• Aug 11, 2009

During our preview this morning of upcoming products from both Buick and GMC, we learned that the Buick lineup will expand its lineup to include six models within the next 24 months. Joining the LaCrosse and Enclave (it sounds like the Lucerne is on its way out) will be two new sedans and two new crossovers.

One new four-door will be a mid-size sedan based on the Opel Insignia and possibly wear the Regal nameplate. The other will be a smaller, entry level compact sedan based on the new Opel Astra. We also saw a teaser last week of the new compact crossover for Buick that's basically a rebadged Saturn Vue. An even smaller CUV based on the Delta platform will also be added.

Over at GMC, a Denali version of the Acadia will likely be added along with another small CUV that could be a competitor for the upcoming mini countryman.



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  • 47 Comments
      • 5 Years Ago
      I'm glad that Buick is sourcing from Opel rather than Chevrolet for better differentiation. I'm MUCH more excited about a Buick Insignia versus Malibu and Buick Astra versus Cruze.
      • 5 Years Ago
      its sounds like Buick is the new Saturn
        • 5 Years Ago
        Exactly right. Furthermore, the unnamed Buick in that picture looks awful. Wrong direction, Lutz.
        • 5 Years Ago
        In all honesty, starting up Saturn while allowing Buick, Oldsmobile, and Pontiac to stagnate was a big part of the problem.
      • 5 Years Ago
      The majority of Saturn buyers were those that would not buy a GM product. I don't think that they will now buy Buicks. I'm 55 years old. According to GM, I should buy a Buick. NOT!
      • 5 Years Ago
      So essentially Buick will wear Saturn clothes with the name tags changed lol...I think its a good move...I'm pretty sure Buick will get the love that it needs that Saturn never got....
      • 5 Years Ago
      Looks like Buick is really trying to emulate the lineup that Lexus offers, but for now, without a flagship in the LS arena. I wouldn't be surprised if they eventually pick up a RWD sedan from down under to fill that spot.
        • 5 Years Ago
        GM already has their Cadillac brand. Why do they need two entry-luxury brands to compete with Lexus, BMW, and Mercedes?
      • 5 Years Ago
      Are you kidding me? They're fresh out of bankruptcy and they've already forgotten their lesson? More models (when the current ones are languishing on dealer lots), and more brand engineering? FOCUS ON MAKING YOUR CURRENT MODELS COMPETITIVE!
        • 5 Years Ago
        Cadillac wasn't just associated with grandmas. They were associated with mobsters, gangsters, pimps, players, and hustlers. Way easier to create a good brand out of that than grandmas, grandpas, shuffleboard, bingo night, and Depends.
        • 5 Years Ago
        Buick is shaping up to be a direct competitor with Lexus, or at least that is their goal.

        I'm liking the direction the brand is taking. The new Lacrosse actually looks SICK!! Much better than ANY Lexus IMO. And has anyone ridden in an Enclave? They are great looking/driving cars.

        I'd buy one once they get rid of their old person image, which is happening faster than most people think.
        • 5 Years Ago
        Totally agreed. What difference does it make if it is a Pontiac, Saturn or a Buick. The net result is the same. Too many versions of the same vehicles. They are repeating the same mistakes over and over.

        The Venture didn't need a new nose or Pontiac, Buick, Oldsmobile and Saturn versions. The money would have been much better spent sending it home for a full redesign to compete with everyone else.

        It's replacement finally came and it is competitive (Traverse). Unfortunately it has been fighting for attention and marketing money with you guessed it Saturn, GMC and Buick versions. Great we are getting rid of the Saturn version eventually. Instead we will add another version of the GMC version and you guessed it a Caddy is on it's way soon. Yes the Lambda's are far better examples of sharing a platform and not every switch but they still compete with each other (especially for corporate resources).

        GM seems to have learned nothing from the too many brands and too many versions of the same thing mistake.
        • 5 Years Ago
        Are the parking spaces gonna get cold or what? ;) They're gonna replace cars that aren't selling with more cars that aren't gonna sell! The Buick brand is dead in the US. It carries no brand equity at all in their largest markets. No matter what they come out with, it's still gonna be a Buick and will still be associated with grandma.
        • 5 Years Ago
        iDiaz,
        Before Bob Lutz, Cadillac was associated with grandmas as well ;)
        • 5 Years Ago
        Buick needs new models to cover the loss of Pontiac in BPG dealers, two or three models are not enough for Buick.
      • 5 Years Ago
      The Buick small car (Excelle?) will be a hit. The Buick (Saturn) Vue will be a flop, even if it is a 2-mode plugin because the exterior design is going on 5 years old. Not sure where the news of a Delta-based CUV is coming from, there was news of a Gamma-based CUV awhile back but not one from Delta. Either way, 3 Buick CUVs is not a good idea, nor is having 2 mid-size sedans where the only real difference is wheelbase (Regal, Lacrosse).
      • 5 Years Ago
      Boomers? Boomers hate the "domestics" and buy cars from the transplants in droves. They will buy the Lexus ES, IS, and Infinnitis for entry-level lux.
        • 5 Years Ago
        I love the Lexus IS, but I must admit, I wish it were closer in size to the Cadillac CTS.
        • 5 Years Ago
        No, those are not Boomers. Those are lemmings.
        • 5 Years Ago
        I love the Lexus IS, but I must admit, I wish it were closer in size to the Cadillac CTS.
      • 5 Years Ago
      The Regal also begat the GNX, which was NEVER a blandmobile in any respect!
      • 5 Years Ago
      inline6

      By your logic, Buick would be even more successful if it had fewer models.
      LMAO that you praise Buicks per model sales with only 3 models in the topic with the subject that Buick is expanding to 6 models.

      A better formula for GM would be Pontiac with 3 or 4 models covering premium small vehicles and performance oriented offerings and Buick to have 3 or 4 models covering the gap between Chevrolet and Cadillac.

      Buick-Pontiac-GMC is the right approach and GM spent a fortune to align it's dealers. It was and is the right decision if executed properly.

      Majority of Pontiac buyers will most likely not go to Chevrolet or Buick, they will now buy imports. Hummer had to go. Either Saturn or Pontiac deserved to disappear.

      Ending Pontiac is a costly decision.
        • 5 Years Ago
        Zerk, I'm saying nothing of the sort.

        I am saying that Buick was in a better position to be a viable brand than Pontiac because Buick was doing better with what they had, while Pontiac had two cars that sold okay (Vibe and G6), but were unprofitable and competed directly with Chevy, while the rest failed to sell in any real volume at all.

        Had Pontiac been able to hit Buick's average sales per model, they'd have been more profitable. Of course, they'd still be competing with Chevy.

        The truth of the matter is this: GM couldn't afford to keep the Wilmington, DE facility open by JUST building Solstices there (since the Sky would get canned and the Daewoo/Opel versions are such small volume). And the G8's profits are squeezed because it's being imported from Australia, on top of the fact that it didn't start selling until GM put so much cash on the hood, they lost their skinny margin. And without the Solstice and G8, what's the point of Pontiac?

        Pontiac wasn't costly to shut down because all but a handful of dealers still have Buick and GMC to sell.
      • 5 Years Ago
      What happened to Fritz saying "I'm not a fan of re-badge engineering"?

      So hypocritical.... thats the excuse they make for the G8, but then do the same crap with saturn and buick. wow.....
        • 5 Years Ago
        The Vue more or less meets the badge engineering definition, but it's not like they were going to walk away from all the development they did on 2 Mode.

        I don't think that the "Regal" and Delta Buick are badge engineered since they aren't products that are already in the U.S. market as other vehicles. They won't really be any more of a rebadge than the G8 was a rebadge of the Commodore.
        • 5 Years Ago
        "What happened to Fritz saying "I'm not a fan of re-badge engineering"?"

        Exactly!
        • 5 Years Ago
        Since Saturn is being phased out, it makes perfect sense for them to continue a good model under a different brand that needs to expand its lineup. It's not like making the Chevy Aveo into the Pontiac G3.
      • 5 Years Ago
      FAIL.

      The Vue was introduced for 2008. So 2010 will be its 3rd model year.
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