• Jan 13, 2008
click above for more high-res images of the Dodge Demon Concept

The Dodge Demon has been hinted and anti-hinted for production, and it seems that the sports car will indeed make it into showrooms. Unfortunately, according to AutoWeek, the Demon will wind up on a front wheel drive chassis from Chery. The 1993 Mercury Capri Demon's switch to FF has been partially driven by emissions regulations, says Chrysler's Tom LaSorda, but we think it's more likely due to build cost. There is a direct-injection engine in development, which should also help the Demon meet upcoming emissions standards while offering strong performance. The Chery platform will doubtlessly be re-jiggered for the Demon, but we predict that the MX-5 is in no danger of losing its primacy in the segment. Perhaps in acknowledgment of dynamic shortcomings, one of the major selling factors for the Demon will be a price lower than the Mazda or GM's Solstice/Sky twins, the car's main competitors. Here's hoping that no matter what's underneath the Demon, it still looks as hot as the concept when it hits stores.

[Source: AutoWeek]



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  • 67 Comments
      • 7 Years Ago
      NOOOOOOOOOOOOOO!
      • 7 Years Ago
      What Chrysler needs to do is to keep price down. Let's be honest Sky and Miata are not all that affordable, Sky starts at 25 is i am not mistaken and if you want a power roof with your Miata its MSRP is about 25-26.

      This car has a chance to became avery young mans dream and many will buy it...............if the price stays low.

      Front or rear wheel won't matter much, interior, quality and price will matter much, much more.
        • 7 Years Ago
        Lowest cost will make you nothing if you can't sell it. Front wheel drive in a roadster ain't where it's at. Them's the facts ma'hm.
        • 7 Years Ago
        You don't need a PRHT Miata, the soft top works just fine, and that comes in at an absolutely affordable $21,200. Throw in the fact that the Miata is the absolute benchmark for affordable handling, and then add in that the build quality is pretty damn decent, and you have every reason why it's still going to kick this wanna-be's ass six ways from Sunday.

        Unless this car comes in at $10,000 and has an interior and exterior to match the Miata and Solstice, then there is no reason to even give it a second look if you're in the market for an affordable sports car. That's not even mentioning that there's no way the driving dynamics are going to come anywhere close to the Miata, or even the Sol-SKY for that matter, given that it's going to be built on some budget Chinese FWD platform.
      • 7 Years Ago
      Fail.
      • 7 Years Ago
      I kinda figured Chrysler would go FWD with this. When Chrysler hinted that should the Demon go to production, it would be targeted toward the low-end of the market, I think that anybody who had even a bit of objectivity about the car should have seen FWD written all over the walls.

      I don't think this is that bad though. There are many very fun and sporty FWD cards. Hell, if Chrysler could get the Demon to have the same handling feel as the Focus and keep it in somewhat the same price range, I think they will have done very well.

      Where I am disappointed is the Chery platform. Why? With the partnership that they have with Mitsubishi, why would they pass on the GS platform for this car? They've already proven that it can easily be used in $13-15k autos.

      And aside from the fact that the GS is already a proven, solid FWD platform, there's the fact that it's basically ready to go. Why throw the extra money into modifying an unproven platform from a Chinese company?
        • 7 Years Ago
        Finally, a reasonable comment.

        The Chinese thing is a bit too much, but people won't care if it is FWD or Rear as long as it is cool, and drives well......and is quality.
        • 7 Years Ago
        Actually, Chery is a known quantity...it's known for poor quality, poor crash test results and poor copies of other vehicles. Chrysler will launch the Demon to poor reviews due to build quality. They will invest the time to train Chery to build it well, but it will be too late, and the car will die. Chery will relaunch it as their own, with all the Chrysler investment paid, for 1/2 of original, but will strip the best bits off, so it will still suck.
      • 7 Years Ago
      Can someone just take them into fire sale bankruptcy now? I can't take these crappy cars anymore.
        • 7 Years Ago
        that does seem to be the most likely end result

        chrysler as a brand for chinese imported vehicles + wranglers and rams
        • 7 Years Ago
        Cerberus is preparing Chrysler for a resale to the Chinese after replacing its entire passenger car line up with Chinese built vehicles.

        Basically, Chrysler becomes nothing more than a Chinese vehicle importer in the US, attracting high bids from Chinese automakers desiring to enter the US directly when Chrysler is up for resale 5 years from now.
      • 7 Years Ago
      In the words of Ace Ventura,

      Lew-hew-hew--- se-her.

      Lew-sers, lew-sers.

      Have an NB Miata. Like the Sky Redline. Not even considering this thing, and have always not been in favor of it's styling.

      It was ugly before. Now it is ugly and technically deficient. Zai Jian (Goodbye in chinese, I just looked it up.)
      • 7 Years Ago
      I'm gonna go outside now and give my Miata a hug.
        • 7 Years Ago
        *insert gay joke here*
      • 7 Years Ago
      If Chery is that bad, then I don't think Chrysler will continue to work with Chery after the Dodge, Fiat wouldn't trust Chery to make engines for them or the Israeli Quantum wouln't even bother to form joint venture with Chery.
      • 7 Years Ago
      I think you meant "young woman's dream" Mike. Most guys in my unit are laughing.
      • 7 Years Ago
      Chalk up yet another countless failure in the making for Chrysler.
        • 7 Years Ago
        Jesus. FWD *and* a Chery platform? I don't think I could have come up with a better plan for sports-car failure if I tried.

        I guess they could throw some Firestone Wilderness A/Ts on while they're at it.
        • 7 Years Ago
        Stupid. And then they'll wonder why it doesn't sell.

        Hell, even GM figured out that a roadster needs to be RWD.
        • 7 Years Ago
        You're right Nick. Why these Mopar people constantly screw up a potential huge success with a brain fart just can't be explained. Prowler-no V8, Crossfire-no V8, now this and the Caliber with wrong end drive. They DESERVE to go under. A-holes.
        • 7 Years Ago
        I agree! What in the wide world of sports are these people thinking! They obviously don't know their audience. What a shame.
      • 7 Years Ago
      Young man's dream?

      Maybe a 16 year old who doesn't know a clutch from a brake rotor.

      More like "young girl's dream" really. This thing has chick-car written all over it. Its so cuuuuuuuuuuute, and its easy to drive!
      • 7 Years Ago
      When is someone gonna stick a fork in the "new" (once again)CHRYSLER??? Their management obviously has no clue what the public wants.

      Others have mentioned FWD as not being a kiss of death. Talon/ Eclipse, Civic/ CRXs GTI's, Mini Coopers have been their "answers" to good FWD cars... I had a FWD Eagle Talon... & those were very good cars & had a racing history BUT a Talon & SRT-4 / Neon demographic is not related to a true two seat, roadster concept!

      A Solstice / Sky or Miata buyer were not shopping for Honda Civic Rs, VW GTI's/ R32s.... The Demon targeted the Miata, Sky & Solstice.

      Chrysler needs pure concepts that create real buzz... not plugging holes in their line up with half-ass attempts.

      They should stick to SUV & Trucks... figure out the CAFE issues with that
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