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Click on the photo for a gallery of high-res photos of the Chevy Beat

At the New York Auto Show today, GM Design VP Ed Welburn unveiled his trio of concept mini cars including the Chevy Beat. All three are based on GM's new global mini-car platform that will form the basis of the next generation of cars like the Opel Corsa, Daewoo Matiz and other models around the world. The Beat is designed as the sportiest of the triplets with a 1.2L turbocharged gas engine mated to an automatic transmission. Not a lot of other details are available yet but the Beat is the only one of the three with an interior. As we told you earlier, GM is allowing the public to vote for which of the three concepts is the best, with the winner ultimately influencing future small cars built off the global platform.

Check out the GM press release after the jump, as well as our live shots of the Beat in the updated gallery and a video of the concept's reveal after the jump.

You can view all the debuts and galleries from the New York Auto Show here.

[Source: General Motors]





PRESS RELEASE:

CHEVROLET BEAT CONCEPT: MICRO IMPORT TUNER

NEW YORK – Injo Kim was inspired by everyday heroes when he led the team that designed the Chevrolet Beat concept, which debuts today at the New York Auto Show.

"Every morning when you wake up, you yearn to be a hero that day," said Kim, assistant manager of the minicar exterior design team at GM's Design Center in Inchon, South Korea. And in Kim's mind, that hero is driving the Beat, Chevrolet's concept interpretation of a micro import tuner that's "simple, free and casual, with a strong heart."

The Chevrolet Beat is a front-wheel-drive, three-door hatchback wrapped in a bright Vertigo Green exterior finish that exudes energy and extends into the interior. The overall mood of the exterior and interior design is that of a high-performance, high-tech micro tuner car, with fascias, rocker panels, lamps and wheels enhanced for personalization, a strong trend among buyers in this market.

The Beat exterior lines convey speed, with a fast, dramatic, sloping rake from the top of the rear spoiler down to the hood, and elongated front LED headlamps that seem to extend from the base of the twin-port grille to the A-pillar. Integrated door handles set flush within the B-pillar give the doors a clean, uncluttered look. Big, bold, 17-inch wheels are pushed to the corners, and brake calipers in matching Vertigo Green provide a dash of drama at the wheels. The rear fascia carries Chevrolet's trademark twin taillamps; these LED lamps are set vertically, extending just under the rear glass.

The high energy continues inside the Tachyon Black/Titanium interior with a wraparound dash in Vertigo Green, and a dashboard that features color-coordinated fabric. The green is further pulled through with contrasting stitching on the fabric and mesh seats. The black headliner features fiber-optic lights that create a "star" effect.

Young buyers expect technology, and the Beat delivers, with a center stack that has a pop-up feature. When pushed up, the door reveals a navigation system and when pushed down it reveals a useful center storage compartment. The premium Alpine sound system features six speakers and a trunk-mounted subwoofer.

"The sound system and the pop-up juke box will always make you the life of the party," said Sungtae Baek, interior designer for the Chevrolet Beat.

Keeping the Beat on the move is a 1.2-liter turbocharged gas engine mated to an automatic transmission.


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  • 22 Comments
      • 7 Years Ago
      I agree this could be a sales hit, but I doubt GM will build them. If this were Toyota, it would be the new Scions and we would see them in the months to come. Since it is GM, it will be years or never when these hit the streets.
      • 7 Years Ago
      that pudgy bleach blonde with the weird face is a perfect match for that car!
      • 7 Years Ago
      Awesome little boy-racer car! I really like the design.
      Wish it was the WTCC Ultra though (with 4-doors and bigger motor and a diesel at that).

      Man are all unveilings as awful as this???

      • 7 Years Ago
      It's ugly head-on, looks better from the side, but the interior is a definite winner! (coming from a Lotus Elise driver)
      • 7 Years Ago
      Auto Shows should not even allow "concept cars" -- only production vechicles.

      I don't get the purpose of concept cars that are never intended for production. What am I missing?
      • 7 Years Ago
      Don't care what you say- I dig it.
      Neff- Twins come in two's, triplets come in three's- like the pedals hanging from the dashboard of this automatic transmission car.
      • 7 Years Ago
      Please read this article in the Detroit news. We need these cars here in the U.S. It does not look like G.M will sell them here.
      http://detnews.com/apps/pbcs.dll/article?AID=/20070404/AUTO04/704040451/1364
      From article "In an interview with reporters after revealing the three concept cars, GM Vice Chairman Bob Lutz said it currently was unlikely that GM will build any of the triplet concepts for sale in the United States, unless there was a dramatic prolonged increase in fuel prices or an "unforeseen" change in fashion for small cars here. He also said the vehicles could be priced starting at $10,000 and could be built in either China or India. All of the triplets would get in the high 40 or 50 mile per gallon fuel economy range.
      Lutz noted that the vehicles aren't currently being designed to meet rigorous U.S. safety requirements, another sign the company isn't likely to bring any of the three vehicles designed at GM's South Korean design studio to the U.S. market."
      For G.M. to change its image these are exactly the cars they need to sell in the U.S. Please help publicize this.
      You can also vote here:
      http://info.detnews.com/autostalk/lettersindex.cfm?topic=Mini_Chevys&forum=autostalk
      • 7 Years Ago
      This is actually my favourite of the 3 new concepts from Chevy, but the back looks stolen from something I saw in Japan.
      • 7 Years Ago
      Wow! That's a cool little car. They will sell lots to young first time buyers IF they keep that trendy styling AS IS.

      GM is notorious for the "bait-and-switch-show-car-looks-nothing-like-production-version" not to mention "badge engineering".

      Come on GM, dig yourself out of your own hole and don't let the bean counters and bureaucrats ruin this potential sales hit!
      • 7 Years Ago
      Aw-right! GM finally admits there's a generation born after the Boomers and Yuppies. Altho' the General kind of blew the Yuppie thing as well when they were scooping up Bimmers and Mercs. Pontiacs would have made excellent BMWs, while Buicks could have rousted the Mercedes crowd. Caddy should have moved upscale long ago to lose its 'pimp-mobile' status.

      Anyhoo, in my order of preference:
      1. The BEAT: the right engine, the right styling
      2. The TRAX: yech ugly headlights; thought it was underpowered with a 1.0L gas, but was unaware of the rear wheel battery pack. Don't know how good that would be without driving it.
      3. The GROOVE: Aw'c'mon...a 1.0L diesel; you gotta be kidding! Do you have to get out and push it over speed bumps? I would probably like this entry better if it were more 'gangsta' in appearance such a suicide doors and 1920s rear truck design (something Bob Lutz remembers well, ha-ha-ha).

      Overall...great nomenclature! monikers that reflect my XYZ generation.
      ...Import status (even from Korea) is a good cachet as well as being good economics.
      ...Really Rad that they're Chevy's and not Saturns, Pontiacs or Buicks. Keep it that way.

      One item is missing from the line-up though.
      The Chevy "DEUCE".
      I would trade my Scion tC for a L'il DEUCE coupe in a heartBEAT! The Aveo nameplate is unappealing and the styling unFIT and too pedestrian for my taste.

      Kudos to see you on the TRAX and in the GROOVE with the BEAT of our generation. Make all three plus the DEUCE please.

      Yeah the profits are slim in this category, but think of it more as an investment in the future.
      Remember the old adage:
      If you can get them in a Chevy to begin with, they'll stick with it when it's time to trade.
      • 7 Years Ago
      Good idea for urban living... but ugly.... The Groove and Trax look so much better then this one.
      • 7 Years Ago
      Great coverage AutoBlog! So do these show planners feel that people dancing around the cars adds something or makes the cars seem cooler? It's so silly it hurts.
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