Chrysler is kicking up its "Imported From Detroit" marketing campaign with a new logo featuring the Detroit Fist – a downtown monument to Joe Louis – surrounded by the Chrysler wings.
Chrysler is hawking $29 t-shirts, $48 hoodies, $55 zip-up sweaters and $20 beanies sporting the logo and the "Imported From Detroit" tagline, with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast Michigan, Habitat for Humanity Detroit and the Marshal Mathers Foundation. You can snatch up your own at www.collection.chrysler.com.
[Source:Chrysler via Detroit Free Press | Image: Chrysler]
Chrysler is hawking $29 t-shirts, $48 hoodies, $55 zip-up sweaters and $20 beanies sporting the logo and the "Imported From Detroit" tagline, with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast Michigan, Habitat for Humanity Detroit and the Marshal Mathers Foundation. You can snatch up your own at www.collection.chrysler.com.
[Source:Chrysler via Detroit Free Press | Image: Chrysler]
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