Who's Zoomin' Who? Ad agency behind longtime Mazda campaign reportedly broomed
One of the rare slogans taken all around the world in its untranslated state, the firm's commercials of late have seemed to focus on the blue checkered flag. A Mazda marketing exec once said, "The exhilaration we felt as a child shooting down a hill on our bike, this is what Zoom-Zoom means at its most basic level." That's a hard message to get from a flag – which could be the reason for the agency change in the first place.
[Source: The Detroit Bureau]
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