• Oct 12, 2009

2010 Mitsubishi Lancer Evolution MR Touring - Click above for high-res image gallery

Mitsubishi finally posted pricing information on its new top-of-the-Evolution-ary-chart MR Touring model, and it definitely isn't cheap. A bargain to some maybe, but definitely not cheap. We had first seen this uplevel MR at a local car gathering that seems to attract just about every bit of new enthusiast candy, but back then, they were referring to it as the Limited. Now, it's called the MR Touring and with a base MSRP of $40,990, the top dog Lancer finally cracks the 40K barrier, pushing the definition of "bargain." If you go Sharpie-mad and check every box on the order form, the bottom line might make you think you're actually at an Audi dealer. The full boat 2010 Mitsubishi Lancer Evolution MR Touring would retail for – wait for it – $52,728. Yep, a fifty-plus-thousand-dollar-Lancer. (Editor's note: After checking over the list again, we see that some of the options are indeed redundant. Best we can tell, a Touring would run around $47,000, tops. Still quite a hefty sum though.)

For all those greenbacks, however, you'll get a wonderfully chuckable, largely-aluminum-bodied supersedan with a 291-horsepower turbo four-cylinder, a paddle-shifted dual clutch six-speed transmission, Brembo brakes, 18-inch BBS wheels wrapped in sticky Yokohama Advans, all working through Mitsubishi's Super All-Wheel Control (S-AWC) all-wheel-drive system to propel you along in any conditions on virtually any surface at alarming speeds. But all of that could be said for the regular Evo as well. So what makes the Touring so dear?

What the Touring adds are creature comforts that make the 40-grand price tag potentially less alarming, turning the car into something that can genuinely be cross-shopped against BMW, Audi, Mercedes and the like with few excuses. It's an Evo for grown-ups.

Standard on the Touring are things like a new higher-res info display between the gauges, an Evo-first moonroof, and genuine leather-covered heated Recaros. The car gains a few pounds with the extra equipment and additional soundproofing – even though it saves a bit by dropping the rear wing in favor of a small lip spoiler. The full list of standard and optional features can be found after the jump along with full pricing information. We've also added a new gallery of high-res pics so you can see all of the detail changes for yourself. At $40,000-$50,000 Mitsubishi is entering highly competitive waters, but we think they will find plenty of buyers. After all, the Evo has never been afraid of a little competition.



[Source: Mitsubishi]
Base Price
$40,990 + $720 destination

Standard Features
  • 291-horsepower turbocharged 2.0-liter DOHC MIVEC engine
  • 6-speed Twin Clutch Sportronic® Shift Transmission (TC-SST)
  • Super All-Wheel Control (S-AWC)
  • BREMBO® Braking System
  • 2-piece front brake rotors with alloy hats
  • Aluminum roof, hood and front fenders
  • Enhanced interior noise reduction
  • 18" x 8.5" BBS® Forged Alloy Wheels with 245/40R18 Yokohama ADVAN® tires
  • Power glass sunroof
  • Rain-sensing windshield wipers
  • Rear diffuser with dual exhaust outlets
  • Color keyed rear lip spoiler (Replaces large rear spoiler)
  • Sports ABS with Electronic Brakeforce Distribution
  • RECARO® semi-bucket racing seats with fixed head rests
  • Heated front seats and side mirrors
  • Full leather seating surfaces
  • Magnesium steering wheel paddle shifters
  • FAST-Key electronic keyless entry and starting system
  • 710-watt (max.), Rockford Fosgate® performance audio system with nine speakers, including a 10-inch trunk-mounted subwoofer
  • 40GB HDD Navigation with Music Server
  • Bluetooth® hands-free phone system with voice command recognition
  • Seven-airbag safety system including a driver's knee airbag*
Options

Packages

$1999 Navigation System

Accessories
$84 All Weather Floor Mats
$297 Aluminum/Leather Parking Brake Grip
$281 Aluminum / Leather Shift Knob (TC-SST)
$425 Back Up Sensors
$60 Cargo Organizer
$96 Carpet Floor Mats
$456 CD Changer - 6 Disc and Tuner
$107 Chrome Side Mirror Covers
$34 Cigar Lighter
$625 Front Air Dams
$125 Front Brake Air Guides
$515 Front Strut Brace
$319 Intercooler Pipes
$37 "Lancer Evolution" License Plate Frame
$244 Mud Flaps
$2499 Navigation System and Install Kit
$142 RALLIART Spline-Type Wheel Locks
$440 Rear Corner Air Dams
$110 Rear Spoiler Extension
$515 Rear Strut Brace
$506 Rear View Backup Camera
$900 Side Skirts
$85 Side Wind Deflectors
$85 Sunroof Deflector
$32 Wheel Locks

Genuine Mitsubishi accessories are all covered by the limited warranty. Installation labor is not included. See your Retailer for details.
Vehicle Warranty
Bumper to Bumper
3-year/36,000-mile, Bumper-to-Bumper New Vehicle Limited Warranty
Powertrain
5-year/60,000-mile, Powertrain New Vehicle Limited Warranty
Anti-Corrosion
7-year/100,000-mile Anti-Corrosion Perforation Limited Warranty
Roadside Assistance
5-year/Unlimited miles Roadside Assistance

*Airbags can cause serious injury or death to anyone too close to an airbag when it deploys. To decrease the risk of injury from a deploying airbag, all occupants must be properly restrained and seated well back, upright and in the middle of the seat. Do not lean against the door. Always place children 12 and under in the rear seat and use appropriate child restraints. Never place a rear-facing infant restraint in the front seat. See your Owner's Manual and instructions provided with your child restraint for more information.

†See retailer for limited warranty and roadside assistance terms and conditions.

*iPod is a registered trademark of Apple, Inc.



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    • 1 Second Ago
  • 77 Comments
      • 5 Years Ago
      I'm with the bulk of the commentors on this one. $40-50k is simply too much of a premium over the standard Evo X. For my money, I agree about getting a "no-frills' 335i, S4, or a well-equipped G37. Especially liked Geo.stewart's list of alternatives in the 40-50k price range - really put things in perspective.

      And even by looking at the great pro-quality pictures, the car still looks based off an econobox. Fit/finish and materials quality looks nowhere near Audi or BMW,

      I'm thinking the car should be under $40k fully loaded, with heated Recaros and GPS. Okay, so it has a sophisticated AWD setup...that doesn't justify the price. And hey, remember, this only makes 290hp -that isn't a whole lot any more, although in its defense, I'm sure the torque delivery is great across the RPM range, and it's still plenty fast I'll bet.

      To add to the comparisons, here are some cars I've been looking at lately:
      Audi S4 Premium Plus: $46,375 ("bare-bones")
      BMW 335i sedan: $46,475 (w/ Premium and Sport packs)
      Infiniti G37 Sport sedan: $37,615 (w/ Premium pack, 6MT)
      Chevy Camaro 2SS: $35,795 (with RS package, 6MT)
      Ford Mustang GT Premium: $34,270 (w/ Track and Comfort packs)
      Subaru WRX STI: $35,690 (no options, alcantara seats)
      Mitsubishi Lancer Evo MR: $39,010 (no options, cloth seats - different than what's mentioned here)

      Seems to me that the Evo and STI simply aren't the deals that they were when they first came out; particularly the Evo. But hey, maybe their AWD systems really are that great; what do I know?
        • 5 Years Ago
        "I'm with the bulk of the commentors on this one. $40-50k is simply too much of a premium over the standard Evo X. For my money, I agree about getting a "no-frills' 335i, S4, or a well-equipped G37. Especially liked Geo.stewart's list of alternatives in the 40-50k price range - really put things in perspective.

        And even by looking at the great pro-quality pictures, the car still looks based off an econobox. Fit/finish and materials quality looks nowhere near Audi or BMW,"


        You're missing the point of this Evo completely. These machines don't appeal to those who want a standard German Q-car or a soulless Japanese luxury saloon.
        • 5 Years Ago
        See, this is where we disagree. At $70k, I'd be comparing the FQ400 to an M3, and I don't see that as a lame comparison at all. Why should I? The FQ is a bit faster, but the M3 is more plush, without sacrificing much in the way of performance IMO. (I'll admit, the Recaros in the FQ look damn nice, but all the interior panels still look like they came out of a sub-$30k car - I know, that's my subjective opinion, and you can't easily assign a numeric value to interior quality.)

        Heck, at this point, a comparison to the GT-R is appropriate too IMO. And either way, this car would be my DD, in which case I'd take the added creature comforts and nicer interiors of the GT-R or M3 over the raw speed of the FQ400 any day - that has nothing to do with badge kudos. Look at the interiors of the GT-R and M3 compared to the FQ. As I said before: higher quality materials, better fit and finish, better feeling switchgear, etc. Yeah, if this was strictly a track toy, the FQ makes a stronger argument, but in my case, it wouldn't be. Therefore, I'd choose otherwise.

        FQ400: 0-60 in 3.8s, 1/4 mi in ??? - couldn't find specs here, but I'm guessing low 12's
        M3: 4.2s, 1/4 mi in 12.6
        GT-R: 0-60 in 3.5s, 1/4 mi. in 11.5

        (Yeah, I know these specs say nothing about handling, but try finding objective handling tests that you can compare across the board. Skidpad results are largely dependent on choice of rubber, and slalom and figure 8 speeds vary based on distance between cones and course size, respectively - plus, these figures are much harder to dig up. And really, I think we can agree that all those cars are on the same level in terms of handling.)

        I'd really like to keep this civilized, because I honestly think I'm still missing something here. Obviously Mitsu feels these are appropriate prices for these cars; I just don't see why that is.
        • 5 Years Ago
        Bloke, this car isn't hardcore. It has heated leather seats, a sunroof and additional sound deadening materials. All of which add weight, and make the car slower but more comfortable for daily driving.
        • 5 Years Ago
        It's not going upmarket nor is it competing with Audi. I'm surprised the Evo is sold in North America at all, given that the sport which spawned it hails to such a minority there. This MR Touring is akin to the likes of the limited-run 1999 Impreza P1, which at the time cost the real-world equivalent of $60-70K - and even now will set you back $30K if you want to find a used one in mint condition.

        The FQ-400 is even more hardcore still, and it's no surprise they don't sell it in the States because it probably would run close to $75K - it costs £52K here, some £20K more than the base FQ-300. It's a machine for only the most serious devotees of the sport and the heritage of the Evo in motorsport. It isn't intended for kids who think these cars were spawned by Fast and Furious flicks.
        • 5 Years Ago
        "Bloke, this car isn't hardcore. It has heated leather seats, a sunroof and additional sound deadening materials. All of which add weight, and make the car slower but more comfortable for daily driving."

        Any Evo is hardcore enough. MR variants traditionally have additional touches such as aluminium roofs, the vortex generator on the roof and uprated shock absorbers. A hardcore rally enthusiast will pay for these features, I assure you. This Touring variant gets heated seats - additional weight, but won't make the slightest difference as to how these cars drive. I wouldn't be fooled into thinking this is some sort of softened up luxury model in the traditional American sense whatsoever.

        The FQ-400 is as hardcore as they come. But if Mitsubishi marketed it in the States with a $70K+ price tag, you'd see the same lame comparisons to BMW and Audi because Americans equate price with badge kudos.
        • 5 Years Ago
        You could definitely be right. I guess I'd have to drive the cars back to back in order to notice the difference, because on paper, they don't look very different to me. But paper stats don't convey info on suspension tuning/ride quality, etc.

        It just seems like Mitsu is trying to move the Evo upmarket here, in an attempt to make it a more plush daily driver; a.k.a. compete with the likes of Audi. But maybe I'm still missing the point of the MR Touring model.
      • 5 Years Ago
      the $52K price is missleading. Everyone who took this seriously is a jackass.

      Having said that..I like the STi for about 6k less, the 6spd man tran, and the 5 door is exactly what I need...but thats just me. I'm sure there will be a handfull or two that buy this

      • 5 Years Ago
      "My objection has nothing to do with rally. Relative to BMW's inline 6, Chevrolet's LS3, and a half-dozen V6s of various makes, the turbo four falls short. It's slower to respond, weak on the top end, lags, sounds like a vacuum, and offers little visceral thrill. Mitsubishi should not have hamstrung the car with rally displacement limits, particularly when the production chassis is over 3500 lbs. The aura of motorsport is irrelevant."


      Aura of motorsport irrelevant? The ONLY reason this car exisst is because of motorsport. The Evolution was born out of Group A rallying. The homologation rules were relaxed so manufacturers could produce "evolutions" of existing models thus continually enhancing them - hence the car's name. And rallying isn't all about outright power; it's about power-to-weight and most importantly, handling. Nothing, I mean nothing, on sale in the United States comes close to how the Evolution handles. But Americans aren't rally nuts - their idea of motorsport is as large a displacement engine as possible combined with barn door engineering on a drag strip or an oval track. All of which is fine, but the Evolution doesn't even pretend to be involved in those genres of motorsport. So cars such as this being marketed there are a complete waste of time.

      • 5 Years Ago

      I have the CC and the X. Driving the CC is like having novacaine shot into your hands the steering is so numb....but the aluminum trim in nice.

      I think we can all agree and EVO isnt going to sell @ 50K , but it's awesome @ 30ishK where most of them are sold OTD
      • 5 Years Ago
      this is not just about an engine or which goes faster in a straight line. Mitsu is using a 4 in there because it's also light.

      The fact that Mitsu can output 400bhp (Evo X FQ400) into a 4B11 engine is pretty amazing. With an upgraded exhaust, intercooler, intake and remapped ECU this car can go beyond 500 horses.

      These people who complain hasnt even driven this car...They're just haters!

      I dunno of they hate the car or the fact that th price says it can go up to $50K. Will we get some love us if we just topped $40K?
      • 5 Years Ago
      a friend of mine has a Lancer GTS and for a ~$20k car the interior is boarding on acceptable. no way would i pay twice (or more) that much i dont care how fast the thing is dont forget it still has its roots in a $15k economy car.

      and i just noticed....at $42k you dont even get a Navi standard?! GTFO....
      • 5 Years Ago
      i want a hard core evo for 40 grand, not a soft lux car....wtf?
      • 5 Years Ago
      6k less than an S4? O rly?
      • 5 Years Ago
      If I was looking for a softy supersedan to drive around the road with my kids strapped to the back seats id go for an S4. but who on earth wants a underpowered tank of an audi with a not so smart awd system. the evo MR is way ahead of the game with the SAWD. and its alot lighter. id go evo anyday.
        • 5 Years Ago
        Yes!...Evo X AWC system is ridiculously good...this car handlling is insane. Sorry but this car handles better than an Audi RS4 or M3. Im not saying that the Evo is a better all around car than an M3 but handling wise Evo X is up there.

        Go read some reviews guys...this is a fact!
        • 5 Years Ago
        :)
        • 5 Years Ago
        :)
        • 5 Years Ago
        >>but who on earth wants a underpowered tank of an audi

        really? you do realize that the Evo X is 100-150lbs different than the V8 S4 and the newer S4 with the v6 will be far lighter. lb/hp wise the S4 is clearly superior, even in older heavy V8 guise
        • 5 Years Ago
        @Trent, actually you need to read up a bit on history of modern AWD/4x4 systems, Mitsubishi has a much longer history than Audi (Mitsu has been in this game a lot longer than Quattro). Current AWD systems found in most modern Audis are no match for probably one of the most advanced current AWD systems found in Evo Xs SAWC. When it comes to handling, there is simply no comparison between current S4 and Evo X (of course huge advantage goes to Evo X). And modding the new Evo X is very easy, with a simple reflash you can gain 40-50HP.
        This car is for enthusiasts, it's a niche market, but for what it is, Evo Xs only competition is still Subie STI. S4 is a different class, it might look better to some, but in an all out rally-cross race, Evo X would own this car.
        • 5 Years Ago
        Trent:

        I drove a last-gen S4 and wasn't really all that impressed with the handling. Too much roll, too little grip. Some of it was the suspension... some of it was the tires... and some was the AWD system.

        I've never had that problem with an EVO... though I've never liked the interior or ride of the EVO. It seems the Touring takes care of most of those gripes.
      • 5 Years Ago
      umm... almost all of the 'options' are also listed as standard features. The website is just too lame to remove them from the list. The $2k nav package, 700watt sount system, all the aero stuff and interior styling crap.... all standard. To get $50k, you have to DOUBLE pay for it all. Don't be rediculous. All options that arent standard are still under $42k
      • 5 Years Ago
      why is nav a standard feature, and an option? i think its o.k at 40 but no one would get all those options to make it 52k
      • 5 Years Ago
      Anyone who buys this may be interested in paying me $150 for some Levi's. The really are just as impressive to chicks as designer jeans, and the look on people's faces when you tell them you spent $150 on Levi's is priceless.
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