• Jan 13, 2011
Kia KV7 Concept – Click above for high-res image gallery

The Kia KV7 Concept isn't only a concept. At the Detroit Auto Show this week, Michael Sprague, Kia's vice president of marketing, told Autoblog "We tend to use auto shows to presage what will be coming," and referenced the Kia Kue Concept from 2007 revealing the brand's design intent as precursor to the Sportage, then the Kia Koup Concept in 2008 and Soul Concepts in 2009 leading to their respective production versions.

The question is what we might see on the retail floor; certainly not the lounge-like seating, the full-length LED dash, or the gill-like LED headlights. Sprague tells AB, "With the KV7 what we see coming eventually is materials on the vehicle that we'd like to see incorporated. Or getting a Kia that's Wi-Fi enabled, it's just a question of how soon." Could this hint at a successor to Kia's aging Sedona/Carnival minivan?

Either way, it's likely that the brand's hilarious Hamstars won't be selling whatever the KV7 turns into. As to how much longer the furry rappers can keep it moving in the Soul's ad campaign, Sprague admits "We might have another one in us." Otherwise, the marketing push is that "we're going to market more sporty as Hyundai goes more premium," and the brand's creative like the Sweet Dreams ad stresses "making rational things fun."



Live photos copyright ©2011 Drew Phillips / AOL


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    • 1 Second Ago
  • 22 Comments
      • 4 Years Ago
      Complete ripoff of the Flex and Explorer, with a front end DIRECTLY RIPPED OFF from the Mitsubishi electric SUV concept.
        • 4 Years Ago
        Other companies have design studios. GM and Ford put out original designs and there's no real arguing with that. volkswagen has a design studio and, while everything they make has been fugli-fied by deSilva, and every vw looks like every audi which all look the same, it's still their original work. Mazda has a design studio and they make original and very attractive stuff too, with actual theme concept cars that they make every few years. Honda doesn't have a design team right now so I can't speak for them, and toyota has gone back to copying others again(in a very melted, boring package). Nissan puts out original designs through themselves and Infiniti. I could go on, but the fact is that hyundai and kia have always and as it seems always will be doing nothing but ripping other designs off. They take features from a bunch of different cars and smash them together and call it their own, and as a guy who loves cars for their passionate designs and engine notes, I hate them for doing this. I hate any car company that rips off another company's designs, which is why I hate every chinese company too. I don't hate Korea, I hate hyundai and kia.
        • 4 Years Ago
        If you really can't see the blinding congruencies, then you must be a fanboy of kia; the cheapest car company in the US. What's the matter, can't even be a fan of something standard like honda or volkswagen?
        • 4 Years Ago
        This "ripp off" thing is getting really childish & stupid. Go & look at yourself in the mirror when you have time.
        • 4 Years Ago
        "The fact is that hyundai and kia have always and as it seems always will be doing nothing but ripping other designs off." What facts? Who did Hyundai ripoff with this design?
        http://www.cars.com/features/autoshows/2008/losangeles/coverage/images/hyundai_genesis_coupe/hyundai_genesis_coupe_0_430.jpg

        "GM and Ford put out original designs and there's no real arguing with that." Oh really?
        2006 Hyundai Genus Concept: http://image.motortrend.com/f/auto_shows/coverage/geneva/8257949+w750+st0/112_06geneva_01x_hyundai_genus_concept_front_driver_side.jpg
        2007 Ford Fiesta Concept: http://www.thetorquereport.com/ford_verve_concept_official_image002.jpg

        2007 Hyundai i30:
        http://www.babez.de/hyundai/i30/hyundai-i30-03.jpg
        2009 Ford Fiesta:
        http://www.gotbroken.com/wp-content/uploads/2009/03/2009-ford-fiesta-5-door-side-view-588x422.jpg

        "They take features from a bunch of different cars and smash them together and call it their own." You mean like this?
        Honda Prelude:
        http://www.atozautolights.com/images/AutoPhotos/HOPR9701.jpg
        Ford Fusion:
        http://www.fordfusions.info/fordfusion/ford_fusion_2006_5.jpg
        Honda Prelude: http://www.preludeonline.com/attachments/f61/1520d1238799641-hey-guy-my-new-92-prelude-s-prelude-back.jpg
        Ford Fusion: http://1.bp.blogspot.com/__kjL7rUis08/SdD-8BcOK5I/AAAAAAAAFxA/RH0pmdvQihE/s400/2008+Ford+Fusion+rear.jpg

        "I hate any car company that rips off another company's designs." Then you should hate Chrysler as well.
        2008 Hyundai Genesis Concept: http://images.paultan.org/uploads/2007/03/hyundai-genesis-concept-1.jpg
        2009 Chrysler 200C Concept: http://blog.niot.net/blog-images/22_Jan/detroit-2009-chrysler-200c-concept-what-the-sebring-should-hav.jpg
        • 4 Years Ago
        Cheap doesn't necessarily mean bad. At one point in time, Honda was one of the cheapest car companies in America. Kia's certainly making more compelling products than Honda at the moment. Honda continues to produces questionable looking products with proven but not terribly exciting numbers.
        • 4 Years Ago
        Hyundai didn't rip anyone off with the genesis, they just made something so blobby, melting, and unstyled that it wasn't done before and for good reason. The Fusion is agreeably a rip of the Prelude but after the refresh it's an original. I don't like Chrysler, Jeep, or Dodge in particular. Lastly, I don't know what happened with hyundai if they were really making concepts like that. As they've done with the veloster, they went from a boring but clean design to overdoing everything to the point that it looks like vomit.
        • 4 Years Ago
        Any slab sided box could be a ripoff of the Flex or Explorer. In fact, you could say the Flex was a ripoff of the xB.
        • 4 Years Ago
        Funny how I provide links to actual images and you provide nothing but your own conclusions of what you see out of your own two misguided eyes, and then say "see...see...it looks like this...it looks like that" .

        SERIOUSLY TRY to view other car major companies (namely Ford, Chevy, Honda, Nissan and Toyota) as you prejudicially view Hyundai/Kia cars and you'll start to see similarities/stealing/borrowed/ripoff of other cars...and then you'll realize how much of a douche you sound to everyone else.
        • 4 Years Ago
        And by having wheels, it totally ripped off every other vehicle created ever. Oh. Em. Gee.
        • 4 Years Ago
        Quit your complaining...These two front ends have nothing in common except that they both have a thin rectangular line that connects the two headlights. And even that in itself are different in shape and headlights design.
        http://www.autoblog.com/photos/kia-kv7-concept-detroit-2011/#3771069
        http://www.wisecarshopper.com/wp-content/uploads/2009/10/Mitsubishi-PX-MiEV-0.jpg

        You're really stretching there... but since it's a Kia and your name is IBx1, I guess it's only natural for people to find a comment from you about how they are awful before even giving it a chance. Seriously, what is your vendetta against Korean car companies? You and BuyUSA, emperorkoku, 0510lau and all the other Korean car company haters? I have to admit I thought a Hyundai wasn't for me at first, but after driving one for a while, I realized that I really enjoyed the ride. Now, I would look at a Hyundai first before any other car company if I were shopping for a car (sports car is another story but I'm too old for that now). There's a reason why it's one of the best in the industry in regards to consumer loyalty. It wouldn't be if it drove like crap or had bad reliability.
      • 4 Years Ago
      I'll take any ad campaign over the 'hood rats' one.

      Those commercials have aged about as gracefully as the Shamwow
        • 4 Years Ago
        I always crank up the TV when that ad comes on.

        When I grow up, I wanna be a Hamstar!
      • 4 Years Ago
      BRING BACK THE HAMSTERS! (Yeah, I know it's immature of me to say that, but wtf, I loved those little b_st_rds . . . they were funny as hell!
      • 4 Years Ago
      Sure it does . . . it presages the Ford Flex, or rather post-sages it.

      I love it BTW
      • 4 Years Ago
      and in more news "DUH"
      • 4 Years Ago
      I really hope it's not the Soul, because this concept is too boring looking to be the next generation Soul.
        • 4 Years Ago
        It is far too big to be the new Soul. They should make this car though and call it the "Soul Train"
      • 4 Years Ago
      They may want to be careful with messing with the classic minivan shape. Honda tried and failed with 4 real doors; GM tried and failed with plastic dustbusters; Ford tried and failed with flimsy axles; and Nissan tries and fails over and over again. Ford Flex, while awesome-looking, has failed to meet expectations, likely due to its polarizing design. People who buy minivans or minivan-equivalent vehicles are one of the most fickle bunches out there, IMO.
      • 4 Years Ago
      I like this and most of the new stuff coming out of Kia. The designer they lifted from VW/Audi is worth his weight in gold to Kia. HUGE improvements.
      • 4 Years Ago
      Looks like a Lincoln concept.-
        • 4 Years Ago
        Or a streamlined xB Scion...
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