You could get with this, or you could get with that. 'This,' in case you were wondering, would be the 2010 Kia Soul, and 'that' would be, um, anything else. Especially a toaster, washing machine or cardboard box... and we'll leave those vehicular associations up to you to decipher.
Before you actually watch the video pasted after the break, please know that our collective heads heads have officially exploded due to the sheer awesomeness of this effort from Kia and its marketing firm. First of all, the clip features the oddly popular Hamsters from Kia's initial marketing launch for the Soul, the first commercial of which managed to win Nielsen's Automotive Ad of the Year.
More importantly, as far as we're concerned at least, is the use of Black Sheep's The Choice is Yours as the musical accompaniment to the Alien Green Soul and its urban backdrop. Also note that the character's so-called Hamstar clothing will soon be available for purchase by fans at hamstarclothing.com. Seriously.
Expect to see this advertisement all over your television set and in movie theaters starting on Friday, May 28. That said, we highly suggest that you get the jump on everyone else and watch the video now. Seriously, what are you waiting for? Hit the jump.
Game-Changing Kia Halo Vehicle Still Stands Apart From Competition
- 2010 Soul urban passenger vehicle rolls in clever, hip hop style spot
- Pop culture Hamsters compare Soul's style and creature comforts to other boxy rides
"Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen's Automotive Ad of the Year, it made sense to bring them back for a new campaign," said Michael Sprague, vice president, marketing of KMA. "We know the Soul target audience is digitally savvy and that they viewed the first commercial multiple times online, so the newest experience is rich with details in the hamster world and integrated Soul content for them to discover during repeat viewings."
"Hamstar™" logoed clothing, as seen in the spot, will soon be available for purchase by fans at www.hamstarclothing.com (check soon for details).
Cruising through an urban landscape behind the wheel of an Alien Green Kia Soul, the hamsters in "This or That" cleverly compare Soul's unique styling and plethora of personalizable creature comforts to other boxy rides - represented by toasters, washing machines and cardboard boxes - while rapping the title song's lyrics, "You can get with this, or you can get with that."
A recipient of "Best Family Cars for 2010" by Edmunds.com and Parents Magazine, "Best Hatchback of 2010" by Cars.com, "2010 Top Cars for Families" by Motherproof.com, and 2010 "Top 10 Coolest New Cars Under $18,000" from Kelley Blue Book's kbb.com, Soul is available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, as well as four special editions, including the recently unveiled special-edition Ghost Soul. Other special-edition Soul vehicles include Ignition Soul, Denim Soul and Shadow Dragon Soul. Pricing for the versatile five-door begins under $14,000¹.
Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart and offers a unique combination of style, value and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin, enhancing the overall personal lounge feeling. The Soul+ offers funky black cloth seats with "glowing" Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts, and the Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.
Kia Motors America in 2010
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. With four new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft®² infotainment system (expected to be available in select Kia models in the U.S. beginning in summer 2010³). The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA, further enhances the lineup, and is now in dealerships.