• Jul 18th 2006 at 1:51PM
  • 22

Today in London, Kia released photos of the new European-market family car that the company will debut later this year at the Paris auto show. Known only by the code name "ED," the five-door will do battle with C-segmant stalwarts like the Ford Focus, Renault Megane and Opel Astra.

"ED" stands for European design, and the car will be produced at Kia's Zilina, Slovakia plant. Underhood, "ED" will be available with three different gasoline engines and one diesel. A station wagon and 3-door variant are also in the cards. If you're outside Europe and want one, you're going to be disappointed. "ED" is a Europe-only effort.

Kia will keep the name under wraps until the car gets it's formal introduction in Paris this September. Whatever it's called, it looks like a nice little car. Too bad it's not in the company's North American plans.

(Additional info, photo after the jump)

[Source: Kia]


Press Release:


Kia Motors Corporation issued the first official photographs of its all-new family car – code named 'ED' – at the British International Motor Show in London today. Created especially for European consumers, the new model will be Kia's strongest-ever contender for C-segment honours when it goes on sale across Europe in December 2006 – a genuine challenger to the established class leaders.

The 4.2-metre long ED has an unusually long wheelbase (2,650 mm) and will offer class-leading interior space, plus highly competitive levels of equipment and state-of-the-art active and passive safety. From launch, a range of four engines will be available, including 1.4, 1.6 and 2.0-litre CVVT gasoline engines and an all-new 1.6-litre VGT diesel engine.

"Our new C-segment model is code named 'ED' because it is a European Design created with European consumers in mind," explains Jean-Charles Lievens, Senior Vice President Kia Motors Europe. "Our ED production model's styling highlights that this car is a truly European design, tailored precisely to the C-Segment which is uniquely important in Europe. ED is truly a car designed in Europe, manufactured in Europe, to be marketed exclusively in Europe, to fulfil 100% of European customers' needs."

With its 'tough not rough' appearance, combining strongly solid forms with sensitively flowing lines, jewel-like detailing and a broad stance, ED points towards the future elements of Kia's evolving design language – like the cee'd concept car shown by Kia at the Geneva Show earlier this year and at the British Show today.

Kia's latest C-segment model, the ED will be produced at Kia's first-ever European manufacturing facility at Zilina in Slovakia. It will be marketed exclusively in Europe and the five-door launch models will be joined by a range of station wagons and sporty three-door hatchback models from September and December 2007, respectively.

The all-new Kia five-door family hatchback will make its world premiere at the Mondial de L'Automobile in Paris, France, on 28 September 2006, when its name will be revealed.

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    • 1 Second Ago
      • 9 Years Ago
      Yes, it may be a bit derivative, but overall this is a mature design (i.e., well-developed, clean, and honest with good shelf-life, and no gimmicks).

      Yes, it evokes the Mazda3 in general packaging, the character line and shoulder running the length of the car, and the upturned rear quarter window. And, yes the front grille and lights look a bit like a Nissan. You might even see a bit of GM's Sequel concept car in the front visage, http://www.gm.com/company/gm_exp_live/events/naias_2005/html/cc01_images.html).

      But, these are all good elements that are brought together in a harmonious, attractive way. I wish Hyundai would bring it to these shores.
      • 9 Years Ago
      Wow. A couple years ago I owned a Mazda Protege5. Around that time Kia came out with the Spectra5, which blantently ripped off the P5.

      Now this? From the side, this cars resemblence to a Mazda3 is unmistakable. Yes, a Kia3, or a Rio3 perhaps.

      Are you sure they aren't using Mazda bodypanels?
      • 9 Years Ago
      you all are boring. I am so tired of the "this car looks like that one" routine. If you try hard enough, you can find similarities between any two cars. I guess it is something 'clever' for people to do, though, that have nothing important to say.
      • 9 Years Ago
      It's just another bland-looking Korean car. If they can get it to drive well they might be on to something though. The first of the Korean/Malaysian/Chinese to actually work really hard on the handling dynamics of a car will steal a march on the others and may get themselves some real respect in the market.
      • 9 Years Ago
      Looks better than a Mazda 3.
      • 9 Years Ago
      looks better than a Mazda 3.
      • 9 Years Ago
      It's a good thing they don't bring it over here. Over here, people know 'ED' as Erectile Dysfunction. It would be tough to sell a car named after that.
      • 9 Years Ago
      There already is a European Designed C-Segment car made in Korea sold globally, produced by the #2 manufacturer in Korea. GMDAT.

      It's called the Chevrolet Lacetti, but also sold as the Daewoo Lacetti, Chevrolet Optra, Suzuki Reno, Buick Excelle HSV, Holden Viva.

      And much agreed with respondant #3 (Hung2).. It DOES look like a baby Nissan Murano.

      • 9 Years Ago
      This car's style is derivative (Mazda 3, Murano) but it looks pretty decent to me. It's especially true when you compare it with the ugly POS called Amanti :-)
      • 9 Years Ago
      I like it.
      • 9 Years Ago
      Perhaps its because it looks so much like the Mazda3 that I like it better than the US maket Spectra5, which is Kia's Mazda3 wannabe over here:


      It just does not have the big wheels and aggressive look of the mazda though - still looks like a wagon.

      But I have to wonder if Mazda wasn't looking at the BMW 1series when they made the 3 - who was first?

      • 9 Years Ago
      I'm so used to people "borrowing" design elements form others that I didn't even notice the Altima/Murano styling when I wrote this.

      Let me throw in a little Subaru for ya: the grille.

      All that said, I think it's still a pretty nice little hatchback. Derivative is fine with me if it's done ok. And keep in mind this is for Europe, where Altima doesn't exist. So they won't notice THAT part of the design.
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