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EVS: Why Toyota set sales numbers for RAV4 EV at just 2,600

Last week, Toyota unveiled the all-new RAV4 EV and announced two important numbers: a $49,800 MSRP and a sales target of just 2,600 over the next three years. There's more to the story, though, as told to us by Bob Carter, group vice president and general manager of Toyota Division at Toyota Motor Sales U.S.A. The short version