Ford says that it's in the process of responding to customers who feel that the company's Sync and MyFord Touch systems are cumbersome or difficult to use. According to the Detroit Free Press, the company's internal quality evaluations have discovered a few issues. While speaking to reporters, Mark Fields, Ford's President of the Americas, said that the automaker is committed to improving the connectivity options in its vehicles, adding that by and large, customers enjoy the features. So far, it's unclear exactly what changes Ford will make to Sync and MyFord Touch/My Lincoln Touch moving forward, but we'd wager that software engineers will focus on further improving the software's voice-recognition system, though many Autoblog staffers hope they also reevaluate MyFord Touch's control scheme.

Fields also made it clear that the Blue Oval plans to expand its Sync AppLink service to the 2012 Fusion, F-Series, Expedition and even the Mustang. Currently, the $395 option is only available on the Fiesta, and it allows buyers to download various smartphone applications straight to their vehicle.

Finally, the Dearborn-based automaker said that we can also expect to see more seatbelts with integrated airbags crop up across is Ford and Lincoln lines. Right now, the safety device is only an option on the 2011 Ford Explorer.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      amerifight
      • 3 Years Ago
      Ford better fix the issues if it wants to stay up there in tech. However that being said sync was a new to ford product and of course its going to have issues. I would rather have myford touch than an old standard radio with sat/radio. Im willing to learn.
        Diggz
        • 3 Years Ago
        @amerifight
        i agree.. im sure it doesnt take that long to learn the MyFord system
      ben
      • 3 Years Ago
      Hopefully they don't "dumb it down" too much, if people would just take a few minutes to learn it, it would be fine...Don't punish us with a less powerful/useful system just because some idiots can't keep up....I didn't even read the manual for my Sync to do 90% of the stuff, and any issue I've had since were easily addressed in the owner's manual.
      BENJAMIN HUTZLER
      • 3 Years Ago
      As being the SYNC Specialist at my Ford Dealership here in Conroe, Texas, I am happy with the technology but slow down Ford. It already takes me near an hour to do a delivery on a new 2011 Explorer, Edge or Focus with MyFord Touch. I love what I do and I even offer a Saturday morning class for new owners to learn the system more. There is so much I can do on a delivery before they are overwhelmed.
        ben
        • 3 Years Ago
        @BENJAMIN HUTZLER
        You would have liked to have had me as a customer...I passed on the lesson on the Sync in my SHO when I took delivery...I had taken the car on an extended test drive over the weekend and had already figured it all out by then,,,heh..You should have seen the look of joy on the Sync guy's face when i just signed the paper without him having to show me anything
      OhReallyDough
      • 3 Years Ago
      Sync/ MyFord Touch was always the "iPhone" of in car entertainment systems for me. It was something i WISHED i could get aftermarket for my last 2 cars but because of MS's contract w/Ford, and me not driving a Ford,thus a no-go for me :-/ I must admit I had neved played with one in person but the features and reviews made it look worthwhile. But the negative reviews & commenters saying its not that good make me a little less upset that i cant get one for my Audi lol.
      Chris
      • 3 Years Ago
      I have a 2008 Ford Fusion with Sync as my commuter car. The whole setup is complete garbage. The "premium" stereo itself sounded terrible. The speakers are equally as bad. I ended up replacing the HU with an aftermarket Pioneer dvd player with bluetooth and new speakers. Just using the controls on the old radio were ridiculously stupid. I knew how to work everything but shook my head in amazement at how unintuitive it was. The voice commands worked half the time. The other half it would end up calling someone I didn't want to speak with. The ipod control is no more advanced then any other new car system today. I could on and on....
      Pandaren Master
      • 3 Years Ago
      When's the last time you picked up and read a manual, America? When's the last time you read ANYTHING, America? There are a few hiccups here and there with MFT (I've got a 2012 Focus SEL) but the majority of these issues are caused by incompatibility with external products (Motorola phones, older iPods). For the most part, it works, and if you can speak clearly like an adult (and not Jabba the Hutt) Sync functions pretty well. BTW, I'm from Tennessee, but I can see why other countries laugh at us all the time. Three cheers for higher education and reading!
        • 3 Years Ago
        @Pandaren Master
        [blocked]
      Gobi
      • 3 Years Ago
      The people who can't figure out MFT must be computer illiterate. It doesn't take much intelligence to push a button labeled "climate". However, the MFT system can be a little buggy and slow at times, and hopefully the next update fixes these issues. SYNC works fine once you take the time to learn the available commands. If you expect it to just respond to anything you say, then it will be a disappointment. But if you use the menu of available commands, it works perfectly. I'm not sure if people are expecting it to work magic. The suggestions I would make to Ford are to make MFT more reliable and faster, and make it more customizable (i.e. - a detailed mode for us geeks, and a simple mode with big Camry-like buttons for people who are uncomfortable with computers).
        Len_A
        • 3 Years Ago
        @Gobi
        +1 I couldn't agree more. Very well said.
      ideastudio
      • 3 Years Ago
      Synch SUCKS! This is a deal-killer "feature" for me. My next vehicle will probably NOT be a Ford. I own three now; two with Synch. What a nightmare! I could go into a litany of problems Synch has but I don't want to bore Autoblog readers. Suffice to say Synch and MyFord are NOT in my future.
        ben
        • 3 Years Ago
        @ideastudio
        don't need a litany..but please list a few valid complaints, maybe it's just a learning curve issue and we can help you
      DMD
      • 3 Years Ago
      I am absolutely unwilling to have any car appliance fail / reboot. If a device is "upgradeable," it's already a failure. There is no excuse for that. I understand and appreciate what Ford is trying to do, but I don't need all that crap. I don't need weather forecasts in my car. I don't need a wifi hotspot in my car. I don't need 3+ ways to turn on the A/C. I need traditional buttons. I need a knob to 'turn' up the volume. I read CR's column, and IMO, they nailed a point many people miss: MFT adds complexity to previously simple tasks, e.g., adjusting the A/C. (This does not mean MFT is confusing, it just adds steps that weren't needed before.) With traditional controls, you turn a dial to turn the fan up, or you press a button for the compressor. It's BAM! one step and done. With MFT you first have to get to the A/C screen and then you can adjust what you want, but since there are no tactile buttons on the touch screen, so you have to look at it to do it right. It's worse if you use the arrow cluster on the wheel since you have to scroll through items to get what you want. (I have used several touch screens before, from remote controls to phones, and everyone has the same flaws: you have to focus your attention on the screen to use it, and it's too easy to hit the wrong spot. I will take real buttons over a touch screen every time.) Let's go back to the A/C: the Focus has real A/C buttons + MFT controls. Real buttons = get the job done fast, easy, reliable. MFT = multiple presses, shift of focus, only works if MFT decides to work. There's zero reason to use MFT for A/C. So why did Ford even include it in MFT, then? Did they just want to waste time & money that could have been used to get MFT right in the first place? I really like the new Focus. I like the premium sound system. I'd buy it in a heartbeat if it had a traditional stereo. (The base stereo system in the Focus is a POS, and you can't get the Sony 10 speaker package without MFT.) Hopefully they get MFT fixed or offer something in between the base stereo and the MFT.
        ben
        • 3 Years Ago
        @DMD
        Can you imagine the horrible tech we'd have if we tried to please people like this...heh.. It's time to catch up with technology and "live in the now"...
        desinerd1
        • 3 Years Ago
        @DMD
        I partially agree. Commonly used functions like AC, fan speed should be physical buttons and knobs. Also volume control and previous/next audio controls should be buttons, though I prefer them on steering wheel. That being said, I want more advanced functions like traffic, weather etc built in car provided they do not cost extra to implement (i'm talking about the $395 fee Ford wants to charge) and I dont want to pay for separate data connection, just to get traffic/weather/gas prices. Also, I think the Sync/navigation screen should be touchscreen. I don't like the dial controllers found in Honda, BMW and Genesis.
        matthewcollin71@gmail.com
        @DMD
        I too personally don't feel like touch screens are the best idea in an automotive application. I enjoy being able to feel my radio/climate controls without having to take my eyes off of the road. Navigating through various sub menus on a screen while hurtling down the interstate just doesn't sound beneficial. Also, and you'll love Ford for this, but you can get the Sony sound system in the focus with a radio that has all physical controls. You just have to live in Europe. http://www.ford.co.uk/Cars/Focus/Technicalhighlights
          ben
          • 3 Years Ago
          @matthewcollin71@gmail.com
          That's why the new SHO is the best of both...has "real" redundant controls for most of the touch screen stuff for the radio and climate controls...
      • 3 Years Ago
      [blocked]
        nardvark
        • 3 Years Ago
        My parents have a 2010 TL. It took them a LONG time to figure out how to use the navi/control system, and I'm still not sure they have it all figured out. They have an '02TL with navi and never had trouble with that. Some of this may be...generational...because I figured out some of the things they couldn't in about 20 seconds. But if your target market is mostly seasoned folk, you shouldn't have a 25 year old engineer design the control interface.
      postpast
      • 3 Years Ago
      Nice looking interior!
    • Load More Comments