VIDEO: Bajaj motorcycles ad ape Transformers, proves idea is still sound even without Megan Fox
Click above to watch the video
Bajaj, India's largest manufacturer of two-wheeled vehicles and holder of a 14.5% stake in X-Bow maker KTM, is known not only for innovations like adding fuel injection to small-bore motorcycles and introducing dual spark technology, but also for producing excellent advertisements and commercials for television. We highlighted one of their better videos a little over a year ago, and today we've run across another great one.
It seems Bajaj is trying to capitalize on Transformers mania with this video, and that's fine by us. We're not sure what three lonely bikes were doing hanging out in an abandoned gym, but every story needs a plot, right? Click past the break to watch the video in all its computer-generated glory.
[Source: YouTube via Bikes in the Fast Lane]
Video:
Get a WordPress.com Blog
Reader Comments (Page 1 of 1)
Mr.TiredOfEconomicDownturn 5:19PM (4/24/2009)
Sorry, but you can't have Transformers without Megan Fox.
Reply
Jeff Banks 5:34PM (4/24/2009)
I love small displacement bikes...Bajaj should sell them here in the U.S. Hey, Honda can make a business case out of selling the crappy Rebel unchanged for 20 years, so why don't we get cool fuel injected sport bikes that Bajaj sells?
Reply
Jeff Banks 5:41PM (4/24/2009)
Upon checking their website, i'm even more pissed off.
They have a picture of their Pulsar 220 with the rider putting his knee down on a track. Plus it has:
-F&R disc brakes
-Fuel injection
-Tubeless tires
-Digital readout w/ oil temp
Air-cooled thumper sport bike? Yes please! Plus it's probably cheaper than the Ninja 250 (which is Kawasaki's best selling bike by far)
Amien 5:44PM (4/24/2009)
+1
Btw, does Bajaj have some sort of association with Kawasaki?
asifgrkhan 6:50PM (4/24/2009)
@Jeff Banks
Here is what will piss you off more. The 220 probably costs less than $2,000 in India. That is in a country where an Accord V6 or the Passat 2.0 retails for $50,000+.
Draw your conclusions.
Mehul 7:44PM (4/24/2009)
Here is one soon to be launched motorcycle that would do good here in the US. Its a 300cc Pulsar with Twin-Spark Ignition
http://bp0.blogger.com/_zHSiY_7MGUY/RwTMDPNaToI/AAAAAAAAAEc/SSgKUPoBxR4/s1600-h/300_render1_4.jpg
reddy 12:50AM (4/25/2009)
@Amien
Kawasaki had a collaboration with bajaj initially but now bajaj has outgrown its inhouse technology to create good bikes themselves..
I guess kawasaki now sells bikes made by bajaj in other countries too..
Amien 4:48AM (4/26/2009)
Guys who are interested in these bikes and are google-ing them for kicks might wanna check out the TVS Apache as well... :o
Protzenegger 7:09PM (4/24/2009)
That was one badass commercial.
Reply
Mehul 7:39PM (4/24/2009)
Bajaj has the best commercials. Check this one out too http://www.youtube.com/watch?v=L6g6ZTzJztw
bscarlavai 7:57PM (4/24/2009)
Abandoned gym? Looks more like a manufacturing plant.
Reply
Ram 11:03PM (4/24/2009)
Transformers to maxpayne.
This is competition.
Bajaj Pulsar competitor TVS Apache using Max payne to make its point.
http://www.youtube.com/watch?v=E82HK-ZKl9M
Reply
synn 2:38AM (4/26/2009)
Some corrections:
Bajaj is in fact, India's third largest two wheeler manufacturer.
That picture someone posted of a 300CC version is a bogus photochop. It has been around for ages on los intrawebz. Can't believe people still fall for that!
Kawasaki and Bajaj indeed have a tech transfer agreement. Last I heard, Bajaj was planning to manufacture the Ninja 250 in India under license. Kawasaki also sells some bajaj motorcycles (rebranded) in some markets.
Reply
Dev 12:46PM (5/02/2009)
Badass commercial for sure!
It's not a gym - It's an R&D or production facility.
http://www.youtube.com/watch?v=-8V-tXdqCdk
this link has film production info.
Reply