• Jul 7, 2006
Well, Mitsubishi has done it. They have created the most  quintessentially Japanese car ... EVER.

We bring you, dear Autoblog readers, the Mitsubishi i "Princess Kitty" Hello Kitty limited edition. And by limited, we mean one.

The Princess Kitty is finished in pink, with matching paint applied to the wheels. The Hello Kitty trademark ribbon logo is applied to the front doors and roof, while the rear doors get a "Princess Kitty" graphic with the lovable cartoon character's face. The back window also gets a large Hello Kitty face decal. The sideview mirrors feature Hello Kitty's face in relief.

Inside, occupants rest on  pink-and-white striped seatcovers adorned with the "Princess kitty" logo. The headrest covers are the shape of Hello Kitty's head, complete with ribbon on the left ear. It may be the friendliest-looking kei car ever made.

The one-off special will be displayed at the Mitsukoshi department store in Tokyo's Nihonbashi district from July 25th - 31st 2006. From the 25th to the 29th at 10:20 AM local time, interested buyers can register for the opportunity to buy the car. At 10:30 on the 29th, one name will be pulled and that person will be allowed to buy the car for ¥2,100,000 -- 200,000 of which goes to Japan's UNICEF. (For our American readers, that purchase price translates to a little over $18,200 USD.)

The i "Princess Kitty" edition is spec'd as a 2WD i "G" grade, powered by the 660cc turbocharged MIVEC 3-cylinder. It makes 64 horsepower and is mated to a 4-speed automatic transmission.

This year marks the conclusion of Mitsubishi's and Sanrio's agreement which saw Hello Kitty used in Mitsubishi promotional and advertising efforts. And really, marketing-wise, ending the relationship with this car is the equivalent of going out on top like DiMaggio.

(More pics after the jump)

[Source: Mitsubishi Motors Japan]




Additional Photos:
Mitsubishi i Mitsubishi i Mitsubishi i Mitsubishi i Mitsubishi i
Mitsubishi i


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  • 46 Comments
      • 8 Years Ago
      I was hoping for a Macross Lancer Revolution myself.
      • 8 Years Ago
      That's why GM can't compete! Between this thing and the Scion "X-Box" XB, we are getting our asses kicked.

      We need a Transformers edition of the upcoming Camero as soon as they make that thing. Or how about an Elmo edition of the Ford Focus? Maybe a "Bratz" version of the "not-so-cute" Dodge Calber is the ticket to Big Three dominance.

      Lets go guys.
      gbh
      • 8 Years Ago
      I'm only surprised that it hasn't happened till now.

      'Hello Kitty' has been licensed to a producer of just about every product known to man.

      My personal favorite in the 'so-sick-and-wrong-that-it's-great' category is the 'Hello Kitty' umm, *personal massager*.

      Giving 'Hello Kitty' a wonderful double entendre.
      • 6 Years Ago
      WOW----- I Love IT!!!!!! Yes you have to be a girl to really appreciate it! Great Job it's supper cute!
      ♥Amire♥
      • 8 Years Ago
      I like the non Kitty version. I would buy on in black.
      Virginia rand
      • 8 Years Ago
      I want it! I want it!
      CINDY WILLIAMS
      • 8 Years Ago
      I WANT ONE I LOVE IT
      brian
      • 8 Years Ago
      i love it so much i want to by a truck and cammo it out because deer/elk will see it and they are food!!!
      Brenda
      • 8 Years Ago
      I think it's adorable and very creative!I'd drive it just to hear the comments and see the faces of people as I purr down the road!
      • 8 Years Ago
      My six-year-old daughter wants one.
      • 8 Years Ago
      Ignoring the particularly girly pimped version the car is actually a good looking vehicle and small, so should be cheap to run as well. I can see girls wanting to be taken out in it but how many guys would want to get in it, I do not know? :-)
      • 8 Years Ago
      Thanks God is Just a limited edition!
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