• Feb 8, 2010
Southeast Toyota, which is the largest franchised distributor of Toyota vehicles in the world with 173 dealers in Florida, Georgia, Alabama, North Carolina & South Carolina, has reportedly pulled all of its advertising from local ABC stations. Why? Apparently, the group decided that the television stations were airing "excessive stories on the Toyota issues" by ABC News and its chief investigative correspondent Brian Ross.

So, where is all that latent advertising money going now? According to one unnamed ABC station manager, Southeast Toyota's commercials were shifted to non-ABC stations "as punishment for the reporting." We have to wonder if those non-ABC stations aren't covering the Toyota recall issue with as much fervor?

Marcia Owens-Reder, senior vice president at Atlanta-based 22Squared, the advertising agency that handles the account for the dealers, said in an email to the ABC stations, "We have counseled the client on the pros and cons of this, and ultimately it was their decision to make." Thanks for the tip, Rene!


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[Source: AFP via Yahoo | Image: David McNew/Getty]


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  • 97 Comments
      • 4 Years Ago
      It's time to buy domestic automobiles and stick to Japan!!
      Jerry Meyer
      • 4 Years Ago
      Horray for the Toyota guys....It is clear to the average American that Obama and his union hacks want to put Toyota out of business, so that is why the inordinate amount of publicity against Toyota has been blasted over the airways, day after day. All car companies have recalls. I have had 8 Toyotas, and they are WONDERFUL. Most dependable and problem free cars ever. I am not the least bit worried about these aberations. Were this GM or Ford, we would not have heard NEARLY the outcry from the media. If GM could make a car that is one tenth the quality of Toyota or Honda, I would buy one. But GM spends way too much money on its labor to be able to put quality into the car. You libs will go to any means to get what you want.....so sad.
      • 4 Years Ago
      The media should have said something about toyota years ago. My mother was in a front end crash because of a runaway toyota camery, luckly she was in a chevy impala. The lady in the toyota died from her injurys, my mother came out of it with out a scrach, she was sore but that was it. Toyotas are a hazard to the roads and shouldn't be allowed to be driven.
      • 4 Years Ago
      I live in Jacksonville, FL and after reading this article, I have notice no Toyota ads being on TV recently.
      subsess
      • 4 Years Ago
      Good for Toyota.....it took them many years to get to where they are. They build one of the very best cars ever and that is why their market share is so high.
      Moreover, who even watches ABC any more........LOL
        MrsS2rt
        • 4 Years Ago
        @subsess
        I absolutely agree! My husband has worked for Toyota for over 20 years as a tech and now a service manager. It's been like being married to the Maytag repair man, the cars are that great.
        As far as watching ABC, I don't watch any network news because they are so biased. No such thing as unbiased reporting anymore. But I will give props to our local ABC affiliate. They have been fair to our Toyota dealership in their reports, and have done a good job keeping our local Toyota owners from becoming too worried. They even did a report about what to do if you experience a stuck accelerator. Our dealership is still running their ads on the local level of ABC. It doesn't hurt that my brother works for the local affiliate as webmaster, either! ;)
      • 4 Years Ago
      The only source is an unnamed station manager. I wonder if he threatened to release this information if the local Toyota dealership pulled their ads.
      • 4 Years Ago
      The last thing Toyota needs is more bad press and they just continue to ask for it lol...How stubborn can they be? They should of stood their grown and save face...say what you will about how the media is handling this situation but you can't deny Toyota continues to be a stubborn corp...I think they thought their shhht don't stink? and trying to be a bunch of hard stubborn corp. It's not even so much about the pedal anymore the media got a cherry on top by exposing what a bunch of flip flops Toyota is, at how reluctant they are to recall just like the rest of the automakers...
      • 4 Years Ago
      Toyota has had a lot of recalls before this and it gets burried in the back pages in the newspaper, so no one hears about it. It's now their turn to take the heat! Thanks ABC.Toyota punishing ABC? Seriously?
      Jimmy
      • 4 Years Ago
      Moving Forward....... all by itself,really fast
      • 4 Years Ago
      here toyota, I have an idea. How about an ad saying sorry. By now the whole US knows your gas pedals get stuck on WOT, so might as well come out and say sorry.
        • 4 Years Ago
        I think they need a whole media blitz to apologize for the situation. Maybe get some good PR their way
        • 4 Years Ago
        actually i just saw one doing just that... ill admit its a bit tacky, and theres some streched truths, but all in all its a good pr move as 99% of people dont follow as close as those of us here
      • 4 Years Ago
      Big deal, let them withdraw their Ads. Frankly I'm sick of seeing them all of the time. Toyota has 18% of the Car Market around here and it sounds like the Dealers are miffed about their lot as of late, too bad.
      They should be more proactive about the situation instead of acting like petulant children. Maybe air some Ads detailing how they're rectifying the situation and working for the Customer.
      • 4 Years Ago
      Oh boo-hoo, we don't like their stories, so we're going to punish them.

      Give me a break.

      Does the truth hurt or what, Toyota??

      This is only going to hurt Toyota in the end, because by pulling their advertising as a way of "punishing" ABC just says to me that Toyota is trying to hide something.
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