• Jun 7, 2010
Behind the scenes of the Lexus LFA Pitch spot – Click above to watch video after the jump

If you're like us, you've been clamoring for a little more information about the Lexus Pitch spot for the LFA since it dropped last week. Fortunately for us, the Japanese manufacturer has been kind enough to oblige. Lexus just turned out a behind the scenes look at the making of the spot, complete with interviews with physicist Angella Johnson and driver Scott Pruett. Unfortunately, the crew doesn't manage to explain why they used a microphone and a speaker instead of simply placing the champagne glass at the rear of the car. Was the pressure from the exhaust too much? Was heat an issue? Inquiring minds want to know, Lexus.

Either way, you can click past the jump to see the making-of clip for yourself. Don't blame us if it only makes you want your very own Yamaha-tuned V10 that much more.






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  • 25 Comments
      • 4 Years Ago
      Is it just me or does this thing look like a pumped up Celica on steroids ?
      • 4 Years Ago
      Im sorry but this car is so cool. But It looks like a GTR with a body alteration. The price isn't really an issue to me it is a "super car" after all. But the maintance cost after the 1st owner is done with it and has beat the hell out of it or it's sat around a year because the new car love is gone and the owner moved on to the next hot must have.
        • 4 Years Ago
        "I could not start to comprehend how."


        It's a process. The first step is to point a laser at your eyes for 10 minutes.
        • 4 Years Ago
        The LFA looks like a GTR body alteration?


        I could not start to comprehend how.
      • 4 Years Ago
      I just showed my little sister the video of the LFA and this is her first time seeing it and she said....


      OH SHXT ! I like that car ! lol
      • 4 Years Ago
      What makes us so sure that:

      1) They didnt increase the volume/pitch?

      2) That other super-cars cannot do the same or even worse?
        • 4 Years Ago
        That's not the point of the commercial. All the commercial is doing is saying "hay guys, this engine sounds cool enough to break glass." Since the engine does sound cool, it does its job. Not that complex.
        • 4 Years Ago
        You don't need to increase volume - that would be irrelevant. There's no point increasing pitch, either. The whole point is that the resonant frequency is somewhere within minimum and maximum rpm, so it's just a case of finding it.

        I'd imagine there's probably a few more cars out there that could do the same, though.
        • 4 Years Ago
        Who cares? This is cool and it sounds imcredible
      • 4 Years Ago
      pffft you couldnt pay me $1million to take this car..... for the $300,000+ you have to pay for this car i could buy a GTR tear it apart and put it back together with higher end materials and better performance and i will still have enough $ left over to spend on something else
        • 4 Years Ago
        @cristian

        Luckily for you, they're all sold out.

        Either way, I think it's a pretty cool commercial that reminds me of some of the better ones Lexus has put out, like the ball bearing rolling around the body creases or the LS600h parallel parking between the mountains of champagne glasses back when that was a feature you couldn't get on a Ford Escape.

        Maybe it's a case of a blind squirrel finding an acorn every now and then, but I'm for anything that takes away airtime from the IS commercials where the helicopter chases a couple in the convertible and that's the whole ad. Huh?
        • 4 Years Ago
        Dude, get over the price. WHO CARES?! This is a rare automobile with unique qualities. Just because you will never be able to obtain this car doesn't make it less of a vehicle. The people in the market for this car easily burn this much money on watches and jewelery. 350k for this car is pocket change that wouldn't even require thinking.
        • 4 Years Ago
        with this car price isn't the point. If that was the basis then why buy a GT-R when you can pick up a used EVO and tune the crap out of it for less and make it faster than a GTR.
        • 4 Years Ago
        Put together your GTR and let us all know when you're done. I'll put a car together for 1/4 cost that you spent and still beat it.
        With your logic, no supercar should exist. It's not always about haw fast the car is that qualifies it into the supercar category.
      • 4 Years Ago
      I love the Lexus LFA.
      • 4 Years Ago
      I don't believe this will work in the real world, but if it did, and I owned one, my first order of business would be to drive past every outdoor restaurant I could find at needlessly high RPM. You thought having an exhaust that could set off car alarms was fun? Imagine being able to spill someone's wine!
      • 4 Years Ago
      FYI.
      Look at the speaker housing behind the glass. That 2" hole is specifically designed to funnel the sound into the glass making almost any piece of glass shatter instantly.
      Mythbusters tested it years ago, testing the myth if you could break a champagne flute with your own unaltered voice. Jamie and Adam couldn't do it alone but with the help of a microphone and a speaker with a 2" opening they could shatter any glass they could find.
      http://www.youtube.com/watch?v=nHSGd2X1nc8&feature=related
      theres your proof right there. Don't get me wrong the LFA is a nastyyyyyyyyyyyyyyyyyyy car but the price tag dosen't justify the functionality of the car when you can buy a LMS GT1 car for about the same price and it would rip an LFA anyday.
        • 4 Years Ago
        Hey man, please stop making sense because you're going to break the hearts of all the Lexus dorks who count the days until the next Lexus champagne glass commercial!
      • 4 Years Ago
      The more I hear that car -- The more I want to keep listening to the high pitch'' It really sounds good.
      • 4 Years Ago
      http://www.youtube.com/watch?v=17tqXgvCN0E

      Keep in mind what works for this particular glass composition won't work for just any. You're not going to just be driving down the street shattering windows left and right.
      • 4 Years Ago
      Where's the alternate ending and deleted scenes?
      • 4 Years Ago
      "why they used a microphone and a speaker instead of simply placing the champagne glass at the rear of the car. Was the pressure from the exhaust too much? Was heat an issue?"

      Maybe they wanted to be sure that it was the SOUND of the engine that broke the glass, not the heat or the pressure.
        • 4 Years Ago
        There is not enough heat in that exhaust gas to change the properties of the glass. As it is, glass is a supercritically cooled "liquid," or more precise, an amourphous solid, and has absolutely no elasticity at room temperature. It will only become "rubbery" at its glass transition temperature, which for most sodium-modified glass is around 1200 C.

        I assume the mic is to avoid effects of exhaust gas pressure and velocity.
        • 4 Years Ago
        I would also assume it makes it easier for the driver to see, and as others said the heat and air moving from the exhaust will not affect it.
        • 4 Years Ago
        You gotta remember how much air it's pushing at 9k RPM. The Glass would have to be glued down, but then again the heat would probably alter the properties of the glass (stay elastic for longer?)
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