• Jan 29th 2010 at 5:31PM
  • 37
Mired in what is officially a nightmarish recall fiasco, Toyota's getting gang-tackled as it wraps up a really bad week. General Motors, smelling blood in the water, is offering incentives specifically targeting Toyota drivers through the end of February. Likewise, Ford is adding $1,000 to the trade-ins of any Toyota, Lexus, or Scion (as well as Acura and Honda, for good measure). Rental fleets are yanking Toyotas from circulation. The House of Representatives will officially grandstand hold a hearing next Friday. Consumer Reports is temporarily withholding its "Recommended" status on recalled models until the matter is sorted out.

And now, here comes Hyundai, leaping into the scrum from the top rope like Jimmy "Superfly" Snuka.

The Detroit News reports that like GM and Ford, Hyundai's now offering $1,000 to customers who trade their Toyota in for a Sonata, Elantra, or Elantra Touring. Unike GM and Ford, Hyundai is only running the incentives through next Monday. Meanwhile, Chrysler could reportedly follow suit next week. Honda, for its part, has flatly stated that it is staying out of the feeding frenzy, and won't be targeting Toyota customers with specific incentives.

[Source: The Detroit News | Image: Jung Yeon-Je/AFP/Getty Images]


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  • 37 Comments
      • 5 Years Ago
      IMHO, eheidotting got closest to the point here. It you look at what a "trade" is, this looks a little different to me. It surely is taking advantage of the situation, but isn't what is really being said here that these three competitors know that these are good cars and that Toyota is going to make good on this and that their value will increase once this blows over.

      It sounds to me like these companies are trying to give Toyota owners a carrot to get them in the door so they can be told their "death traps" are worthless, but they can find it in their hearts to make it easy on a potential customer. Let us not forget how many years, deaths and lawsuits it takes to get them to admit to any problems with their cars. How are those explosive cruise controls treating you, Exploder owners?
      -Shoe

      and yes I would love to buy an American made car (and other products), from an American brand, but does it really have to be one of the big 2.5. How about a little help for the upstarts.
      • 5 Years Ago
      A spokesperson said just yesterday they didn't wanna come off as vultures. I guess now they do. Disappointing.
      • 5 Years Ago
      How many Toyotas are owned by Federal agencies? What are they driving instead?
      • 5 Years Ago
      People needs to realize that Hyundai is as good as any Toyota's offering, but they also have a better warranty, better value, and better reliability. and hyundai's resale value getting better as we speak.

      • 5 Years Ago
      Genesis Coupe Please
        • 5 Years Ago
        You might have to wait until Mcfly gets his.
      • 5 Years Ago
      Replace your defective, unreliable, unsafe Japanese Cars with top quality (number 4th overall and number 1 out of all non-luxury makers according to JD), top reliability, and top safety Korean Cars!!!

      How the time changes so quickly... o__O
      • 5 Years Ago
      Autoline reported Hyundai won't be doing anything like that to wow Toyota customers. What happened Mr McElroy?!?!
      • 5 Years Ago
      These incentives are not good business. I love what Honda did, shows class!
      http://www.cargurus.com/blog/2010/01/31/ford-gm-chrysler-prey-on-toyota-customers
      • 5 Years Ago
      While many manufacturers are offering incentives, dealers are reluctant to offer the deal for a couple of reasons. For one, they are forbidden by law to sell them and they don't know how long it will take for a non-Toyota dealer to get the replacement part resulting in recalled Toyota's to be on the lot for at the very least, several months. Since most cars traded in are at the mercy of a bank loan and some experts think this will take at minimun a year or more to resolve, interest must be paid and that's a loose, loose scenerio. Next, most importantly, dealers are'nt able to judge the trade in value accurately right now because most think Toyota will take a major hit on resale value. The dealer I buy my trucks from will give the $1K incentive, but he will not take your Toyota.
      If anyone truly believes Honda is not taking advantage of this mess, answer those inheritance e-mails from Nigeria.
      There was a plywood sign in front of a Hyundai dealer nearby. "We take Toyota trades. Call us for towing instructions".
      • 5 Years Ago
      So the feeding frenzy begins... blood in the water.
      • 5 Years Ago
      I'm not surprised Honda won't join in, I don't think any Japanese manufacturer will. They are known for their nationalism, the Japanese.
        • 5 Years Ago
        Yeah, but those American CEOs answer directly to Japan. I do not believe American Honda or "American" anything branch of a Japanese company could pull anything like that without being okay'd from above.
        • 5 Years Ago
        Vizel, being American means NOTHING. The Constitution says anyone BORN in the US is automatically American. It means NOTHING.
        • 5 Years Ago
        Yep, noticed that too, @ least they stick together!
        • 5 Years Ago
        • 5 Years Ago
        Agreed... Buy American Brand / American Made Cars. As President Obama pointed out in the state of the union, we need to reduce our trade deficit and increase export wihle reducing import.
        • 5 Years Ago
        That is true. Japanese giant companies generally do prefer to keep a certain "balance." In a way, it is a gentleman's point of view.

        Also, I'm sure there's an element of "even though it's not our badge on there - it still represents Japan, and therefore, they have brought shame to the entire country." I can sort of agree with that.
        • 5 Years Ago
        Paul34, Toyota is no more Japanese than my name Yongpeng Sun is Chinese. They are both English names written in English.
        • 5 Years Ago
        I don't think this is really nationalism but more just an aspect of Japanese corporate culture that Japanese companies don't kick each other when they're down and tend to try and maintain the status quo between various companies.
        These incentives are all fairly tame though so I guess they're not kicking *that* hard.
        • 5 Years Ago
        And I suspect the companies are all just kinda joining in so that the company that started with incentives first doesn't steal customers away from the others since people probably do cross shop Fusions with Sonatas and Malibu's.
        I don't think $1000 is going to convince me to lose tons of money on a trade though if I had a pretty new Toyota that got recalled-it's not like the recall is going to immediately make your car crash into a tree or whatever.
        Somewhat hilariously, today I actually had to explain to shift your car into neutral or worst case into park if it actually had unintended acceleration to a girl I know that owns a recalled Corolla. You would think that everyone would find this obvious based on the fact that you have to FRIGGIN' SHIFT INTO DRIVE EVERY DAY TO MOVE YOUR CAR, but apparently people really are that oblivious. *sigh*
        • 5 Years Ago
        Tourian, I do not believe US branch execs have to inform the company CEOs about what they do. Otherwise, how many phone calls do you think needs to be made everyday?
        • 5 Years Ago
        We could use a little nationalism ourselves.
      • 5 Years Ago
      One thing I don't get: won't the dealers be reluctant to take a car in trade that they won't be able to sell for an indefinite period, if some of the trades are the affected vehicles? Are GM, Ford, Hyundai offering to help the dealers? Anybody have anything on this?
        • 5 Years Ago
        Would you trade your car in because something *could* happen? What if it's never happened once to you? Chances are it won't happen at all.

        We received a recall notice from Ford on our Windstar about a potential engine bay fire due to leaking brake fluid.. We aren't trading it because it's just something that *could* happen, and trading it in for a new vehicle would not make sense financially. Wouldn't it be cheaper for people to just have the recall performed?
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