General Motors let a sneak peek at its new global-platform Chevrolet Colorado slip ahead of the truck's official debut at the Bangkok Motor Show in Thailand. The show starts March 25, so GM is giving us just enough to get the gist of what our next-generation Chevrolet Colorado/GMC Canyon may look like.
The General says it picked Thailand for the truck's debut because the Southeast Asian market is becoming a huge player for the automaker, and people in Thailand are buying pickups at an alarming rate. In 2010, pickups accounted for 43 percent of vehicles sold in Thailand.
The truck will be built in Thailand for global consumption, but will most likely carry over Stateside as the new Colorado/Canyon, and is being prepped by GM of Brazil for the American market. Follow the jump for The General's official press blast.
[Source: General Motors, PickupTrucks.com]
Midsize pickup to make its global debut at Bangkok Motor Show in Thailand
DETROIT - Chevrolet today offered a sneak peek at its Colorado show truck that will officially be unveiled prior to the 32nd Bangkok International Motor Show, which begins March 25.
The show truck previews the next-generation Colorado midsize pickup truck, which will build on Chevrolet's strong truck DNA and award-winning heritage.
Thailand was chosen as the site of the global debut because of the popularity of pickup trucks and the growing importance of the Thai market to Chevrolet. In 2010, the pickup truck segment accounted for 43 percent of vehicles sold in Thailand. The new Colorado will go on sale there later this year.
"Trucks play a key role in most Southeast Asian markets," said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. "Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle. Thailand was a natural place to give the public a first glimpse of our all-new Colorado."
More information on the truck will be revealed at the global premiere. The public can get its first look at the Chevrolet Colorado show truck at the Bangkok International Motor Show from March 25 to April 5.
For further information, please visit media.chevrolet.com.