• Jun 3, 2010
2011 Chevrolet Cruze RS – Click above for high-res image gallery

General Motors has slapped a price tag on the all-new 2011 Chevrolet Cruze, and with a starting price of $16,995 (including destination), the new compact contender is well positioned to compete with the segment stalwarts.

The entry-level Cruse LS comes packing the 138-horsepower 1.8-liter Ecotec four-cylinder and a six-speed manual transmission, along with 10 air bags, traction ctonrol, OnStar and keyless entry. If you option up for the $18,895 LT, the standard four-pot is replaced with GM's new Ecotec 1.4-liter turbo and a six-speed automatic box, and the Eco version rings up the same sticker with a six-speed manual, 17-inch wheels with low rolling resistance tires and an enhanced aero package.

The top of the line LTZ will set you back a suitably high $22,695 and comes with the aforementioned 1.4-liter turbo and automatic 'box, along with cruise control, leather seats, Bluetooth, USB audio, redundant steering wheel controls, rear-parking assist and 18-inch wheels. Navigation, a nine-speaker Pioneer stereo, heated seats and RS Appearance package are all available as separate options. And you can start specing out your own cruise by checking out the press release after the break.



Show full PR text
Starting at $16,995, Chevrolet Cruze Offers Midsize-car Presence at Compact-car Price

DETROIT, MI – The all-new 2011 Chevrolet Cruze will begin arriving in U.S. dealerships this September, starting at $16,995, including destination. Priced to compete in the compact-car segment, the Cruze offers more interior room, more miles per gallon in the Eco model, and more standard safety features than any of its competitors.

"We believe the Cruze can redefine the expectations for compact-car owners and shoppers who are new to the segment," said Jim Campbell, U.S. Vice President of Chevrolet Marketing. "For the price of a compact car, Cruze offers the styling, safety features, roominess, amenities, and refinement of a much more expensive car."

The 2011 Cruze will be offered for retail sale in four models:

Cruze LS starting at $16,995, including:
  • Standard 1.8L Ecotec engine and six-speed manual transmission
  • The most standard safety features in the segment, with 10 air bags, StabiliTrak electronic stability control with rollover sensing, traction control, anti-lock brakes, collapsible pedal system, power rear-door child safety locks
  • Standard OnStar, with a six-month subscription including Turn-by-Turn navigation
  • Standard convenience features including air conditioning, power windows, power door locks with remote keyless entry, driver information center, and XM Radio with three month trial subscription

Cruze LT starting at $18,895, including:
  • Standard 1.4L Ecotec turbo and six-speed automatic transmission
  • 16-inch wheels

Cruze Eco starting at $18,895, including:
  • Standard 1.4L Ecotec turbo and six-speed manual transmission
  • Segment-leading expected 40 miles per gallon highway
  • Standard 17-inch alloy wheels with ultra low-rolling resistance tires, and enhanced aerodynamic performance package

Cruze LTZ starting at $22,695, including:
  • Standard 1.4L Ecotec turbo and six-speed automatic transmission
  • Standard six-way power driver seat, leather seating surfaces, leather-wrapped steering wheel and shift knob
  • Standard cruise control, Bluetooth phone connectivity, USB port with audio interface, steering-wheel mounted audio controls, and remote vehicle start
  • Standard automatic climate control, auto-dimming inside rearview mirror, and ultrasonic rear-parking assist
  • 18-inch alloy wheels

Major available options features on Cruze include:
  • In-dash navigation system with 40-gigabyte hard drive, enabling pause-and-play radio, downloading of audio CDs, or transferring MP3 files from a USB memory device
  • Pioneer Audio system, with nine speakers and 250-watt amplifier
  • Heated leather seats
  • Ultrasonic rear park assist
  • RS Appearance package, including rocker moldings, unique front and rear fascias, front fog lamps, and rear spoiler

"Cruze is a truly global car that leverages Chevrolet's design and engineering capabilities. As a result we can offer customers more standard safety features, more miles per gallon, and more upscale features than our key competitors," Campbell said. "That formula made Cruze a hit overseas, with more than 200,000 customers choosing Cruze since it went on sale in 2009."

Cruze will offer customers more standard equipment and amenities than the competition. "While some of our competitors may have a lower starting price, Cruze wins on value once these competitors are optioned up." said Campbell.


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    • 1 Second Ago
  • 108 Comments
      • 4 Years Ago
      Fascinating!
      Unequivocal!
      Grand!
      Luxurious!
      Yummy!

      (read only the first letter of each line)
      • 4 Years Ago
      Hopefully they will release a Cruze SS later on
        • 4 Years Ago
        What's the point of the RS if you can't get it with a stick?
        • 4 Years Ago
        Something... since the base and "eco" models are the only ones with the 6MT...

        As if a manual gearbox is only good for economy...

        Not that I would about a wrong-wheel-drive econobox for a sporty role, anyway, so maybe it doesn't even matter for anyone else.
        • 4 Years Ago
        They better, I am thinking the Eco turbo 4 pot will have a manual but gearing thats great for 40mpg at the expense of performance. I could live with a 30-35mpg SS with a close ratio manual and a bit more boost from the factory.
        • 4 Years Ago
        The "Eco" model has 17" rims. It's clearly not a stripped down to be eco model, it's a class up from the base model.

        And maybe once we see the detailed pricing sheets we'll find you can get an LTZ with a stick (you'd better be able to).
        • 4 Years Ago
        at what price?

        we would have to assume that it would be more than the LTZ, do they think they can price it directly against WRX?

        honestly, all these prices seem really high to me. seems really optimistic for Chevy to ask more than honda does for a civic
        • 4 Years Ago
        Cruze SS? Yes, please!
      • 4 Years Ago
      Well I somewhat expected these specs coming out of the gate. I am disappointed that the manual trans is only available with the "value" model and "Eco" model only.

      My other problem is if you get the LTZ, you get the slushbox trans, loaded up with options and to add insult to injury; get the RS appearance package and it will ring up well more than the competition.

      So you would really have to be a GM loyalist in a sense. The Honda Si is available as a sedan as well and roughly the same price as a loaded LTZ.

      What's is disappointing overall is that 5 years ago there were some real options for enthusiast. Not so today, its very slim. The Kia Forte I am afraid might be the best bargain in terms of power and sporty feel for under $20,000

      The Dodge Neon SRT-4 MRSP at $19,999 in the Winter of 2002...

      I don't think you can blame the increase cost on airbags, TPMS, using syth oil as fill-in (extended oil change intervals) or adding more options to "packages".

        • 4 Years Ago
        quote - "The Dodge Neon SRT-4 MRSP at $19,999 in the Winter of 2002.." -

        and the base price of a Neon then was around $13k.

        So, the sportiest Neon of the time (SRT-4 came out in '03 btw) is about $6k more than the base price of the same car but now the same example applied to the Cruze is supposed to result in only a $2-3k price increase?

        You can't expect to pay the same price for products all throughout your life. You'll be greatly disappointed. My parents bought a car a few years back that cost more than the price they paid for the house they live in currently(bought in the mid 1970's).

        Times change and inflation is a bitch.

      • 4 Years Ago
      I still have hopes for a 2dr. A 2 dr hdtp cpe would be nice.
      • 4 Years Ago
      2011 VW Jetta ($15k) underpriced Chevy Cruze.
      WTF.
      • 4 Years Ago
      this is the FIRST picture of the Cruze I have liked, never have I seen a cars looks so dependent on nice Wheels...this actually looks great. Would i buy one.....not after seeing fords upcoming focus....unfortunately I see an uphill battle for the Cruze once that car hits the market....
      • 4 Years Ago
      Luis, how can you call the next-gen Focus better when you haven't driven either one?
      • 4 Years Ago
      Nice masculine slightly menacing look on both of these. Clean but not boring.

      I hate to admit it but I always felt the Civic was the small car GM should have made because it had the same attribute to its look. Good move GM; it has that all business look that the Americans and Europeans do so well. Not the look of a cute propulsion appliance.

      It has the look that gives the driver the appearance that “I’m driving this because I want to; and I know what I’m talking about.”

      The Cobalt had the look “I’m driving this because I couldn’t afford anything else.
      Anyone of any age or gender will look good sitting inside one of these, and that sells cars.

      Now just make sure there are NO problems, and I mean NO.
      • 4 Years Ago
      It's priced too high. Most people won't get the manual so getting a Cruze for $17k is out of the question. So now you're looking at $19k minimum and then all of a sudden a Focus, Mazda 3, Civic, Corolla, Elantra, Forte start to look much more attractive. And I seriously hope you don't have to start north of $22k to have leather or steering wheel controls. I hope these options are available in the lower trims.
        • 4 Years Ago
        I stand by my statement. It's priced too high. It's replacing the Cobalt. What are you going to offer the $15-19k buyer that wants an automatic? A high-end Aveo? There's going to be a huge gap between the two models. My guess is the Cruze will get discounted heavily in price to attract the Focus/Civic/Corolla buying demographic.
        • 4 Years Ago
        "It's priced too high. Most people won't get the manual so getting a Cruze for $17k is out of the question."

        Such is the problem for Americans. They want people to invest in products built in America - and in the case of cars built in America, that means a car covering high labour and union costs and exhorbitant healthcare costs. The smaller the car, the lower the profit margins generally. Yet car enthusiasts on here clamour fo a small car (Korean in this case since it was developed by GM-DAT) built in America with a degree of quality to it to compete with the Germans and Japanese. Yet when one arrives, they moan about it being priced to high. Still, there is one option ... shift production to Mexico or Korea. And then enjoy what you get.

        $17K-$22K is thoroughly reasonable for a good quality, C-segment car. And the 1.4 litre Opel Ecotec unit most US models will employ is practically state of the art. If you want something decent, buy this. If you want something cheap, petition Chevy to build the hrrific Cavalier again.
        • 4 Years Ago
        I'm with you on all that Bloke.

        The US has to warm up a bit to paying a bit more to get a better car.

        Most Americans don't realize that Europeans aren't paying bargain-basement prices for those quality and high efficiency small cars. The better mpg and better quality cars cost a bit more. Yeah, Europe has reasonably high mpg, cheap cars, but the high mpg monsters and ones with the better interiors aren't the cheapest ones.

        Hopefully Americans will become used to this with the Fiesta and other cars like this.
      • 4 Years Ago
      Surprisingly I really like the looks of this. If it had just a slightly more interesting headlight design it would be a real winner.
      • 4 Years Ago
      The RS version is not too bad. They need a coupe at this segment size to replace the dying Cobalt SS.
      • 4 Years Ago
      Chevy needs a well equipped Cruze LT at $20K. The equipment level of the LT1 is fine at $19K, but to get the most popular and desired features, we shouldn't be hitting $21K.

      With the LTZ at almost $23K, it looks like an LT2 will be well over $20K to get cruise control, remote start, alloy wheels, etc. It does give GM some wiggle room and maybe that's the goal.

      My interest lies with the Cruze LT2 and I had hoped to see it at $19K. I believe Chevy could sell as many as they could make at that price. At $21K, it won't be so compelling.
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