Filed under: Etc., Marketing/Advertising, Honda
Honda's Rose Parade float a transformer
click above image to view more high-res res pics of the Honda float
And you thought you were going to have to wait until next summer for the Transformers sequel. Well, thanks to Honda, you only have to wait until the Rose Bowl Parade to see shape-shifting-mechanical-flying things. Honda, long a sponsor of the parade, will be entering a float called "Passport to the Future." The trick: it turns from float into flying machine.
A huge, flower-covered Honda Ridgeline-type truck will sit atop a bed of multi-colored flowers. At the appointed time, the engine bay will turn into a cockpit, the sides will become wings, jet engines will emerge from the bed, and it will tuck its wheels and take flight in a cloud of steam. At the wheel will be a replica of Honda's personal robot, ASIMO.
Steve Morikawa, assistant VP of American Honda, said the company "is committed to creating products that give people mobility -- on both two and four wheels, and soon, in the skies. This year's float takes a fun and imaginative look at what the future of mobility might hold." If that means robots flying floral Ridgelines, it's going to be an exciting future indeed.
Thanks for the tip, Jonathan!
[Source: Street Import Online]
Reader Comments (Page 1 of 1)
Benfolio 11:06AM (12/29/2007)
Yeah, weren't we supposed to have flying cars by now? Shut UP Honda. Stupids.
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Dan Parmelee 11:38AM (12/29/2007)
Can't wait to see it!
Jimbo 1:55PM (12/29/2007)
I think this is more along the lines of M.A.S.K. than Transformers.
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Brent 3:27PM (12/29/2007)
I thought GM was the Transformers brand of choice.
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nick 12:47AM (12/30/2007)
Hmm, will have to keep an eye out for this one. Thanks for the heads up
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Wow 10:59AM (12/30/2007)
Those materials should at least help combat McHonda's torque issues. Now if they could design a decent looking McAutomobile...
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iomatic 1:42PM (12/30/2007)
OK, OK, Wow, we get it; you hate Hondas. Why can't you just post about WRXs that you love so much? You know what they say about people who hatah-post -- they secretly love it.
You Honda Fanboy.
:D
That is one ugly float, though.
Patrick 8:39PM (1/01/2008)
Obviously the point of this flew over some heads... the float ties together three different areas of Honda.
The Ridgeline vehicle, the Asimo robot, and Honda Aviation with their new HondaJet product, which is thankfully not a transforming stunt car.
Honda's image advertising often plays up the wide range of things they call Honda, from snowblowers to lawnmowers, to F-1 cars, to street cars, robots, and now a jet. The float follows that pattern.
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