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VIDEO: Mercedes-Benz 2010 E-Class commercial is out there. Really out there.
Click above to watch a Euro-market commercial for the 2010 Mercedes E-Class
As if you needed any more proof between European and American cinematic viewing tastes, this one also a reasonable demonstration of the different perceptions of Mercedes in the U.S. versus residents of The Continent. It takes a while for anything to happen, but when it does, depending on where in the world you're from, it might make you cock your head a little bit. Follow the jump to watch the 98-second spot.
[Source: Mercedes-Benz via YouTube]
Reader Comments (Page 1 of 3)
mapoftazifosho 1:04PM (5/11/2009)
It's brilliant, the payoff comes a bit late, but the message is good IMO.
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nzo 1:06PM (5/11/2009)
Yea, don't see why it couldn't be broadcast here in the US.
Franz 1:23PM (5/11/2009)
+1. That's one of the best ads I've seen in a long time.
Kyle 1:39PM (5/11/2009)
+1, I really liked that commercial, I think its clever and creative, not 'out there'.
Josh 2:12PM (5/11/2009)
Agreed - really unique.
Kitko 2:21PM (5/11/2009)
Why not in the US? Because US audience tend to take everything literally. I don't mean Shrek, nurses etc... nobody would really expect to have those options....
It's the message - without Awake Assist you don't have to take proper pauses on a long-distance drives.
It's like with ESP - in the US the message is often taken as "you can drive like a maniac and you'll be safe". On the Continent, we tend to take it as "drive as usual-normally and ESP helps you in an emergency".
And then there's danger that somebody will take Mercedes to court for advocating prostitution....
Kitko 2:23PM (5/11/2009)
... a long-distance drives.. .sorry, I got lost in rewriting my post :-)
Carlo_Carrera 2:29PM (5/11/2009)
Great ad.
pinanfarinalover 5:40PM (5/11/2009)
what a strange ad. good message though
3seriesisking 1:05PM (5/11/2009)
Definitely didn't see that one coming.
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homunculus 1:06PM (5/11/2009)
So can dreams of a great looking E-class.
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Pengwin 1:59PM (5/11/2009)
+1
Venom 5:52PM (5/11/2009)
Lol, so true...
J.Crew 1:10PM (5/11/2009)
I get it, but it is dumb. "My car is so good to drive that I don't want to go to sleep..." Dumb.
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nastinupe 1:45PM (5/11/2009)
Actually, you just had logic fail if you think that that's what the commercial was saying.
The Mercedes has "Attention Assist"... something that you obviously need if you weren't able to pay attention to the commercial.
I guess that's why they don't show it over here, idots like you wouldn't get it and think that the commercial is stupid.
JayP 1:18PM (5/11/2009)
The driver can't go to sleep.
"Attention Assist keeps its driver awake and alert."
MikeofLA 1:21PM (5/11/2009)
I can see how that could be misconstrued, but I believe it's an ad for the optional Attention Assit, which keeps its drivers "Awake and Alert".
AK 1:33PM (5/11/2009)
You've obviously never put your foot on the gas for a green light and fallen asleep before actually clearing the intersection.
J.Crew 1:41PM (5/11/2009)
Oh, I forgot about the driver assist feature... Still, this will not fly over here. The twin cheerleaders was a nice touch though!
Nellydesign 2:07PM (5/11/2009)
Again J Crew not paying attention. They were twin NURSES:)