Most agree that the majority of General Motors' recent products are easily on par with the competition in terms of design, quality and performance. And having shed much of its legacy costs in bankruptcy last year, GM should be making money on those products. However, sales of many of its newest, greatest products have languished and the blame seems to have fallen – according to Jim Hall and Peter Delorenzo – on marketing.
After bankruptcy, the general managers for each division were primarily left with the responsibility for sales and marketing, and while Chevrolet and GMC have made progress in recent months, Cadillac has not. Last summer GM promoted Bryan Nesbitt from the design department where he led North American styling to be Cadillac's general manager. As of this morning, not any more.
Following its monthly sales conference call this morning, GM is planning to announce executive level changes in its sales and marketing staffs including the possible release of Nesbitt. It also appears that GM president Mark Reuss is consolidating more of the sales and marketing responsibilities and reporting to himself. Marketing boss Susan Docherty still reports to Reuss, but several people who formerly reported to Docherty will apparently now directly report to the president.
Cadillac communications manager Nick Twork declined comment on the whole matter. We'll know more later in the day.
[Source: Motor Trend]