• 15
2012 Toyota Prius V – Click above for the high-res image gallery

Toyota has big plans for the new Prius family brand. We don't really give a rip what the plural of the name is, but we do like that the fuel-saving technology will be available in more and more vehicles on the Prius platform and Toyota thinks that there will be a lot of people who feel the same way. Bob Carter, Toyota's U.S. sales chief, told journalists recently that the Prius Family will become, "the number one nameplate in the industry" by 2020. The company might also build these hybrids in the U.S. (finally).

Speaking at the Detroit Auto Show, Carter said that the family expansion is going in all directions. Toyota is "keeping an eye" on bringing the Prius plug-in technology to other members of the Prius family, for example, while the new Prius V and Prius C make the brand's vehicles bigger and smaller, respectively. Whether these cars get a plug will be dependent on the success of the Prius Plug-in. "We've got to understand where the volumes are once we introduce this vehicle to the market before we take that next step," Carter said.

Carter said Toyota expects sales of 12,000-20,000 units of the Prius Plug-in for the first 12 months. The vehicle will be introduced in the 14 coastal states that follow California's zero-emission laws and should be a decent seller. Using a smaller, lighter, cheaper battery means Toyota, "can bring in a plug-in technology in the Prius at a much more affordable price for consumers and really help get it into the mainstream. And when the battery runs out, you've got a 50 mpg Prius."

Why does this all make sense for Toyota now? Carter said:
We don't believe gasoline, the national average, will fall below $3 a gallon all year. The national average will approach something like $3.50, which means on the West Coast, where state taxes are higher, gasoline is approaching $4. That's the tipping point, where buyer behavior and the vehicles that they purchase change dramatically. So, I'm very confident in our economic forecast that we're headed in the right direction.
We should find out when the Prius V arrives in the middle of this year and the Prius Plug-In and Prius C hit the marketplace in the first half of 2012. (This post continues after the jump.)


Toyota Prius C Concept
  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept


2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V



Carter said there Toyota is not ready to announce a sales estimate for the V, but both volume and pricing will be announced at the same time. Who will be the targets of that pricing level? Carter said that the Prius V was built for the Prius rejectors, those who are looking for a high-mpg option in a larger interior volume. The number of people who will defect from a standard Prius to the V will be "minimal," he said. So, if people like a bigger Prius, will they like one that's bigger than the V even more? Is this as big as the Prius will get? Carter said:
Time will tell. We built this at customer's request. Our next emphasis then, in addition to the plug-in, is going to go to a smaller, more compact, higher-mpg, much more affordable Prius.
What about even more expansion to the Prius family? "Perhaps, that's what families do," Carter said. Specifically, here's what Carter said about a possible Prius Pickup:
We continue to study that. The pick-up market has been very volitaile over the last couple of years, so we're trying to understand what kind of pick-up we are going to want in the future. Right now, with the Tacoma and the compact pick-up market, we have nearly a 45 percent market share. The consumer says, for the truck market, they still want that rugged, body-on-frame, but we're open. We're still evaluating it. It's still too early to tell [if it'll be part of the Prius family]. Prius means high mpg, low environmental impact. It's not off the table, but nothing has been decided yet.
By 2020, Toyota hopes to offer a hybrid version in every "line we sell," Carter said.


Toyota Prius C Concept
  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept

  • Toyota Prius C Concept
  • Toyota Prius C Concept


2012 Toyota Prius V
  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V

  • 2012 Toyota Prius V
  • 2012 Toyota Prius V



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 15 Comments
      • 1 Month Ago
      The Prius V is a failure IMO. It is just a wagon (which is great and all, the world needs this and i love wagons) but what we all really needed was a 7 seater hybrid about the size of a Mazda 5. What Toyota has given us here is way off that mark. The Sonata, Fusion, and Camry hybrids have more power, the same mileage, same space, and look better. Prius V was going in the right direction but stopped short of what a lot of people need which is a hybrid minivan.

      But on the bright side hopefully this slight added practicality will cause other manufacturers to make wagon verions of thier hybrids. A Sonata hybrid wagon would likely be top of the heap if they ever made one.
        • 1 Month Ago
        Prius V cargo comes in at 34 cubic feet which is up from 21 on the prius. That is actually not as bad as i thought. The jetta wagon has 32.5 cubic ft, Subaru outback 34, Mazda 5 44 cubic feet. So that is not too bad.

        The rear legroom of 38" is identical to a Scion xB, less than a Mazda5 at 39.4, and slightly more than a Fusion 36.7, and less than a Camry hybrid at 38.3. So this is basically a midsized wagon, and not even as big as a small minivan like the mazda5. Cargo and rear legroom are roughly equivalent to larger minivans, but only because the 3rd rows on those cars are massive.
        • 1 Month Ago
        I think what you say about a 7 seat mazda-5 type hybrid would be great.
        I think the battery pack space usage might be a problem currently though.

        Also, to be fair, some of the vehicles you mentioned get the same mileage but not all of them and I don't think any of them have the same amount of space.
        I could be wrong in a sum total though.
        It would be interesting to see a side-by-side comparison and I almost bet we will before it is over.
        Still... even if they do match actual volume, there is some usability in the big open area of a wagon type vehicle which allows usage that a sedan will simply not match.
        As you say, those companies could and might deliver wagons on those sedan platforms which may compete really really well.
        Perhaps they will....
        • 1 Month Ago
        My guess is the V is targeted at Taxi service.
        • 1 Month Ago
        I think Ford is getting pretty close to something similar, but for some reason they dropped the 7-seat option. Guessing they needed a plcae to put batteries?

        http://www.autoblog.com/2011/01/10/2013-ford-c-max-energi-c-max-hybrid/
        • 1 Month Ago
        You have two cars in this segment already -

        The Ford C-Max Hybrid and The Prius V. Seems there will be some pricing competition and that only benefits the customer in the market. We are knocking on the door of $4 gallon regular, its already there for high test (91 octane).

        I am glad we have actually OPTIONS, that's very different than what was available at the start of 2008.
        • 1 Month Ago
        @Anthony
        we have had options for five seat hybrids since the first prius came on the scene. We still have almost no options when it comet to a 7 seater. (and all the 5 seaters are really 4 seaters when you use child seats)
      • 1 Month Ago
      Miles is correct that the closest competitor to the Prius V will be the Ford C-Max Hybrid. But to clarify:

      The 3-row, 7-seat C-Max with 5+2 seating and sliding rear doors will be imported from Spain later this year, but will only be available in gasoline (including EcoBoost). The closest competitor in the U.S. would be the Mazda 5.

      The 2-row, 5-seat C-Max with hinged rear doors also is built in Spain with gasoline and diesel but will not be imported in the U.S.. Instead, Ford will build the 2-row C-Max in the U.S. beginning in 2012 and it will be only be available as HEV (C-Max Hybrid) and PHEV (C-Max Energi). Ford has not released full specifications, but I would think space and fuel economy of the Prius and Ford hybrids MPV's would be similar. And I'm guessing the electric only range of the Energi and the PHEV Prius also will be close.
      • 1 Month Ago
      I wish they had produced the concept car.....so much more exciting.
      • 1 Month Ago
      The prius V is the obvious choice for a plug and the sooner the better.
      The plug-in vehicle of any kind and the family-mover of any kind surely both find their greatest demand in this Valhalla, this... suburbia.
      To mash the two would create a device of such desire that it would be hard to keep them on the lots.

      Especially so since the higher price tag of the plug-in is only in home territory for the average price of the SUV or loaded up mini-van these suburban family moving types already go for in large numbers.
      • 1 Month Ago
      It's interesting that they see the Prius C as being a lot cheaper. This should introduce high mileage cars further downmarket.
      I rather like their statement that after the battery on the plug-in depletes, you will still have a 50mpg Prius, in obvious contrast to a 35mpg Volt. The smaller battery should make it more affordable too.
      I have not been a fan of the battery size and hence price point that GM have chosen.
      Here in Europe at least a 15 mile all electric range should work pretty well.
      • 1 Month Ago
      Technically no complaints but design and interior quality seems to continue to go downhill (look at the photo's of the Prius V cargo area and seats).

      Toyota can still afford now to have boring derivative designs and save little bit on interior quality and still be very popular. But eventually there should be more competition and their image may gradually change (probably Hyundai will be winner long-term). So I hope they go back to their roots of having more exciting designs and more interesting interiors.
      • 1 Month Ago
      The Prius C is the model that most interests me too. From a cost/benefit point of view, this is what Honda was chasing with IMA and the Insight in particular. If Toyota can deliver, then hats off to them.
      • 1 Month Ago
      Prius C is kind of interesting!
      Potentially better mileage, more responsive handling, maybe a bit more speed as a result of lower weight?

      Color me interested!
      miketim1
      • 1 Month Ago
      I think the Pruis V looks great. I wanna see it in jet black
    • Load More Comments