VIDEO: Mexican Ford Focus commercial features familiar soundtrack, surprise ending
Click above to watch the video after the jump
The Ford Focus is an automotive study in duality. Europeans get a really good, second generation version of Ford's C-segment wunderkind, while motorists here in the U.S. make do with an updated family based on the first-generation model. Actually, we call the second-gen Focus the "Euro" model, but the fact is that most of the free world receives the newer, superior model, while America waits patiently for the 2011 model to come hither. Our Mexican neighbors to the south have nothing to wait for, for in the land of Pancho Villa, the upgraded Focus is the Focus of record.
Beyond the jump is the latest commercial for the Focus, and it's a good one. For starters, Ford's marketing team chose some sweet tunes for the commercial's sound track. Here's a hint on the song: you'll want to wax vintage automobiles and paint acres of fencing as soon as you hear it.
The commercial appears to be some sort of Skip-Barber-meets-Tim-Burton driving school, with a Bourne Supremacy-style pursuit and an ass-kicking parallel parking job. At the end of the video, members of the Mexico viewing audience gets a quick glimpse of a lime green 2010 Focus RS in all its 300 horsepower glory. Hit the jump to view the video – and if you can't remember where you've heard that soundtrack before, watch the second video as well. Thanks for the tip, Miguel!
[Source: Ford via YouTube]
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Reader Comments (Page 1 of 4)
Paul 12:35PM (9/11/2009)
Buy in mexico? import?
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StanleyVanBuren 1:17PM (9/11/2009)
Mexicans get this and we don't. I think Ford may have just solved our immigration problem.
esteva03 4:20PM (9/11/2009)
yeah. good idea. buy in mexico travel back to america. f#*k you Ford for not selling this car in the US.
also,
BEST. COMMERCIAL. EVER.
Daniel 7:38PM (9/11/2009)
We're not worthy!
Again - Ford treats Americans like dirt! What are they thinking?
Paxx 11:33PM (9/11/2009)
Ford doesn't sell cool products in the US because you all don't spend your hard earned dollars on the cool Focus Hatchbacks. Should have bought some more Focus SVTs.
220v 12:40PM (9/11/2009)
All I learned from that video is that the Mexican market Focus doesn't have ABS.
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Polonda 7:00PM (9/12/2009)
All Mexican Ford Focus has ABS
geo.stewart 12:50PM (9/11/2009)
All I learned is how pitiful it is that countries with 3rd world roads get better cars than the US.
I like Ford, a lot, but man that pisses me off.
Jim 1:46PM (9/11/2009)
"All I learned is how pitiful it is that countries with 3rd world roads get better cars than the US."
Mexico gets it because they allow the sale of cars meeting either US or EU regulations. It's lax enough that Ford still sells the 1997-era F150 and F250 LD there.
James 2:10PM (9/11/2009)
Also this "third world roads" mess in a myth.
Have you been to Mexico City? There's plenty of pavement. It's a traffic nightmare.
It shouldn't be equated with the forest of African nations.
mrbrown91 5:26PM (9/11/2009)
The Euro-Focus here in Mexico has ABS, 4 airbags, rain sensor, headlight washers and other features like the corolla or the civic doesn't have. The RS, just WOW!
220v 5:58PM (9/11/2009)
...and here in the UAE we have what is called "a sense of humor."
Za 3:45PM (9/12/2009)
Geo.Stewart, I've been in México since July 25th and to be honest, the roads are much better than Pennsylvania and Michigan roads, and at least on par with roads in New York. Also, México charges significantly more in road tolls than the United States, as a percentage of GDP because they have to build roads through mountains far more often than we do, as a percentage of our roads built.
To be honest, their roads are much nicer in terms of pavement although some of the layouts are questionable. That likely has to do with the fact that many cities in México are much, much older than cities in the United States and have roads built on pre-existing layouts. They also don't really have snow or roadsalt, though.
Cliffs: México: better pavement than US in many areas, sometimes the road layout isn't brilliant...though if you can, the drive from México City to Acapulco is *incredible*.
Andre Neves 12:47PM (9/11/2009)
The cut-out carboard car he was racing was a Mitsubishi Evolution. Riiiiight. Keep dreaming Ford.
Maybe the RS would be better suited.
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Yaroukh 12:56PM (9/11/2009)
Have you noticed that it is a commercial?
BigMcLargeHuge 12:58PM (9/11/2009)
Mabye it was just a cardboard Lancer dressed up like a cardboard Evo.
That cardboard dude thought that a cardboard wing adds 20 cardboard horsepower.
Mike 5:01PM (9/11/2009)
+1 BigMcLargeHuge
Bloke 12:47PM (9/11/2009)
"Actually, we call the second-gen Focus the "Euro" model, but the fact is that most of the free world receives the newer, superior model, while America waits patiently for the 2011 model to come hither."
As you should - because it, along with the original 1998 Focus, were both conceived, designed, engineered, and (primarily) built in Europe.
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Jimesq 12:57PM (9/11/2009)
That commercial is awesome (corny, but awesome), particularly the soundtrack.
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Jim R 3:51PM (9/11/2009)
Agreed--it's corny as hell, but cool. Why can't US ad agencies come up with stuff like this?!