• May 19, 2008
So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag cloud. For instance, one of the biggest words on the Ferrari page is "red," while one of the (many) smallest words is "viagra."
Generic descriptors seem to take the biggest places for all of the brands (browse them here) and some of the small words make you wonder -- like "pirate" for BMW. Yet there are some other intriguing middle-sized words that could make you ask, "Is that what more than one person thinks when they see me?" BMW owners should take note that many people apparently see you all as a-holes (NSFW-ish), though take heart that no brand is sacred from this swarm attack. Thanks for the tip, Alex!

[Source: Brandtags]


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  • 40 Comments
      • 6 Years Ago
      I test drove a 1 and 3 series a few months back, I was on an empty 2-lane road going 10-15 mph over the speed limit and people (in old pickups and whatnot) were going out of their way to cut me off and antagonize me. It sucks that people assumed I was an asshat -- if I end up buying a BMW, I think I may end up driving like an arse just to not get run down.
        • 6 Years Ago
        That doesn't surprise me. I've lived in the exurbs for a while and pickups have often tailgated and tried to harrass my wife in our car. Apparently when it's a guy my size they are less aggressive, but one did spit on the windshield as he slowly passed in traffic going the opposite direction.

        This is our 3rd BMW and probably the last. In years past other cars just didn't handle that well, but in recent years there are substitutes that are good enough for us w/o the hassles involved in BMW ownership.

        I'm sure if you live in a uniformly upper-middle/upper class area sans envious haters, you wouldn't notice it, but around here it's a problem. I also note that when I'm in my work pickup they behave too. Perhaps they assume a guy who works for a living might just hop out with a crowbar and that BMW drivers are too worried about staining their slacks or spilling their cappucinos to do something. : )

        I also had a new Dodge Ram keyed at the mall 10 years ago, so it happens when anyone is jealous of anything you have. One of the consequences of our materialism-oriented society I guess.
        • 6 Years Ago
        try driving a bmw through kentucky with an obama sticker on it. that's an experience in southern hospitality...
      • 6 Years Ago
      The best Auto one has to be Subaru - Lesbians! ROFL
        • 6 Years Ago
        Well the lesbian ones were obvious for a subaru, I expected those. The one for subaru i didn't expect was "help! my penis is stuck in the toaster and this is my only form of communication!!"
      • 6 Years Ago
      I've owned several 3s, and I'm the track days, autocross, do my own work sort of owner that drives the cars within an inch of their life. That's what they're made for.

      Best way I heard it put by a guy who just bought an E36 M3: "I used to think BMW drivers were just a-holes, but now I understand, the car just makes you drive like a MANIAC."

      Like 3seriesisking said about Georgia, I'm from rural Tennessee and now live in Alabama, and I don't see that stereotype very often at all. Regardless, I don't care what they think -- I bought my cars to drive, not pose. I also paid less for all 5 of my used BMs than you'd pay for a brand new Kia.
      • 6 Years Ago
      I've never heard of anyone hating on BMW until I started reading here. I laways had the impression and I've gotten it from years of talking to people who only like american cars, that BMW was the only respectable non-american brand. And it was because they build great drivers cars and not rolling symbols of pretentiousness or soulless appliances. Thank God I don't buy anything based on popular opinion.
        • 6 Years Ago
        Neither had I. I live in the Georgia, not Atlanta. I have lived in rural, non-metro Atlanta Georgia my entire life. My first car was a BMW and have been a BMW owner ever since. I have never, not once been harassed for being a BMW driver. For those of you who have never been to rural GA before it is likely as backwards and "hick" as you might expect. From what I can tell, the people who think all BMW owners are A-holes are just as stupid and ignorant as anyone else in any part of the world who defaces someone else's personal property for no discernible reason. Just because there are those A-hole business degree types driving around places like L.A. or NY in a BMW cutting you off in traffic doesn't mean all BMW drivers are like that.

        PEOPLE ARE A-HOLES REGARDLESS OF WHAT KIND OF CAR THEY DRIVE.

        So a site like this and comments from people who are anti-BMW just for the heck of it should be seen as really just ridiculous to anyone with enough common sense to put their shoes on the right feet.
      • 6 Years Ago
      Mazda ought to be worried. Click it and see how little is there.
        • 6 Years Ago
        They shouldn't be too worried. I think it was just added today.
      • 6 Years Ago
      I just mainly got 007 references from Aston Martin, but the Jag ones were the funniest.
      • 6 Years Ago
      So ah, what do you guys think about Aston owners?
      • 6 Years Ago
      Being a former (not by choice) BMW driver, I'd have to agree that most people ASSume we are all a-holes. In reality, i was one of the more courteious drivers on the road. Sometimes going out of my way for the sole purpose of changing peoples perspective. Although, I would find my hard work pissed on by some douchebag in a 6 series on 22's going 100mph in a school zone, while screaming into his cell phone and weaving in an out of traffic.
      BTW, I had a 330ci and a 335i (Lemon)
        • 6 Years Ago
        @2004m3driver I second that
        • 6 Years Ago
        The most attractive A-Hole bmw is the 6 series. I have yet to see one in LA with stock rims.
      • 6 Years Ago
      The Segway one might be one of my favorites. But seeing reliable so large in the VW brand is kind of funny.
        • 6 Years Ago
        Take a look at Jaguar; it has "hand jobs" in there. That one made me shoot my gum into my sinuses.

        Please tell me I'm not the only one who remembers that reference.
          • 6 Years Ago
          I need to check and see if Boxy but Good is on there for Volvo
        • 6 Years Ago
        It is pretty funny that reliable is one of the biggest words on the VW page...of course taking away from this odd positive perception is the fact that HITLER appears to be in the largest font-size.

        Oh well, the word reliable on Toyota's page is way larger than VW's, and reliability is really all relative. Apparently the only major negative there is boring, but I suspect that a lot of people buy Toyota's for precisely that reason (I myself did).

        Kind of surprising is that truck is also pretty huge.
        • 6 Years Ago
        Jaguar: For men who would like handjobs from beautiful women they hardly know!

        Best movie ever.
      • 6 Years Ago
      I have to say that the BMW page was funny, but really - microsoft's was the best. Plenty of choice words about the company are enormous...
      • 6 Years Ago
      Subaru's page had the usual "CAR" and "Rally" in huge letters. Some of the smaller stuff was "bony boy racer brat" and "gay". Also, Austrailia popped up quite a bit...people must be a bit confused. The boy-racer thing gave me a good chuckle.

      There are 2 groups of BMW drivers that 90+ percent of them fit into. The auto-enthusiast owner, generally cool guys--and the generic rich guy, usually a tool. Only very rarely, you get someone who is in the middle, an enthusiast and a tosser.
      • 6 Years Ago
      Someone seriously keyed ASS across my hood. I have him on camera, but apparently it was some stranger who has no relations to me other than the fact that he hates my taste in cars. Blah nothing I can do about it though, because I have no idea who it was and it happened way after I got there so it couldn't haven been someone I accidentally cut off or anything. So many childish haters out there.
        • 6 Years Ago
        Jealousy is an ugly thing.
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