18 Articles
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Destiny: General Motors should bring back Pontiac

General Motors's revival of Pontiac is practically destiny.

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Should Pontiac be revived?

Question: What car brand should come back?

Founded in 1926, Pontiac was named after a Ottawa Chief who also had an entire city named after him. Legendary wouldn't you say?

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Packard should return to fill a void in American luxury

Bringing back an important brand.

Seems more and more these days iconic car brands are rising from the ashes and staking their claim in today's auto market. A lot of those brands hinge on their past heritage and come back bolstered by some parent OEM. I for one am a very big fan of this, as long as the execution stays true to that heritage

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Pontiac could be a phoenix rising from the ashes

A new Pontiac for a new age.

GM should unleash new Pontiac models with a Cruze SS, Fiero, Firebird and GTO joining the mix.

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Why FCA needs to resurrect Eagle

Long live the Talon!

FCA can only rely on large vehicles for so long.

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Why Pontiac should come back and how it can be relevant again

A road map to revival.

How Pontiac can appeal to a new generation of performance vehicle buyers.

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What car brand should come back?

History is littered with failed car brands awaiting reanimation.

Let's look at the candidates, evaluate their merits, and see if we can agree which brand deserves to rise from the ashes.

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Pontiac should come back as a performance division for GM

Pontiac deserves a rebirth.

Bring back the former Super Sport (SS) models under the Pontiac brand.

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A case for Pontiac's return

Read on to find out why it was chosen.

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Packard should rise from the ashes

Early 20th Century automotive style, grace and class personified.

If ever there was an automotive brand that had style, and by that I mean "American" style, it was Packard.

Why Kia doesn't need a premium brand

The love of all things "premium" shows no signs of slowing down and it's becoming a join-or-die situation for some companies.

Report
Autoextremist offers up unvarnished Brand Image Meter

"Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant.

Study
BMW named most valuable car brand

In the latest release of its BrandZ Top 100 Most Valuable Global Brands study, market researchers Milward Brown have given BMW the highest ranking of any carmaker, according to Automotive News. Toyota – last year's winner – finished second, followed by Mercedes-Benz, Honda and Jeff Sabatini

Toyota drops in Best Global Brands Rankings, still top auto brand

Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands – "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their income. Some of those stipulations are why you won't find companies like Mars or The BBC or even Wal-Mart on the list.

CAR releases updated "tube map" of the auto world

Subway Map to the Auto World – Click above for high-res image gallery

How Many Brands Are Too Many? - Autoline on Autoblog with John McElroy

With gas prices soaring and SUV sales sinking, General Motors just put its HUMMER brand under "strategic review." That's generally the term used when a company is getting ready to dump a brand. And that begs the question, how many brands does a car company really need?

We say BMW, you say...

So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag

Chevrolet quietly eyes its Saturn rival

Could there be some dissension among the General’s troops?