Alfa reveals voters' choice for new MiTo badge

Alfa Romeo has mounted a concerted campaign to get the public involved in shaping the brand image of its new Mi.To hatchback. One of the earliest steps was to hold an online contest to determine the vehicle's name, but ultimately rejected the winning proposal "Furiosa" in favor of the quirky MiTo nameplate. Since then the Italian automaker took a page out of our favorite playbook by launching the MiTo blog, and most recently held another contest to select the car's badge.

Out of all the proposals, this is the one that won out. The dynamic script that was our first choice came in second, followed by five more proposals that scored farther down the chart. Although we think it was a mistake to ditch the more evocative Furiosa name in the first place, we wonder what people were smoking when they picked this badge. Where's the rest of it? If you think otherwise, voice your opinion in our comments section below.

[Source: Alfa Romeo]

Reader Comments (Page 1 of 2)








Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

Featured Galleries

  • SEMA 2009: HPP Daytona Challenger
  • LA Design Challenge 2009 Competitors
  • SEMA 2009: 1962 Chevrolet Corvette C1-RS
  • SEMA 2009: Bigfoot
  • SEMA 2009: Black Bison Toyota Alphard
  • Ford's Inflatable Seat Belts
  • 2011 Porsche Boxster Spyder
  • Shelby Turbocharged Mustang
  • Jetta TDI Cup Street Edition
  • SEMA 2009: Ringbrothers 1964 Ford Fairlane
  • SEMA 2009: Lexus F-Sport
  • SEMA 2009: Hennessey HPE700 Camaro
AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum