• Feb 28, 2007
Lamborghini has been on something of a roll lately. It had a record year last year with 2,087 units sold. It introduced special editions of the Murcielago and Gallardo, as well as upgraded the "regular" Murci to LP640 status. A roadster version of the LP640 was a no-brainer and showed up soon after. They also let slip that a super lightweight version of the bread-and-butter Gallardo would be debuting in Geneva. So there are lots of reasons to smile if you're with Lamborghini or an enthusiast who follows the way of the bull. One particular highlight must have been seeing a Murci Roadster pop up in Batman Begins. As playboy Bruce Wayne, the Dark Knight escorts a pair of lovelies to dinner and makes a most dramatic exit after an impromptu dip in the fountain. Uma Thurman will also be piloting a Lambo on the small screen in Pirelli's mini feature "Mission Zero", though this time a Gallardo Spyder. Well, it looks like we might be seeing even more of Lamborghini on the big screen in the near future.
Despite the good press for Lamborghini, there have been rumblings that VW might want to shed its supercar brand. And even with more than 2,000 sales last year, that was less than half of archrival Ferrari's U.S. total. Even though Volkswagen has said it is committed to keeping Lambo, and Bugatti for that matter, a sales boost sure would help. Lamborghini's highest profile vehicle, the Murcielago Roadster LP640 was a star of the recent North American International Auto Show last month in Detroit, but getting it into the next Batman movie should get it even more international attention, and that appears to be the plan. Brandweek recently sat down with Automobili Lamborghini CEO, Stephan Winkelmann, to discuss the company's U.S. strategies. Follow the read link for the whole interview.

[Source: Brandweek]


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    • 1 Second Ago
  • 6 Comments
      • 7 Years Ago
      They dont sell more because they have a limit on the amount they produce to keep it unique, just like bentley, bentleys could sell SO MUCH
      • 7 Years Ago
      Volkswagen sell Lamborghini?!?!
      NEVER!!! That would be as stupid as Ford selling Aston Martin...
      • 7 Years Ago
      2#
      Apparently, you care enough to post.
      • 7 Years Ago
      If I recall correctly it was Porsche that suggested VW kill off Lambo and Bugatti and focus on higher volume models; also move production to China and India instead of Germany as to make the vehicles cheaper in price due to lower wages there.

      Personally I find that really weak. If Porsche is so confident that they are the best, then why fear competition from lower volume competitors like Lambo ? It just goes to show that Porsche is afraid to loose market share to the oh so good-looking Lambos; and they should be if you ask me...
      • 7 Years Ago
      Makes sense. "Murcielago" means "Bat" in Spanish after all.
      • 7 Years Ago
      Who really cares???