Škoda doesn't sell nearly as many of its Citigo city cars as it does the Octavia, Rapid, Fabia, Yeti or Superb. In fact the Citigo is its second slowest seller, ahead only of the Roomster cargo van. That could be because it only sells the Citigo in Europe, or because, while its other models are more distinct from their corporate cousins, the Citigo is barely indiscernible from the Volkswagen Up! or Seat Mii (save for the badge on the nose). That hasn't stopped the Czech automaker, however
Every year, fans of Volkswagen Group performance cars gather at a lake in Austria to celebrate the GTI Treffen. But what started as a fan-fest for VW hot hatches has long since expanded to include other brands under the company's sprawling umbrella, and Škoda never misses out.
The UK has a burgeoning car market filled with all sorts of cars we don't get here. So to get buyers' attention, automakers need to make a real splash. To that end, Skoda has erected a fresh take on one of the island nation's oldest landmarks... only in a more automotive form.
If you thought the Volkswagen Group was about to wind down the endless stream of concept cars based on the new Up! city car, think again. Because not only is the Volkswagen brand itself keeping the train a-moving, so are its sister brands.
On this side of the Atlantic, one Volkswagen division's new product may not have a significant impact on those of another. That's because the German auto giant's brands are kept quite separate in North America. Less so, however, back in Europe, where a new VW is likely to reappear in due time as a Seat or Skoda.
Following the announcement that Škoda would make its own version of Volkswagen's little Up! city car that burns gasoline, it looks like the rumors that first flew over two years ago about an electric version will come true. The Czech automaker is apparently going to put an electric Citigo (Skoda's name for its Up! clone) into production in 2014, the site In Auto News reports, citing Škoda CEO Winfried Vahland.
Could this be Seat's version of the Volkswagen Up!? Skoda recently showed off its take on the Up! runabout, the Citigo, and it's plausible that VW wants to make the biggest statement possible with the little car. The diminutive hatchback could also be employed to help reverse Seat's fortunes – remember, in May of 2010, the Spanish brand was put on notice about its financial performance. An innovative and inexpensive city car could help round out the planned portfolio expansion.