• May 11, 2009
Click above to watch a Euro-market commercial for the 2010 Mercedes E-Class

As if you needed any more proof between European and American cinematic viewing tastes, this one also a reasonable demonstration of the different perceptions of Mercedes in the U.S. versus residents of The Continent. It takes a while for anything to happen, but when it does, depending on where in the world you're from, it might make you cock your head a little bit. Follow the jump to watch the 98-second spot.

[Source: Mercedes-Benz via YouTube]



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    • 1 Second Ago
  • 42 Comments
      • 5 Years Ago
      what in the world???
      • 5 Years Ago
      It's brilliant, the payoff comes a bit late, but the message is good IMO.
        • 5 Years Ago
        what a strange ad. good message though
        • 5 Years Ago
        +1, I really liked that commercial, I think its clever and creative, not 'out there'.
        • 5 Years Ago
        ... a long-distance drives.. .sorry, I got lost in rewriting my post :-)
        • 5 Years Ago
        +1. That's one of the best ads I've seen in a long time.
        • 5 Years Ago
        Agreed - really unique.
        • 5 Years Ago
        Great ad.
      • 5 Years Ago
      I get where they are going with this, but I would never introduce a new car with the line "The dreams will have to wait" even if it clearly does not mean the new car will not fulfill your dreams.
        • 5 Years Ago
        Maybe dreams would have to wait because there is no need for them in this car ...
      • 5 Years Ago
      Actually, the message is supposed to be, that my car is so good and technologically advanced that it won't let me go to sleep. The commercial is for the new Mercedes Benz Attention Assist system that is supposed to be able to detect drowsy drivers and I guess punch them in the face with a glove hidden in the air bag to keep them awake.
        • 5 Years Ago
        I got it. It wasn't that hard to see the message and I chuckled. It was pretty entertaining to me, if not a bit slow to develop though.
      • 5 Years Ago
      well, here in germany, there´s another one! a much better one, i think!!!
      Check it:

      www.youtube.com/watch?v=32UF6qPIWHQ&fmt=18
      • 5 Years Ago
      Brilliant. Especially next to these Audi ads showing that always feel a need to take a jab at one of its competitors.
      • 5 Years Ago
      WTF.

      clever...
      • 5 Years Ago
      What...the....eff...
      • 5 Years Ago
      I get it, but it is dumb. "My car is so good to drive that I don't want to go to sleep..." Dumb.
        • 5 Years Ago
        Oh, I forgot about the driver assist feature... Still, this will not fly over here. The twin cheerleaders was a nice touch though!
        • 5 Years Ago
        I can see how that could be misconstrued, but I believe it's an ad for the optional Attention Assit, which keeps its drivers "Awake and Alert".
        • 5 Years Ago
        LOL - I DON'T CARE. People take this way too serious. Fine, they were twin nurses... maybe in my dream it is twin cheerleaders and I did not have to wake up and ruin the dream! ha ha
        • 5 Years Ago
        Again J Crew not paying attention. They were twin NURSES:)
        • 5 Years Ago
        hahahahahha +1 to Nellydesign's reply
      • 5 Years Ago
      i would keep the red dress girl and the 2x nurses...
        • 5 Years Ago

        ....but the sheep wad kind'a cute too.
      • 5 Years Ago
      For those who didn't understand the Merc ad and have the intellecual capacity of Homer Simpson:

      http://www.youtube.com/watch?v=oEaGjVnKKrs

      Lots of smashing and crashing - but no exploding Amish carts.
      Sorry for that, you can watch these on Family Guy.
      • 5 Years Ago
      NO! Read to copy at the end of the ad! The ad is attempting to illustrate the driver attention system, which helps alert the driver if the system senses that the driver is nodding off behind the wheel...something that can happen when you're driving alone, late at night. Which, to come full circle, is why your dreams have to wait...

      Now I am beginning to think that this won't air in the US because we're not intelligent enough to get the concept.

        • 5 Years Ago
        So each character exiting the car is a deferred dream - because of this new Attention Assist?

        What in hell was the driver partying on before getting behind the wheel?

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