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Most agree that the majority of General Motors' recent products are easily on par with the competition in terms of design, quality and performance. And having shed much of its legacy costs in bankruptcy last year, GM should be making money on those products. However, sales of many of its newest, greatest products have languished and the blame seems to have fallen – according to Jim Hall and Peter Delorenzo – on marketing.

After bankruptcy, the general managers for each division were primarily left with the responsibility for sales and marketing, and while Chevrolet and GMC have made progress in recent months, Cadillac has not. Last summer GM promoted Bryan Nesbitt from the design department where he led North American styling to be Cadillac's general manager. As of this morning, not any more.

Following its monthly sales conference call this morning, GM is planning to announce executive level changes in its sales and marketing staffs including the possible release of Nesbitt. It also appears that GM president Mark Reuss is consolidating more of the sales and marketing responsibilities and reporting to himself. Marketing boss Susan Docherty still reports to Reuss, but several people who formerly reported to Docherty will apparently now directly report to the president.

Cadillac communications manager Nick Twork declined comment on the whole matter. We'll know more later in the day.

[Source: Motor Trend]


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    • 1 Second Ago
  • 34 Comments
      • 4 Years Ago
      Is he doing the Vulcan mind meld with that Cadillac?
      • 4 Years Ago
      GM’s ad’s are a joke. They need to fire their current ad agency. If bland and boring ad’s were their target, they hit their mark. Take the CTS ad for example, the one with the couple walking through the museum. What is this ad promoting? Art? The product isn’t the focal point until the end of the ad.
        • 4 Years Ago
        I agree, GM's problem is not so much the cars, but how they market them. Although I don't dig their styling of the cars either. GM is run by BabyBoomers for BabyBoomers. Which sucks because with their tradition of bring back the classics after 40 years, I will have to wait to 2025 before I get myself a new Fiero.
      • 4 Years Ago
      Hair.
        • 4 Years Ago
        The jacket is keeping that collar unpopped.
        • 4 Years Ago
        Gel powered faux hawk and Cadillac do not mix. He should have known that.
        • 4 Years Ago
        Borders on Guido.
      • 4 Years Ago
      A CTS-V coupe is as close as 99.9% of us will ever come to owning a Lamborghini.

      Just like I did when Ford was at $1.47, I've got my money ready to pick up GM's IPO.
        • 4 Years Ago
        LOL, do you really think the United State Government needs to hold onto a car company?

        They have more to worry about than controlling interest in GM. Once the money is paid back, which most of it is, GM will no longer be "ran by the government".

        LOL, I wish people would get over it. Ford blabbing about no bailouts can't go on much longer. It's the product that will speak for itself, and like GM, Ford has a lot of great products that are coming out soon. The sales will speak for themselves.

        • 4 Years Ago
        There is absolutely 0 political will or tolerance for the American Government holding onto their stake in GM any longer than they have to. It is quite possible the Canadian and Ontario governments may hang onto their shares for a while to maintain their ability to keep jobs from running across the border. Plus there is no point in them dumping their shares at the same time the US government is busy flooding the market.

        GM's ipo could will make a lot of people rich at the expense of the American taxpayer. With the elimination of legacy costs, hot new products and Toyota on it's heels GM is pretty much a blue chip bet again.
        • 4 Years Ago
        The government won't float it, I'm sure it'll be the financial houses from Wallstreet. Placing an IPO is a process that it doesn't really benefit the government to become knowledgeable in, at least not unless they take over a lot more companies.
        • 4 Years Ago
        i doubt you will make any $$ from GM IPO with government floating it (they will milk every $$ they can while still holding onto most of the company) chances are shares will be overpriced and will fall. Plus as i mentioned it will be government owned unlike Ford...
        • 4 Years Ago
        @HACKMAN

        Wow.. racist and ignorant much?
        • 4 Years Ago
        @myboro99:
        Do you really think they won't?
      • 4 Years Ago
      I have a rule: Never trust anyone over 15 with that too-popular indent-of-a-butt-crack hairdo. Never.

      Jus' sayin'.
      • 4 Years Ago
      "Cadillac has some great products!" Give me a break. Caddy has a CTS (and all of its offshoots....V, Wagon, Coupe) and now an SRX. What else is there? Escalade? STS? DTS? The products do have a vote regarding the success of a brand. The easy thing to do is change marketing, advertising and sales execs. Everybody has an opinion about those functions. When was the last time an exec got fired for developing a crappy car? Or not developing a car in a segment that's important? Or deciding to develop a Buick or GMC when maybe the investment should be on a Cadillac because supposedly that brand is important to the future of the company.

      There's not a marketing exec in the world that could help Cadillac right now. There's not enough credible product in the showroom
        • 4 Years Ago
        Escalade is a great product, a solid seller, tops in its category. Just because you don't want one doesn't mean it's not good.

        I dunno if I'd fire the guy who made the STS, it's a good vehicle, but not great.

        Cadillac has done an awful job capitalizing on the great products they do have. So this move makes some sense to me.
      • 4 Years Ago
      No comment......on second thought: WTF!
      • 4 Years Ago
      Really, I think the whole government ownership of GM is a drag on sales. It may not sway you, but when I talk to a lot of folks here in Texas, they swear they will never buy another GM or Chrysler product because of the bailout a year or so ago. Basing your purchase (or lack thereof) of an automobile on government bailouts may not be rational, and sometimes good product gets overlooked by those who won't even give GM or Chrysler a look, but since when has buying a car been a rational experience?

      Me? I'm stickin' with my Aveo and will buy another bottom-feeder GM when the time comes. I can only dream of the CTS, at least for now.
      craig.kress
      • 3 Years Ago
      I wish I could get a sincere plea to Sergio Marchionne to hire Brian Nesbitt back to Chrysler, whatever it takes. Brian is a genius designer, not a brand executive. He needs to be in the studio, designing cars, not fighting corporate wars. The PT Cruiser will become the icon of early 21st Century design. It is the perfect car for it's time; compact, efficient, roomy and efficient. My Dream Cruiser 2 is parked in my garage next to my Fiat 500c. Needless to say, the PT looks huge compared to the Fiat, but they both are perfect for our time. I can get an 8' ladder in my Cruiser, and close the hatch!. I love that car, and the 500 for it's fun to drive quality. Serio, Brian can be the bridge between North America and Italian design to produce vehicles for our market which will respond to the upcoming fuel milage standards, while making Americans still love their cars.
      • 4 Years Ago
      A CTS-V coupe is not a Lamborghini, not even close. Sure it has power, but the reason people spend 200K+ on a Lamborghini is for the image, and look. If GM has any dreams of reaching that kind of image they would need to radically change their design, their pricing, their availability, and most of all how they market their vehicles. Last time I looked the only way to get a Lamborghini at less than sticker was to buy a used one off ebay. GM on the other hand rarely is able to sell anything at sticker

      A smart investor would wait til Toyota hits bottom after this Hybrid recall crap, then buy. GM is not dead, but it has a long way to go. I do agree with GM's management. There needs to be some big changes.
      • 4 Years Ago
        • 4 Years Ago
        The question is how much did GM pay him to get the Tat?
        • 4 Years Ago
        2003: "Art & Science."

        2010: "Fist Pumping Like Champs!!!"
      • 4 Years Ago
      Wow, Nesbitt looks like he's seeking pleasure from rubbing the Cadillac's butt in the picture.
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