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General Motors posted its seventh consecutive sales gain for the month of March, with 206,621 total sales. A good month, no doubt, but Ford had a better month for just the second time since 1998. Ford last bested GM in February, 2010. The Blue Oval posted sales of 212,295, thanks in part to a 21-percent jump in truck sales.

That's a victory of 5,674 units for the Dearborn, MI-based automaker, but the real drubbing came in the ongoing battle of Ford Vs. Chevrolet. The Bowtie brand moved 148,197 units, compared to 203,794 for Team Ford. That's a 28-percent sales jump for the Blue Oval, which admittedly amped up fleet sales for the month, but retail sales were also up 14 percent.

Ford had plenty of hot products moving off dealer lots, with 53,272 F-Series trucks sold, a record 9,787 Fiestas and record March sales for the Escape and Fusion. One factor holding back GM sales was a $700 per vehicle cutback in incentive spending, though that will probably help the automaker's bottom line more than a few extra Malibu sedans rolling off the line.

While Ford was victorious in March, GM is still up for the year by 97,000 units. Stay tuned to Autoblog for our monthly By the Numbers update, which will lay out sales totals for all of the major automakers selling in the U.S.

[Source: Automotive News – sub. req.]


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    • 1 Second Ago
  • 69 Comments
      • 4 Years Ago
      I was looking for a Hybrid Minivan - Gm doesn't have
      I was looking for a 25k ,50 mpg car - like Prius - GM doesn't have
      I was looking for a people mover hybrid : GM doesn't have


      I don't like to work for buying oil and burn it to green house gases when i know there is a good opportunity to minimize the oil burning with regenerated energy and help of electric motors. I am not the one who drives on race tracks but i don't like my car to slow very much when i am doing an up hill in normal speeds - and i know its torque and electric motors have a lot of them to supply without burning more oil.

      No wonder Ford outsold because they have less oil burning stuff now than GM. GM lives only 2 places.

      1) Future ( ex: volt , I like it if its in a minivan and at 25k price, 40 k - never )
      2) Past ( all other stuff even cruze eco - still specializes in less oil but not taking advantage of electric motors to push the limits )

      Ford seems living in present.
      • 4 Years Ago
      April Fools!!!
        • 4 Years Ago
        @John H,

        I think you have it wrong.

        If you state GM brands:

        Chevy
        GMC
        Buick
        Cadillac

        vs. Ford

        Ford
        Lincoln

        According to your logic, it should look like this.

        @Frank: Really? Wasn't it 4 vs 4?

        Ford
        Lincoln
        Mercury
        Volvo

        Chevy
        GMC
        Buick
        Cadillac
        Pontiac
        Hummer
        Saab
        Saturn

        Need I say more!!!

        • 4 Years Ago
        And Camaro still out-sold Mustang. But that will change when the new engines come out. Oh, wait....

        Maybe they should call it "Musty"
        • 4 Years Ago
        Through the end of 2010, I counted 4 vs 4.

        The fact that Mercury & Volvo didn't pull their weight (and Lincoln continues to underperform) simply means that Ford doesn't do a good job managing a lot of brands.

        If Ford had 4 strong brands, I'm sure they would be very happy about it.
        • 4 Years Ago
        No, it's real.
        + FoMoCo moved more cars overall than GM
        + Ford brand moved more cars than Chevy

        But it came at a cost:
        - Ford sold 35% fleet vs. 27% fleet at GM
        - 18.5k more fleet sales by Ford
        - 12.8k fewer retail sales for Ford

        However, GM is the one with the bean-counters high-fiving themselves in the RenCen:
        * reduced incentive spend for even higher transactions prices (best in the industry)
        * 58.4k Buick, GMC & Caddy vs. only 8.5k Lincoln

        Profit-wise, it looks like GM totally killed FoMoCo in March.
        • 4 Years Ago
        Toyota comes in at third place with 176,222 units, putting them at 30,399 units behind #2 GM.
        • 4 Years Ago
        ford must enjoy it while it lasts it wont last forever just ask a company called toyota they also ride the crest of the wave and came crushing down.

        180 000 units will not be bad for toyota their whole line up is old .
        • 4 Years Ago
        Bottom-line!

        Ford's 2 brands beat GM's 4 Brands
        Ford beat Chevy
        GM spent more in incentives
        Ford has more fleet sales that when counted out STILL put Ford branded vehicles ahead Chevy by 40K units!

        Ford Won & They Deserve It

        Case F'n Closed!
        • 4 Years Ago
        No problem:

        "Ford's total was helped by sales to fleet buyers such as rental fleets and government agencies. They made up 35% of Ford's total, and only 27% of GM's."

        "GM outspent all its rivals on discounts in January and February, prompting some analysts to question whether the company had returned to an old practice of using profit-eroding incentives to drive up sales.

        On Friday, the company said its incentive spending levels in March were the lowest since the company emerged from bankruptcy in the summer of 2009. "

        http://online.wsj.com/article/SB10001424052748703806304576236640416859506.html
        • 4 Years Ago
        @John H,

        As they should, they have more brands then Ford.
        • 4 Years Ago
        @Frank: Really? Wasn't it 4 vs 4?

        Ford
        Lincoln
        Mercury
        Volvo

        Chevy
        GMC
        Buick
        Cadillac
        • 4 Years Ago
        The Fiesta is on fuego.
        • 4 Years Ago
        @bloggin
        If "fleet sales are good" for Ford, why not Chrysler? Y'all complain that Chrysler sells to fleets at profits. You can't have double standards while claiming moral high ground.
        • 4 Years Ago
        A sale is a sale, it doesn't matter if it's fleet or not. Corporations need to buy cars/trucks and they have a choice as to what cars they buy, just like individual consumers. And to the fleet buyer, the reliability and fuel economy of the vehicle can be even more important.

        Fleet sales are GOOD!
      • 4 Years Ago
      Ford's sales did not come at a cost like one poster said here.

      Construction companies and other firms do not buy retail - because they buy fleets of trucks, Ford categorizes those sales as FLEET SALES. This is entirely different than DUMPING products on the rental market like has been done in the past BY ALL AUTOMAKERS. Historically, trucks are heavily weighted toward COMMERCIAL FLEET sales. Transit Connect is a COMMERCIAL vehicle and so is the econoline and F-250 and above.

      I know you Government Motors fanbois are indignant, but perhaps you should demand that your company build vehicles that are class best instead of just being good enough. Plus, while you are at it, demand some styling from Government Motors. Right now there is no apparent talent in the company. A complete firing of the staff is in order and some new blood needs to be brought in - when you have to steal American Motors styling for Cadillac CTS products, you really have no talent.
        • 4 Years Ago
        35% fleet sales is going to have a lot of rentals in the mix, no matter how you spin it.
        • 4 Years Ago
        If anyone would take the time to read the press release that came with Ford's sales numbers all would know that the rental fleet sales were down 8% compared to last year.

        All of the fleet growth was in commercial and government sales. Commercial being led by E-Series, F-Series, Transit Connect, and to a lesser extent Ranger.

        Government purchases are more and more driven by fuel efficiency. So Ford having the best hybrid lineup of any domestic manufacturer would do the best in this arena. Especially since GM and Chrysler have nothing competitive on the hybrid front.

        Before anyone says "What about the Volt?". That is not a realistic purchase for government use. In fact, considering it's price I can't imagine who would find it realistic at any level.
      • 4 Years Ago
      No...bailout...required.

      I'm rooting for Ford.
        • 4 Years Ago
        Ford got massive amounts of assistance from the government. Make no mistake on this.
      • 4 Years Ago
      Well duh.
      • 4 Years Ago
      GM purposely makes Chevrolet about as vanilla as possible with the exception of the Camaro (which drubs the Mustang), even the Corvette is about as safe looking as sports cars get. That absolutely has to end.

      GM needs to bless Chevrolet with their best styling, design, features and pricing. It is the lion's share of GM's business and needs the most attention and investment. Most of the point of getting rid of other brands was so GM could concentrate on Chevrolet.
        • 4 Years Ago
        Wait. The Camaro drubs the Mustang? Are you high?

        Is this an April Fool's Day joke?
        • 4 Years Ago
        TriSheild is right

        Camaro outsells the Mustang because it is a BETTER car period.
        • 4 Years Ago
        The Camaro outsells the Mustang handily (ie drubs per the article). Are you high?
      • 4 Years Ago
      I wonder how it's going for both in Europe? Anyone have any sales #'s?
      • 4 Years Ago
      Glad to see Detroit doing well, regardless of who you voted for.
      • 4 Years Ago
      Buy a Ford,
      It's the best!
      Drive a mile,
      Walk the rest!!
      • 4 Years Ago
      Congrats, Ford! Your efforts are paying off! Keep up the good work!!!
      • 4 Years Ago
      Kudos Ford.
      • 4 Years Ago
      Glad to see things are working out for Ford. It's nice to see GM and Ford finally building cars that people want to buy, instead of building the most heavily incentivized.
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