Brands
Destiny: General Motors should bring back Pontiac
General Motors's revival of Pontiac is practically destiny.
Should Pontiac be revived?
Founded in 1926, Pontiac was named after a Ottawa Chief who also had an entire city named after him. Legendary wouldn't you say?
Packard should return to fill a void in American luxury
Seems more and more these days iconic car brands are rising from the ashes and staking their claim in today's auto market. A lot of those brands hinge on their past heritage and come back bolstered by some parent OEM. I for one am a very big fan of this, as long as the execution stays true to that heritage
Pontiac could be a phoenix rising from the ashes
GM should unleash new Pontiac models with a Cruze SS, Fiero, Firebird and GTO joining the mix.
Why Pontiac should come back and how it can be relevant again
How Pontiac can appeal to a new generation of performance vehicle buyers.
What car brand should come back?
Let's look at the candidates, evaluate their merits, and see if we can agree which brand deserves to rise from the ashes.
Pontiac should come back as a performance division for GM
Bring back the former Super Sport (SS) models under the Pontiac brand.
Packard should rise from the ashes
If ever there was an automotive brand that had style, and by that I mean "American" style, it was Packard.
Why Kia doesn't need a premium brand
The love of all things "premium" shows no signs of slowing down and it's becoming a join-or-die situation for some companies.
Autoextremist offers up unvarnished Brand Image Meter
"Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant.
BMW named most valuable car brand
In the latest release of its BrandZ Top 100 Most Valuable Global Brands study, market researchers Milward Brown have given BMW the highest ranking of any carmaker, according to Automotive News. Toyota – last year's winner – finished second, followed by Mercedes-Benz, Honda and Jeff Sabatini
Toyota drops in Best Global Brands Rankings, still top auto brand
Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands – "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their income. Some of those stipulations are why you won't find companies like Mars or The BBC or even Wal-Mart on the list.
CAR releases updated "tube map" of the auto world
Subway Map to the Auto World – Click above for high-res image gallery
How Many Brands Are Too Many? - Autoline on Autoblog with John McElroy
With gas prices soaring and SUV sales sinking, General Motors just put its HUMMER brand under "strategic review." That's generally the term used when a company is getting ready to dump a brand. And that begs the question, how many brands does a car company really need?
We say BMW, you say...
So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag
Chevrolet quietly eyes its Saturn rival
Could there be some dissension among the General’s troops?