Cadillac is no longer focused on having actress Kate Walsh ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors has just signed on Laurence Fishburne to become the new voice for Cadillac.

The first commercial with Morpheus Fishburne is set to run on January 1 during the Rose Bowl telecast. The new advertising campaign with which he'll be a part of is called "Red-Blooded Luxury."

With a title like that, we can only hope the focus will be on that pretty red 2011 Cadillac CTS-V Sport Wagon we recently got the chance to drive. We're fans of Fishburne and eager to see where this all goes, but we can't help but wonder what Caddy's marketing campaign would've been like had Samuel L. Jackson been a bit closer to his phone. Check out the official press release after the jump.

[Source: General Motors | Image: Alberto E. Rodriguez/Getty]
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Laurence Fishburne to be the New Voice of Cadillac
New television advertising begins during Rose Bowl telecast on Jan. 1


DETROIT – Award-winning stage and screen actor Laurence Fishburne will lend his voice to television advertising for Cadillac. Advertising will launch in the Rose Bowl game telecast on Jan. 1, 2011.

Fishburne's multifaceted career makes him unique in the creative industry. Not only has he been recognized with Emmy and Tony Awards as well as an Academy Award nomination, he is also a noted screenwriter, director and producer.

"At Cadillac our ambition is to continue to set a new standard in our own distinctive way", said Don Butler, vice president for Cadillac marketing. "We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011."

The TV advertising is a component of Cadillac's new "Red-Blooded Luxury" campaign, the first for the brand from Fallon Minneapolis.

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