• Dec 21st 2010 at 10:00AM
  • 30
Cadillac is no longer focused on having actress Kate Walsh ask us whether our car turns us on. Instead, the automaker is moving in a new direction and that requires a new voice. General Motors has just signed on Laurence Fishburne to become the new voice for Cadillac.

The first commercial with Morpheus Fishburne is set to run on January 1 during the Rose Bowl telecast. The new advertising campaign with which he'll be a part of is called "Red-Blooded Luxury."

With a title like that, we can only hope the focus will be on that pretty red 2011 Cadillac CTS-V Sport Wagon we recently got the chance to drive. We're fans of Fishburne and eager to see where this all goes, but we can't help but wonder what Caddy's marketing campaign would've been like had Samuel L. Jackson been a bit closer to his phone. Check out the official press release after the jump.

[Source: General Motors | Image: Alberto E. Rodriguez/Getty]
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Laurence Fishburne to be the New Voice of Cadillac
New television advertising begins during Rose Bowl telecast on Jan. 1


DETROIT – Award-winning stage and screen actor Laurence Fishburne will lend his voice to television advertising for Cadillac. Advertising will launch in the Rose Bowl game telecast on Jan. 1, 2011.

Fishburne's multifaceted career makes him unique in the creative industry. Not only has he been recognized with Emmy and Tony Awards as well as an Academy Award nomination, he is also a noted screenwriter, director and producer.

"At Cadillac our ambition is to continue to set a new standard in our own distinctive way", said Don Butler, vice president for Cadillac marketing. "We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011."

The TV advertising is a component of Cadillac's new "Red-Blooded Luxury" campaign, the first for the brand from Fallon Minneapolis.

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    • 1 Second Ago
      • 4 Years Ago

      • 4 Years Ago
      People LOOK AROUND YOU. Wealthfare receipience have expensive luxury cars OVER the average working person. This should boost Cadillacs sales YA THINK?
      • 4 Years Ago
      I don't think so - seems like Ford is the way to go to cure a bad Gov Motors pile of junk. Next is the GM going to incorporate with the post office? May as well - - to make a real bad smell!
      • 4 Years Ago
      Agreed. I'd rather have Montana be the voice of Cadillac.

      "Cadillac is the cream of the crop. And trust me, I know a thing or two about being creamed"

      • 4 Years Ago
      He has a great voice and I think he would sound pretty awesome doing the voice overs. But I have to mention I did enjoy those Kate Walsh commercials too :)
        • 4 Years Ago
        Don't lie you just liked when she asked "What turns you on?" hehehe.. Hell I'll admit it I liked the commericals for that reason alone yum! :D
      • 4 Years Ago
      "It would be like me comparing Patrick Stewart to Rodney Dangerfield for white people."

      No it wouldn't! Patrick Stewart has a great speaking voice, while Rodney Dangerfield (no disrespect) had a bit of a whiny voice. Do they seem alike to you because they are white? That's racist!

      • 4 Years Ago
      So..... if they tapped laurence fishburne to be the voice of cadillac, whos tapping montana fishburne??
      • 4 Years Ago
      Great choice!
      • 4 Years Ago
      He is the one!
      • 4 Years Ago
      Will it be the Red Pill or the Blue Pill ?
      - Maybe I will stuff both of them !
      • 4 Years Ago
      • 4 Years Ago

      He seems a perfect fit. He can use his daughter for a PIMP my ride tie-in.
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