• Aug 20, 2008
InsideLine, no strangers to luxury, recently put the Hyundai Genesis up against the kind of competition the Korean automaker wants to be associated with: the Lexus GS 350. The GS 300 first came out in 1993 and had the luxury re-defining LS and ES for siblings; at the time, Hyundai was still making do with Excel, Sonata, and Scoupe, and parking any of them next to a Lexus would have laid bare the gulf. Now the marques are going head-to-head. This, ladies and gentlemen, is what we call progress.

Still, issues of cost -- and perception -- skew the comparison slightly. The V8 Hyundai goes up against a V6 Lexus, because adding two more cylinders to the Lexus would have meant a $12,000 difference. As it is, there's still almost $8,000 between them. And there's the fact that the Lexus and the Hyundai don't exactly compete with each other (we'd have thought an ES comparo would make more sense) in brief, either.

Nevertheless, it's not a bad bout, and it turns out to be one of the closest fights InsideLine has ever judged. The Lexus gets a win-by-a-nose for things like fit and finish and speed, while the Hyundai returns the favor in the highway performance and space issues. The flying H takes home the silverware by a mere two points, aided in part by the price advantage -- which, as far as Hyundai's concerned, is the point. Follow the link for the full story. Thanks for the tip, Charles!

[Source: Inside Line]


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  • 57 Comments
      • 6 Years Ago
      No wait, Cadillac is a LUXURY make, even if you don't think so. Hyundai is not a luxo anything. The luxury buyer who moved to Cadillac is because they started making a lot better vehicles with the name to back it up. Hyundai, ain't got anyone's back and ain't being back by anyone...
      • 6 Years Ago
      Wait a second, in the article "the $33,000 base price for the V6-powered Genesis is more than a grand cheaper than the base price of the entry-level ES 350"... which base ES350 is $43K+??? I thought the base ES was about $38K. I hate when articles try to make their point by BS'ing.
        • 6 Years Ago
        you know a grand is $1k, right? not $10k.
      • 6 Years Ago
      As much as I enjoyed reading the comparo between the GS350, I would like to see one against the BMW 535i, Avalon, 300c and G8.

      The point of using the GS350 was based on both vehicles having the same RWD architecture, and from a value standpoint they tried to stay as close as possible. So, no, I don't think it would've made sense to run the ES350 against the Genesis.
      theent1
      • 6 Years Ago
      Nuff said
      • 6 Years Ago
      Lexus all the way!
      • 6 Years Ago
      Very impressive. It would appear that the manufacturers selling in this market segment may have some serious competition, which is definitely a good thing.
      • 6 Years Ago
      I liked the car when I saw it over the internet last year, then I didn't like it when I heard it was 33K, now I love it because I can see how much more bang for your buck the Genesis is. And the Genesis is pretty big, too, and was surprised by the quality of it when I saw it in person. I'd definitely get this over any luxury car.
      • 6 Years Ago
      I'm not so convinced. There is no doubt the Hyundai is a great car and kudos to this company for having worked this hard to measure up against it's rivals.

      However, a Lexus is a Lexus and if I was buying a car to tell the world I made it...I'm gonna buy the more luxurious brand. It's as simple as that.
        • 6 Years Ago
        Yeah, kinda like all Audi's are WV's and all Caddy's are Saturns/Chevys. You make as much sense as.... well you don't make any sense.
        • 6 Years Ago
        or at least tell the world you've got more money than sense.
        • 6 Years Ago
        Correction: A Lexus is a Toyota with makeup. It's no different than the Hyundai-if anything, I'd say Hyundai is more deserving of respect than Toyota is; they had the testicular fortitude to introduce what is, by all indications, a solidly engineered car, and they did it under their own brand.
        • 6 Years Ago
        19 years ago, people scoffed at the thought of a 40 thousand dollar Toyota as well.
        • 6 Years Ago
        I'm not sure you understood the point I was making. I'm a Mazda-guy and I would never own a Lexus. Even if I had the money, I'd most likely buy a Infiniti G. But the point I was actually trying to make was...there are some established brands which are all about image, valid reasons or not. And no one is gonna be impressed by a Hyundai, atleast not in this point in time. And this applies to...say...a Toyota or Honda or Chevy. If you're a rich exec who has disposable income and like cars and the image, you go for a brandname.

        I know that sounds vapid and obnoxious but it's simple demographics really.

        Personally, all I personally care about is how happy the car makes me and it's looks. If Hyundai makes a product as tight, good-looking and fun to drive as my Mazda3 Sport GT, they hey...I'll buy a Hyundai!
        • 6 Years Ago
        I'm starting to think there are an awful lot of people who suffer from the misapprehension Lexus is a luxury brand on par with real luxury makes. Lexus is a division of toyota...sort of like Chipotle is a more expensive division of McDonald's.
        • 6 Years Ago
        Brand whores (i.e. - insecure people) would pick the ES (a rebadged Camry) over a Genesis simply b/c of the badge.

        People who know something about cars would pick a RWD Genesis over the ES any day (now, the GS is a diff. question and value comes into play in that equation).

        If "prestige" (what other people think of you) really matters that much – why get a Lexus when you can get a Benz or a Bimmer?

        After all, it wasn't but just a few years ago that the Lexus autos sold in the states were "just Toyotas" in Japan.
      • 6 Years Ago
      I too just recently purchased the IS over a MB, BMW, and Infinity. While I appreciated each car for what they were worth, the IS and Lexus offered me the best combination of amazing luxury, solid performance, and overall reliability that the other makers didn't and couldn't.

      There's a reason Consumer Reports rates Lexus so highly in their studies. I've had numerous cars in the past that depreciate and break down quicker than a Veyron goes 0-60. While a car shouldn't be an investment, it can still be a smart purchase, and Lexus is just that.
      • 6 Years Ago
      I'd take the Hyundai because I don't need a 'Lexus cage' to prove anything to anyone. If I want to prove anything, I'd prove I don't need corporate brands to define my identity. C'mon, do you really think you are more successful because you paid more for your car than I did or that you have a corporate brand plastered all over your body or a piece of steel around you? The Genesis is just a smart pick all the way around. Still, I'm not too sure buying a $35,000 car is smart in any way. Whatever.
      • 6 Years Ago
      My opinion about hyundai genesis : What`s a point in getting a car that is agglutination of parts from their competitors , doesn`t offer something better or some new technology or what ever new or unigue styling , what`s more it`s even looking like their competitors ( e.g. inside like infinity , backlight like bmw , grill like mercedes and more ) . It`s like buying this chinese copy of fiat panda or whatever chinese copy . Hyundai is simply stealing when they do the same as competitors even not upgraded only 5 years later . It may be the best in their very attractive price range but it not better than more expensive cars it copies . I think in near future chinese will also do quite good copy of some premium brand car .
        • 6 Years Ago
        So... what was the point in buying the original Lexus LS?

        And I'd buy an ES over a Genesis - yeah, right (sorry, I'm not some blob who knows nothing about cars other than what marketing tells me).
        • 6 Years Ago
        The point of the original Lexus was that it used Lexus/Toyota made parts that they themselves engineered to compete against the most advanced automobiles...
        You do realize that the transmissions used in the V6 genesis are sourced from Toyota, right? Aisin supplies most of the automatic transmissions that modern Hyundais use because when Hyundai used to make their own transmissions their automatic transmissions were just plain awful. And Aisin's largest shareholder is Toyota (and Toyota is the only automobile manufacturer who is a major shareholder...all the other large shareholders are Japanese banks).
        Every time you buy a Genesis Toyota makes some money because Hyundai has to pay Aisin. And Aisin isn't ever going to give Toyota the latest technology. Which is why Toyota will get the latest 8-speed transmission and Hyundai will get an older 6-speed unit.
        And even in the V8 Genesis you can almost be sure that while ZF supplies the transmission they'll likely still favor other German companies like BMW since they've had a lot of history together.
      • 6 Years Ago
      Lord. Sounds like most of you Toyota, Lexus haters are from the Midwest. Please---- I just bought a IS over a BM and MB and a A4. Lexus is nothing by Luxury, try owning one then blab about not thinking Lexus is Luxury.
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