Chrysler extends Employee Pricing incentives
We doubt that anyone thinks this is a surprise, given the Chrysler Group's abysmal sales performance and mounting inventory, but the company announced Tuesday that it has extended its Employee Pricing Plus discount program for another month, to August 31.The program will continue unchanged, with customers offered a choice of Employee Pricing, zero percent financing for 36 months or model-specific rebates.
So far, Dr. Z's Chrysler gang are on their own in offering another big summertime incentive program, as Ford and General Motors seem firm in their resolve to not repeat last summer's huge programs.
[Source: Automotive News]
Reader Comments (Page 1 of 1)
Glenn A. 3:20PM (8/01/2006)
Does't seem as if slapping money on the hood of crap-build, gas-oh-hog-ic cars is working any better for DCX than it did for GM last year.
See the post above, sales last month for Chrysler brands DOWN 37%.
Wow, maybe The Truth About Cars should do a Death Watch for Chrysler as well as add one for Ford.
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Will Wheeler 4:19PM (8/01/2006)
It's really sad that they are so short sighted. When you offer blowout pricing in the previous year, you have to expect that a lot of people bought cars last year who otherwise would not have. Even though they are Chryslers, most of those cars are probably still on the road, and running fine.
All they did was condense a years worth of sales into a summer. Also, when you have too many special sales, people come to expect them, and then when there is no "sale" people just wait for the next round of discounts.
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All World Automotive 11:16AM (8/10/2006)
It doesn't make a whole lot of sense, basically all they do with these specials is put a band aid on a bigger issue
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