Fuji Heavy Industries has just released a new five-year plan for Subaru under the banner "Motion-V," and the blueprint calls for at least three new models and a hybrid vehicle to be on dealer lots by 2016. The move is part of a strategy to draw in an ever-larger brand fan base in an attempt sell 900,000 units by that date – a 40 percent jump over current figures. That means increasing North American sales to 380,000 units and broadening its Chinese presence to 180,000 vehicles. Subaru sold 263,820 vehicles in the U.S. in 2010.

Still, the goals aren't quite as far-fetched as the Nissan Crazy Power 88 outline.

At least one of the new vehicles will be the upcoming rear-wheel drive Toyota collaboration and Subaru says both companies will continue their partnership over the next five years. Daihatsu will continue to supply Subaru with subcompact vehicles overseas and Subaru will continue to allow Toyota to manufacture the Camry in its Indiana facility. Hit the jump to have a look at the full "Motion-V" plan for yourself.
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FHI Announces "Motion-V" Mid-Term Management Plan for FY2012-2016

Tokyo, July 6, 2011 – Fuji Heavy Industries, Ltd. (FHI), the maker of Subaru automobiles, today announced its new 5-year management plan for the fiscal years ending March 31, 2012 (FY2012), through March 31, 2016 (FY2016). FHI has positioned these 5 years to solidify the foundation of its core Subaru automobile business in order to ensure further growth by achieving an annual sales volume of 1 million vehicles within the next 10 years.

Under the 5-year plan, FHI will grow its base of Subaru fans and customers by offering them its core values of enjoyment and peace of mind, which are established aspects of Subaru's brand identity. In terms of product development, Subaru continues to build on its expertise in safety technology and driving performance while constantly addressing environmental issues in order to offer environmentally friendly solutions. In the next 5 years, its product lineup will be bolstered by the introductions of three all-new models and a hybrid vehicle. FHI will place emphasis on the U.S. and China markets and increase its global sales by 40% over the term of the plan. Subaru plans to strengthen its production capacity to accommodate the increasing sales efforts, yet always in consideration of the need to hedge foreign currency exposure.

The new mid-term plan specifies goals and measures for growth and operational expansion, and it also reckons overall cost reduction and accounts for the synergistic effects of the alliance with Toyota Motor Corporation. The plan was made in consideration of FHI's global level of risk and recent changes in business practices, such as the currently required investment in the development of environmental technology, foreign currency fluctuations, and increases in other costs.

With a basic philosophy of customers come first, which further incorporates the brand statement Confidence in Motion as a guiding principle, FHI's 5-year plan addresses major challenges and sets forth goals.

FHI has also announced its consolidated outlook of FY2012 as the first year of the plan as follows:

Automotive sales: 633 thousand units (-3.6% year-on-year basis)
Net sales: 1,480 billion yen (-6.4%)
Operating income: 30 billion yen (-64.3%)
Ordinary income: 25 billion yen (-69.6%)
Net income: 35 billion yen (-30.4%)
Foreign currency rate: 81yen per US dollar, 115 yen per EURO

FY2012-FY2016 Mid-Term Plan: Numerical goals for the fiscal year 2016

Global automotive sales target*: 900 thousand units
Sales target by region: 380 thousand units in North America; 180 thousand in China; 160 thousand in Japan; 60 thousand in Europe; 50 thousand in Australia; and 70 thousand in other regions
*Target sales consist of FHI's volume of non-consolidated shipments of complete cars, KD units for overseas assembly, and OEM units.
Operating income goal: 120 billion yen
Calculation based on current standard accounting practices, under operating conditions of a profit margin at 6% and estimated foreign exchange rates of 90 yen per U.S. dollar and 120 yen per Euro.

R&D expense: 250 billion yen*; Capital expenditure: 330 billion yen*; Depreciation: 310 billion yen*

*5 years total

"Motion – V" Five Challenges

1. Guiding principle for all activities

Guiding principle "Confidence in Motion"

Aiming the achievement of Mid-Term Management Plan through positive actions by all members

2. Provide distinctive Subaru experience

New brand strategy

To expand the base of Subaru fans and customers and increase sales by offering enhanced Subaru brand value

Technologies

Safety: To become the world's leading brand in safety performance by providing all-around safety that comprises risk-avoidance technologies (active safety), systems in collision safety (passive safety), and pre-crash safety features

Environment: To review and improve the efficiency of all automotive power units, so that an average improvement of 30% in fuel economy will be achieved across the board in Subaru vehicles

Products

To enhance the Subaru product lineup through the introduction of three all-new models and a hybrid car (planned for 2013) and through the availability in more models of advanced technological pre-crash safety features like the EyeSight, Subaru's unique Active Driving Assist System that uses stereo camera technology

3. Accelerate sales expansion

Sales plans

To focus management resources on the U.S and China markets as key markets and substantially expand the sales

Production capacity enhancement plans

To begin production in China in order to expand production capacity and mitigate the sensitivity of foreign currencies

To refurbish the Gunma Main Plant to produce passenger cars instead of mini cars

To expand the Oizumi Plant's production of the new-generation boxer engines that excel in environmental friendliness

To begin assembly of KD units in Malaysia, thereby making inroads to the growing markets within the ASEAN Free Trade Area

4. Solidify operational foundation

Upgrade of quality

To enhance the quality based on the view point of customers and strengthen the global quality control system responding to diversification of sales globally

Overhaul of cost structure

To strive for a 20% cost reduction in new models under development despite increasing cost factors, such as for required development of environmentally friendly technology

Alliance with Toyota
Development

Joint development: A jointly developed rear-wheel drive sports car will be launched in spring 2012. FHI will study enhancement of product appeal of the model toward the future.

Technology development: FHI, in consultation with Toyota, will pursue synergistic effects by participating in the developmental work on next-generation environmental technologies.
OEM

Minicars: All Subaru minicar lineups will be supplied by Daihatsu under an OEM agreement by spring 2012.

Compact cars: FHI plans to continue the OEM arrangement for its compact car supplied by Toyota and will study enhancement of product appeal.
Production

North America: Subaru of Indiana Automotive, Inc. will continue production of the Toyota Camry.

Japan: FHI will begin production of the jointly developed rear-wheel drive sports car.

5. Improvement in management

Aerospace Company, Industrial Products Company, and Eco Technologies Company

To review and determine those operations' future growth and independence, with securing profits as a premise

Human resources

To recruit and nurture employees with a global a perspective who accept the challenges of lofty goals

To become a company where employees can get satisfaction from their work within flexible working arrangements

Corporate governance

To invite outside directors to the board of directors and add independent directors

Return to shareholders

In taking account of financial results, capital expenditure and current business environment of each year, continuous dividend policy is our basic idea. In closely examining future improvement of ROE (Return of Equity), consider payout ratio idea linked to financial performance.


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  • 50 Comments
      jonnybimmer
      • 3 Years Ago
      Perhaps they'll finally get rid of that 4 speed auto? Naaaah, that's just crazy
        You guy
        • 3 Years Ago
        @jonnybimmer
        They need to put the 5-speed AT in the Forester...
          • 3 Years Ago
          @You guy
          [blocked]
      Lowland
      • 3 Years Ago
      Make'em pretty this time.
      Vaggeli
      • 3 Years Ago
      power 88 isnt ridiculous when you consider the sheer size of Nissan and the the fact that it has the technological strength of the entire Renault Nissan alliance to back it up, plus 8% market share isnt such a huge step when you consider its at 5.6% right now. Theres plenty of potential for growth in emerging markets, especially with their rebadged Dacia cars (and potential for badging them as Datsuns) , Not to mention the potential for growth in Infiniti once the Daimler engines come on stream. One part where i disagree with what nissan is doing is that one of their representatives stated "its easy to grow to 8% by piling high and selling cheap, but we want to do it with quality"...now this is in complete disagreement with their policy of selling to emerging markets and bringing back datsun. In fact, a slide in a powerpoint shown to the press shows they want to reverse their current sales figures (60% to mature markets, 40% to emerging markets) to have 60% of sales in emergying markets. Now on the other hand, subaru is a tiny carmaker trying as best they can to with limited resources and only really a single platform to play with and some rather tired powertrains....not much of a comparison
      EChid
      • 3 Years Ago
      A new Outback that isn't disgustingly huge perhaps? Or even just make the front end look less like a puking horse. Just do that. *last gen Outback owner.
        badwagon
        • 3 Years Ago
        @EChid
        I've got a 3.6R Limited too. The styling is certainly polarizing - but I like it. I find the added size (particularly the rear seat legroom) a huge benefit, and the interior is really nice. I wish it had a manual transmission, but that wasn't enough to deter me from selling my WRX wagon to buy this car. If you like your last gen outback so much, then just keep it. It should last you for quite some time. I will say I'm excited for a modern Subaru coupe.
      NipponEngine
      • 3 Years Ago
      I hope this includes updating the uber-bland Impreza redesign. I keep mistaking them for Hyundai's and Kia's.
        Al Terego
        • 3 Years Ago
        @NipponEngine
        The Impreza has already been updated for the MY2012. If you think they look bland now...
          Redline
          • 3 Years Ago
          @Al Terego
          They were supposed to look awesome, they dropped the ball on that one.
      Dale
      • 3 Years Ago
      Want to know how to boost sales in North America? Forget the hybrid, bring the diesel. Diesel. Diesel. Diesel. Diesel. You already have them in Europe. What is the hold up?
        Andy Drake
        • 3 Years Ago
        @Dale
        I think if they can offer the turbo setup to run on 87 octave on a smaller displacement that may attract more sales.
      oz1test
      • 3 Years Ago
      Woot! A new fatter, uglier, slower Legacy with more cup holders pleeease!!!
      • 3 Years Ago
      [blocked]
      GearheadGeek
      • 3 Years Ago
      The new, more-Accordified Legacies are not a good sign for a positive direction. It's one thing to be a niche manufacturer with unique products like the tweener-sized Legacy like my '05, and when you offer turbo, AWD, a manual AND wagons it's a way to appeal to niche customers. You can't be a successful niche manufacturer AND produce only me-too vehicles, so chasing the fat ugly CamCord segment isn't the way to go.
      oz1test
      • 3 Years Ago
      Subaru sales for the past few months haven't been great. They could use some refreshed models now.
        The T
        • 3 Years Ago
        @oz1test
        Have you seen the Subaru sales recaps post earthquake? The only products that are down are the Forester and Impreza (Japanese built). Legacy and Outback have been hitting records. @ilmhmtu. The new Impreza is not being built in Lafayette. In fact, the earthquake delayed it's launch by a solid 3 months.
        joeboarder108
        • 3 Years Ago
        @oz1test
        I think that has more to do with the earthquake and tsunami than anything else. Most of Subaru's manufacturing is in Japan, and the US operations had to take some time off due to parts shortages.
          ilmhmtu
          • 3 Years Ago
          @joeboarder108
          I keep hearing people say this. Legacy Outbacks are built in Lafayette, IN and the new Imprezas will be built their also. The only hold up from the tsunami is the computer chips in the cars. Apparently, these chips are used in several cars across several makes and models, including some from the US.
      Justin Campanale
      • 3 Years Ago
      My suggestions 1) Make a new Legacy, and move it back to its original roots, the current one is too much of a Camry 2) Outback. Make it less CUV and more WAGON. That's what the Outback is supposed to be! Not some bloated pseudo SUV! 3) The Tribeca needs to go. Toyota can take care of that segment. 4) Toyobaru. Give it AWD. 5(if possible) SVX ressurection? Please 6) subcompact?
      You guy
      • 3 Years Ago
      WRX, Legacy, FT-86, Tribeca.
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