
          • 3 Years Ago
          @Lachmund
          [blocked]
      Fixitfixitstop
      • 3 Years Ago
      big frickin' deal.
      Shiftright
      • 3 Years Ago
      Still ugly
      ayesha.n12
      • 3 Years Ago
      this video is really good... nice job dear... visit http://customengines.blogspot.com for information about latest cars launched bt BMW, mercedes, alfa romeo, mitsubishi etc etc
      Curtis
      • 3 Years Ago
      I'm amazed at how many people seem to dislike this video. I'm not much of a BMW fan myself, but it's still a cool video. Sure this type of music isn't everyone's cup of tea, but it's a talented presentation nonetheless. Cool video, cool music, who cares about anything else.
      MoonMan
      • 3 Years Ago
      Awful lot of trolls in here
      rty
      • 3 Years Ago
      Long ago I have not seen such an ugly car, bravo BMW...
    • Load More Comments