2011 Chevrolet Cruze RS – Click above for high-res image gallery

General Motors has slapped a price tag on the all-new 2011 Chevrolet Cruze, and with a starting price of $16,995 (including destination), the new compact contender is well positioned to compete with the segment stalwarts.

The entry-level Cruse LS comes packing the 138-horsepower 1.8-liter Ecotec four-cylinder and a six-speed manual transmission, along with 10 air bags, traction ctonrol, OnStar and keyless entry. If you option up for the $18,895 LT, the standard four-pot is replaced with GM's new Ecotec 1.4-liter turbo and a six-speed automatic box, and the Eco version rings up the same sticker with a six-speed manual, 17-inch wheels with low rolling resistance tires and an enhanced aero package.

The top of the line LTZ will set you back a suitably high $22,695 and comes with the aforementioned 1.4-liter turbo and automatic 'box, along with cruise control, leather seats, Bluetooth, USB audio, redundant steering wheel controls, rear-parking assist and 18-inch wheels. Navigation, a nine-speaker Pioneer stereo, heated seats and RS Appearance package are all available as separate options. And you can start specing out your own cruise by checking out the press release after the break.


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Starting at $16,995, Chevrolet Cruze Offers Midsize-car Presence at Compact-car Price

DETROIT, MI – The all-new 2011 Chevrolet Cruze will begin arriving in U.S. dealerships this September, starting at $16,995, including destination. Priced to compete in the compact-car segment, the Cruze offers more interior room, more miles per gallon in the Eco model, and more standard safety features than any of its competitors.

"We believe the Cruze can redefine the expectations for compact-car owners and shoppers who are new to the segment," said Jim Campbell, U.S. Vice President of Chevrolet Marketing. "For the price of a compact car, Cruze offers the styling, safety features, roominess, amenities, and refinement of a much more expensive car."

The 2011 Cruze will be offered for retail sale in four models:

Cruze LS starting at $16,995, including:
  • Standard 1.8L Ecotec engine and six-speed manual transmission
  • The most standard safety features in the segment, with 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control, anti-lock brakes, collapsible pedal system, power rear-door child safety locks
  • Standard OnStar, with a six-month subscription including Turn-by-Turn navigation
  • Standard convenience features including air conditioning, power windows, power door locks with remote keyless entry, driver information center, and XM Radio with three month trial subscription

Cruze LT starting at $18,895, including:
  • Standard 1.4L Ecotec turbo and six-speed automatic transmission
  • 16-inch wheels

Cruze Eco starting at $18,895, including:
  • Standard 1.4L Ecotec turbo and six-speed manual transmission
  • Segment-leading expected 40 miles per gallon highway
  • Standard 17-inch alloy wheels with ultra low-rolling resistance tires, and enhanced aerodynamic performance package

Cruze LTZ starting at $22,695, including:
  • Standard 1.4L Ecotec turbo and six-speed automatic transmission
  • Standard six-way power driver seat, leather seating surfaces, leather-wrapped steering wheel and shift knob
  • Standard cruise control, Bluetooth phone connectivity, USB port with audio interface, steering-wheel mounted audio controls, and remote vehicle start
  • Standard automatic climate control, auto-dimming inside rearview mirror, and ultrasonic rear-parking assist
  • 18-inch alloy wheels

Major available options features on Cruze include:
  • In-dash navigation system with 40-gigabyte hard drive, enabling pause-and-play radio, downloading of audio CDs, or transferring MP3 files from a USB memory device
  • Pioneer Audio system, with nine speakers and 250-watt amplifier
  • Heated leather seats
  • Ultrasonic rear park assist
  • RS Appearance package, including rocker moldings, unique front and rear fascias, front fog lamps, and rear spoiler

"Cruze is a truly global car that leverages Chevrolet's design and engineering capabilities. As a result we can offer customers more standard safety features, more miles per gallon, and more upscale features than our key competitors," Campbell said. "That formula made Cruze a hit overseas, with more than 200,000 customers choosing Cruze since it went on sale in 2009."

Cruze will offer customers more standard equipment and amenities than the competition. "While some of our competitors may have a lower starting price, Cruze wins on value once these competitors are optioned up." said Campbell.