Ram and Sports Illustrated celebrate freedom by recreating Emanuel Leutze's "Washington Crossing the Delaware" in the only way they know how: With swimsuit models and a pickup truck. (The resulting video may not be strictly safe for work, though.)
Sports Illustrated Swimsuit Edition
Not long ago, Buick released the behind-the-scenes video of its Enclave commercial with Marisa Miller, and now the supermodel's 30-second spot has begun airing. Note: This is a spot for the current Enclave, not the refreshed 2013 model the debuted during April's New York Auto Show.
Apparently, being the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property was just the excuse Lexus needed to get in touch with swimsuit model Tori Praver. And we can hardly blame them.
Capitalizing on the allure of attractive models for automotive advertising is anything but a recent phenomenon. Inventing a supermodel, on the other hand, is one of the more inspired tactics we've stumbled across in recent memory.