5 Articles
Report
Lexus gets new boss, and he's a designer

A reshuffle in the uppermost ranks of Lexus could see the Japanese luxury brand further energize its recent focus on design. Tokuo Fukuichi, Toyota's global design boss, is the new head of Lexus International.

Report
Lexus looking to distance itself from Toyota, move more upscale

Automotive News reports Lexus may use the company's new GS to put some distance between itself and parent company Toyota. Buyers have snapped up a total of 4,900 GS models in just two months, breezing by year-long sales estimates in the process. The company attributes much of that success to non-traditional advertising efforts, including the

Report
Lexus vows bolder design, won't "always stay in the middle of mainstream"

Lexus design has never been very flashy, and many might say (including us) the automaker's entire current lineup is a bit bland-looking (LFA supercar excepted, natch). But that visual conservatism may be about to change: Automotive News is reporting that the Japanese juggernaut plans to change that by taking more risks and striving for more character.