- Oct 5, 2010
Subaru launches 2011 Mediocrity marketing campaign [w/video]
2011 Mediocrity – Click above to watch videos after the jump
Looks like Subaru is giving the mid-sized sedan segment a good ribbing. The company has unleashed a new viral marketing campaign promoting the 2011 Mediocrity – a four-door that has "figured out a way to blend in more." Funny, we think we've driven a few of those over the past year or two. The company has even gone so far as to rework an aging Kia Optima to stand in as the unfortunate Mediocrity. There are even spy shots, promo videos and complete interviews with designers to try to capture the heart and soul of the world's most boring personal conveyance.
The whole stunt is aimed at setting the lovely Legacy apart from the rest of the four-door crowd. Is it successful? We'll leave that for you to decide. We will say that the whole project is plenty funny and embodies the kind of lightheartedness we've come to enjoy from Subaru. And, fortunately for Kia, the next-generation Optima looks to be about as far from the Mediocrity as possible. Hit the jump to see the videos for yourself.